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Bio

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Oguzhan Coskun is a seasoned retail professional with 20+ years of experience in visual merchandising, store management, and team leadership. He has worked with top brands like Levi's, Nike, and Calvin Klein, and has expertise in creating engaging store experiences and driving sales growth. Oguzhan holds a degree in International Trade from Istanbul University and has completed various certifications in digital marketing and visual merchandising.

Credentials

  • WORLDEF İSTANBUL 2024
    WORLDEF
    Jun, 2024
    - Apr, 2026
  • LinkedIn'de Etkili Profil Oluşturma
    BTK Akademi
    Jan, 2024
    - Apr, 2026
  • Color Trends
    LinkedIn
    Apr, 2023
    - Apr, 2026
  • Doğru Pazarlama İletişimi İle Farklılık Yaratmak
    Bilgeİş
    Mar, 2023
    - Apr, 2026
  • Dijital Pazarlama Yöntemleri
    Bilgeİş
    Sep, 2021
    - Apr, 2026

Experience

    • Founder
      • Jun 2014 - Present
      • İstanbul

      Visual Merchandising is proved to be an important infuluence on KPI of your company.- VM improves sales without extra budgets- VM is a hidden, powerfull sales advisor for your brand- VM makes a big difference from the other competitors on the market.The Vitrindeyiz company can create VM department in your company if neccessary If VM department already exsits, Vitrindeyiz can organize trainings and teach the staff new VM rules.Also in these trainings ; Product , KPI and Store Staff trainings can be included if needed.The Vitrindeyiz can create VM principles book according to your brand .Additionaly, Vitrindeyiz can support your brand as an outsource team.The companies that we work with ; Levi's®, Dockers®, Royal Canin Turkey, Nike, The North Face, Vans, Timberland, Miniso, Linens, Bella Maison, Tefal, Adel - Faber Castell, Divan, Calvin Klein, Tommy Hilfiger

  • Ont Music Network
    • İstanbul, Türkiye
    • Co-Founder
      • Apr 2020 - Present
      • İstanbul, Türkiye

      Ont music is a new portal for creative musicians, composers, producers, song writers, rappers and singers. We are happy to release all styles of music and genres. Being a member of our youtube channel will support us and new composers to produce new music for both international and Turkish music scene.https://www.youtube.com/c/OntMusicNetwork

  • VFest
    • İstanbul
    • Co-Founder
      • Dec 2019 - Present
      • İstanbul

      We love to be creative and incorporate creativity in every event we plan. We are always on the lookout for the latest trends in terms of concepts, decoration and venues.As Vfest, we will always meet you with different events in different places.We're coming to break the habit .

    • Lecturer
      • Nov 2015 - Present
      • Istanbul, Turkey

      Since November 2015 , Oguzhan Coskun has been preparing short training programs at the Istanbul Moda Akademesi and has been teaching courses in fashion management , Merchandising in fashion retail and visual merchandising programs.

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Visual Merchandising Manager / Turkey & M. East and North Africa
      • Aug 2007 - May 2014

      •Managing 200 doors (42 Retail Stores, 80 Wholesale Stores, 20 Shop in Shops, 8 Factory Outlets, 50 M. East Stores) and 3 showrooms•Supervising execution of all retail presentation strategy covering the defined doors, with specific focus on retail /SIS’s and Key accounts.•Implementing and explaining VM guidelines for Levi's®, customized door by door. Also responsible for coaching training and auditing of the local VM resources, as well as ensuring consistency of standards to a global level•Enhancing store staff knowledge on product knowledge, VM standards and in store presentation skills by giving appropriate training to the key doors.•Creating partner relationships supporting Retail and trade marketing managers, Account managers, Key Accounts, District managers and store staff.•Creating strong relationships and negiotiate store openings, VM and operations with franchise partners across our region.•Support in negotiating best in store location and appointment of local Visual Merchandising responsible.•Using expertise on VM to develop commercial success stories and use this to enhance business value & build brand equity.•Facilitating in developing, planning and implementing the strategies to support the sell-in process and promoting sell-out of Levis products on the point of sale (Retail as well as Wholesale).•Tasks included the management wholesale and retail marketing promotions and events, supporting the local wholesale marketing strategy and assisting in the implementation of them.•Local productions and installation guidelines to wholesale clients.•Total Brand Support towards wholesale clients.•Planning and executing store openings and refits for Levi's® retail stores, Shop in Shops and Factory Outlets.•Implementation of VM in POP UP stores and trade shows.•Planning and managing annual A&P budget

    • Retail Coordinator
      • Jun 2006 - Aug 2007

      • The preparation of district markets according to the visual merchandising principals of Levi’s® and Dockers®• To choose and educate VM representatives from each store in order to provide the coordination.• The visual organization of the stores for the sale, increase at the time of campaigns , sales and seasonal openings.• To organize periodical visual presentations and effective sale educations.• Conducting research and analyzing market and consumer trends as well as industrial competitions.• As being connected to sales team , I report to the regional manager.

  • Dinapa Pazarlama AŞ
    • İstanbul, Türkiye
    • Buyer
      • Feb 2004 - Jun 2006
      • İstanbul, Türkiye

      • Collection, selection and purchasing of our structural brands like Levi’s®, Nike, Dockers® , Lee, Wrangler.• To provide the best use of purchased materials at the right locations.• By following the after prebook sale data,• To prepare sale analysis reports and identify unsold items and to provide their exhibition.• To identify the manufactural faults, to inform the related brands and to provide continuity of communication.• To supply the products for our outlet group and be present at their pricings.

  • Dinapa Pazarlama AŞ
    • İstanbul, Türkiye
    • Akmerkez Regional Management
      • Jun 2004 - Jun 2005
      • İstanbul, Türkiye

      • I was at the management of sale, stock and staff supply of Dinapa stores at Akmerkez.• 4 store managers and 21 staff reported to me • I was also in the purchasing group which was working for the brands of our company, and maintained the wholesales for them.

    • Galleria Regional Management
      • May 2003 - Jun 2004

      • During my work, I was in charge of the follow up of sale stock, the display of the products and after display sales control.• At the same time I was providing the product supply, pricing and display work at our Şirinevler outlet store.• I worked with 8 managers and 32 personals as the subordinate staff

  • Dinapa Pazarlama AŞ
    • İstanbul, Türkiye
    • Akmerkez Regional Management
      • Jul 2002 - Apr 2003
      • İstanbul, Türkiye

      • During my work, 012 Benetton, Levi’s® and Nike Kids stores were under my charge.• I worked with 6 managers and 30 personals as the subordinate staff.

  • Benetton Group
    • İstanbul, Türkiye
    • Galleria Sisley Store Manager
      • Jul 2000 - Jun 2002
      • İstanbul, Türkiye

  • Levi Strauss & Co.
    • İstanbul, Türkiye
    • Galleria Levi's Store Manager
      • May 1999 - Jul 2000
      • İstanbul, Türkiye

  • Benetton Group
    • İstanbul, Türkiye
    • Akmerkez O12 Benetton
      • Feb 1994 - May 1998
      • İstanbul, Türkiye

      Between 1994-1998 by starting from being a sales consultant to being a store manager, I took part in every stage of responsibility

Education

  • İstanbul Üniversitesi
    İktisat Fakültesi /Uluslararası Ticaret

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Industry Focus. “Retail”

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