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Bio

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Odunayo Dehinbo is a seasoned brand management professional with extensive experience in marketing, advertising, and project management. She has worked with various companies, including NSIA Insurance Limited, Trove Media, Film Service Media, Cerebre Media Africa, and Apreel TV, where she has developed and implemented marketing strategies, managed brand campaigns, and coordinated production projects. Odunayo holds an MSc in Marketing from the University of Lagos and is certified in project management, online marketing, and social media marketing.

Credentials

  • Project Management Support Certificate
    Regenesys
    Mar, 2024
    - Apr, 2026
  • Online Marketing Fundamentals
    eMarketing Institute
    Jun, 2017
    - Apr, 2026
  • Social Media Marketing Strategy
    eMarketing Institute
    Jun, 2017
    - Apr, 2026
  • Advertising and Marketing 101 (Certificate of Achievement
    PushCV
    Sep, 2015
    - Apr, 2026
  • Google Ads Fundamentals
    Google
    Aug, 2019
    - Apr, 2026

Experience

  • NSIA INSURANCE LIMITED
    • Lagos State, Nigeria
    • Brand Management Specialist
      • Aug 2022 - Present
      • Lagos State, Nigeria

      • Caters to internal stakeholders mostly, while playing a support role to externals.• Responsible for all brand management-related activities and other tasks assigned.• Handling all branding exercises across the business. • Collaborate with other departments to manage brand reputation. • Manage all Internal communication requests, assisting with editing, proof-reading and deployments• Galvanize new ways to reach the customer for retention. • Vet all brand-related materials for use.• Ensure all platforms are up to date, according to the brand guideline.• Ensure all event collaterals are properly handled and returned for safekeeping when used• Handle all brand management-related briefs from different teams • Channel all brand management requests to the right source for implementation• Securing necessary approvals from regulators, for brand exposure• End-to-end agency management, from the briefing in jobs • Manage production vendors for merchandise.• Manage available inventory for all items produced, alongside other team members• Relate with other vendors as necessary for executions relating to but not limited to activations• Serve as a support for all things related to branding for both internal and external activities.• Vetting of scripts for radio, video and similar productions• Vetting of Agency output for campaigns, as assigned. • Identify trends the brand can key into for growth• Data analysis of existing research work• Desktop research for strategy and similar documents, as assigned.• Compile monthly reports for activities delivered for objective decision-making by the team• Analyze campaigns and translate data for recommendations • Set out effective benchmarks for measuring campaign and off-campaign successes, across all (external) communication channels•

  • TROVE MEDIA
    • Lagos Nigeria
    • Operating Officer
      • Jan 2012 - Present
      • Lagos Nigeria

    • Corporate Brand Communication Manager / Project Manager
      • Mar 2018 - Jan 2023
      • Lagos, Nigeria

      • Develop and manage relationships both internally and externally to advance the goals of driving revenue and building partnership between the company and its clients • Oversees all aspects of television commercial shoots and other video production • Develop strong relationships with content and creative partners to enable high quality deliveries• Create brand activation plans• Planning, preparation and execution of Marketing Plans• Oversee production budgets, day-to-day internal operations, sales, scheduling, project scope, and time and action calendar• Conducting castings and auditions• Retiring all expenses associated with events promptly, honestly and error free• Travelling to on-site inspections recce and project managing events.• Identify business opportunities, develop and quantify sales leads pertaining to the television content market • Content sales and distribution• Meet and liaise with clients to discus and identify their advertising requirements• Work alongside the account executive and creative director to breakdown briefs • Assist in the development of any new films, scripts, production, or other intellectual property• Organizing the repair and routine maintenance of production equipment• Providing strong client support for domestic and international markets in managing expectations on driving project timelines and deliverables• Report and analysis success of brand activation campaigns and other projects • Overseeing the social media strategy for the company• Be the sales focal point between Film Service Media and its clients, ensuring full advantage of sales opportunities• Generate and grow new Commercial customers for the business• Prepare and deliver business reviews to the appropriate parties• Performs other duties assigned by the Managing Director

  • Cerebre Media Africa
    • Lagos, Nigeria
    • Account Management, Planning and Strategy
      • Dec 2016 - Jan 2018
      • Lagos, Nigeria

      • Met and liaised with clients to discus and identify their advertising requirements• Presented alongside agency colleagues, the campaign ideas and budget to the clients• Worked with account manager to brief media, creative and research staff and assisting with formulation of marketing strategies.• Liaised with, and act as the link between, the clients and advertising agency by maintaining regular contact with both• Ensured that communication flows effectively• Strategic planning activations and market surveys for brands• Negotiated with clients and agency staff about the details of campaigns• Presented creative work to clients for approval or modification• Handled budgets, managed campaign cost and invoiced clients• Wrote clients’ reports• Content creation and management for brands like Hollandia Yoghurt, Chi Ice Tea, Hygeia HMO, First Bank Nigeria and Microsoft.• Monitored administrative task• Arranged and attended meetings• Made ‘pitches’, along with other agency staff, to try to win new business for the agency• Performed any other task as indicated by the team head

  • Apreel TV
    • 71, Ogunlanda Drive, Surulere, Lagos
    • Production/ Project Officer
      • Mar 2014 - Nov 2016
      • 71, Ogunlanda Drive, Surulere, Lagos

      • Liaised with clients• Production Management and coordination • Mobilized production crew• Monitored Productions and Recordings• Performed Administrative Functions• Performed Financial Transactions on behalf of the Company• Kept Inventories• Provided Feedback to the Management• Performed Other Duties Assigned by the Creative Director

Education

  • 2017 - 2020
    Advertising Regulatory Council of Nigeria (ARCON)
    arpa, Advertising
  • 2017 - 2019
    University of Lagos
    Master's degree, Marketing
  • 2013 - 2013
    International Strategic Management Institute
    Associate Member (AISM), Strategic Management
  • 2008 - 2012
    Lagos State University
    Bachelor's degree, Accounting
  • Project Management Institute
    Project Management Training

Suggested Services

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Industry Focus. “Insurance”

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