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Oelof Weideman is a seasoned market analysis professional with extensive experience in the retail and FMCG industries. He holds a Master's degree in Business Science from the University of Cape Town and has worked with prominent companies such as Nielsen and Vinimark. With expertise in market research, data analysis, and business advisory, Oelof is well-equipped to provide valuable insights to clients. With a strong educational background and a proven track record of success, Oelof is a highly skilled professional in the field of market analysis and business advisory.

Experience

    • South Africa
    • Beverage Manufacturing
    • 200 - 300 Employee
    • Head of Insights & Business Advisory
      • Jul 2023 - Present

    • Market Info Analyst
      • May 2021 - Jun 2023

  • NielsenIQ
    • Cape Town, Western Cape, South Africa
    • Retail Vertical Senior Manager
      • Oct 2020 - Apr 2021
      • Cape Town, Western Cape, South Africa

    • United States
    • Technology, Information and Media
    • 700 & Above Employee
    • Retail Vertical Senior Manager
      • Jan 2019 - Oct 2020

      Managing a team of associates across officesResponsible for periodic contract renewalsDeveloping and focusing on long term strategic goals

    • Retail Vertical Manager
      • Apr 2017 - Dec 2018

      Managing a team of associates responsible for a broad of portfolio of retailersRevenue and cost target across clients to manageEngage with C-suite level client stakeholders to develop business

    • Retail Vertical Manager
      • Oct 2018 - Nov 2018

      While being based in Sharjah, the role required travel to Dubai and Abu Dhabi to gather an understanding of a poorly performing business unit and developing a strategy and action plan to turn it around.Extensive consulting across internal teams assisted in developing an understanding for the underlying problem and implementing a strategy to address these concerns. The role required meeting with retailer contacts as well as Operations and Commercial stakeholders and ultimately presenting results to the region MD.

  • Nielsen
    • Lagos, Nigeria
    • Retail Vertical Manager
      • Jun 2018 - Aug 2018
      • Lagos, Nigeria

      Based in Lagos as short term assignment, the focus was on establishing the Key Account business unit engaging with and servicing retailers with a secondary emphasis on driving key account data sales to manufacturers. This relied on engagement with the local Nielsen team, local retailers as well as local and global FMCG suppliers to understand their business needs and the market they are operating in.

    • United States
    • Technology, Information and Media
    • 700 & Above Employee
    • Retail Vertical Senior Executive
      • Aug 2016 - Mar 2017

      Developing relationships with senior stakeholders in the retailerEngaging with the broader Nielsen business units to sell on full suite of solutionsRevenue targets to grow accounts outside of contractual deliveries

    • Retail Vertical Executive
      • Apr 2015 - Jul 2016

      Engaging with retailer clients to understand business issuesDeveloping reports or solutions to answer business questionsDiscovering data-driven insights for retailers to gain market share

  • Truworths
    • Cape Town Area, South Africa
    • Trainee Planner
      • Mar 2014 - Nov 2014
      • Cape Town Area, South Africa

Education

  • 2017 - 2023
    University of Cape Town
    Masters of Business Science, Marketing
  • 2013 - 2013
    Stellenbosch University
    Honours, Business Management
  • 2009 - 2012
    Stellenbosch University/Universiteit Stellenbosch
    Bachelor of Commerce (BCom), Finance and Financial Management Services

Suggested Services

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Industry Focus. “Beverage Manufacturing”

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