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Octavio Morales profile image

Octavio Morales Samudio

Social Media Activation Manager at WPP UK / GroupM Col / EssenceMediacom NYC
Intro Book
International Advertiser with emphasis in creative copywriting, strategic planning and consumer trends in social media.
  • shield Verified
Location
Bogotá, Colombia, CO
Languages
  • Spanish Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Portuguese Professional working proficiency
Skills
  • Creative Copywriting
  • Strategic Planning
  • Consumer Trends
  • Social Media
  • Digital Media
  • Show all
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Bio

I am Octavio, International Advertiser with emphasis in creative copywriting, strategic planning and consumer trends in social media, standing out for my experience in various agencies; of Marketing, Branding and Audiovisual Communication. Throughout this time, I’ve seen the evolution of the digital media, from the blog to the vlog, up to nowadays with e-commerce, SEO, SEM and Paid Social Media. In my latest experience with WPP, one of the largest agencies in the world, and with an incredible client like Google, I’ve learned a lot about implementing campaigns in all social networks and global markets, managing considerable budgets and achieving ideal metrics in Linkedin, Meta, TikTok, Reddit, Snapchat, among other tools and certifications I have, most recently on "AI applied to Bussiness".

Experience

  • WPP UK / GroupM Col / EssenceMediacom NYC
    • Social Media Activation Manager
      • 2022 - 2024

      In my most recent job with one of the main multinational agencies; GroupM, I had the opportunity to work with the best client: Google, from which I was able to learn and get to know processes from all over the planet and also learned work dynamics from various partners such as Meta (Fb & Instagram), X (Twitter), LinkedIn, Reddit, TikTok and Snapchat. I was in charge of creating and managing campaigns in all these social media platforms focused on the B2B teams of Google, mainly Cloud, Chrome and Google Ads, among several others. This was an unforgettable experience due to the team, the work pace and so many lessons from each partner, the client and my colleagues.

  • Respro UK / Urban Mask Col
    • Digital Marketing Manager
      • 2018 - 2022

      As pioneers in Colombia, we import anti-smog sports masks for environmental protection from the United Kingdom for saving lives during the pollution and pandemic crisis. I was in charge of the e-Commerce platform for online sales, SEO and SEM campaigns align with the season. Also leading audiovisual production and design team with the creation of concepts and campaigns focused on the digital medium and live events. Generation of leads for potential customers and create content for web, mailing and social networks. Among some achievements, I create and manage the new website and triple the online sales in all our channels.

  • Talentus4: CoWorking / AIESEC Brazil
    • Creative Internship
      • 2017 - 2017

      Thanks to the worldwide NGO: AIESEC, I achieved a professional exchange experience with the Global Entrepreneur program in the city of Salvador, Bahía Brasileira, where I not only carried out social and leadership actions, but also promoted local enterprises from different industries after the economic crisis. Supporting the development of digital content for the new communication channels in the current market. Working with different cultures and in Portuguese (which I now master with fluency) is the greatest recognition that this international apprenticeship leaves me.

  • ICON Business Group / Studio BrüggerNews
    • Project Manager
      • 2015 - 2017

      Some of my responsibilities were: Leading graphic production team in web, design and audiovisual. Creation of concepts and campaigns focused on digital media. Generation of contents for web and social networks. Presentation of proposals to clients, as brand image advisors. I was a consultant throughout creative and execution processes.

  • SOS Children Village (SOS Kinderdorf International)
    • Leader Face2Face
      • 2014 - 2015

      Participation in events and brand activations to raise funds for support the livelihoods of children, adolescents and young people with social difficulties protected under the SOS Village programs. Implement strategies (online & offline) to improve the positioning and promotion of this International NGO through different communication channels.

  • Giraffe Ideas (Branding Agency USA)
    • Creative - CopyWriter
      • 2013 - 2014

      Creation and renewal of brands and their visual elements. Participation in processes of naming, tag-line and brand values. Writing contents for web pages and social networks. Blog & Community management. Participate actively in creative interaction with clients. Presentation of proposals and campaigns. Advice in the construction of branding for each client with different sensory marketing tools to improve their customers experience at the point of purchase.

Education

  • 2010 - 2017
    COLLEGE DEGREE
    International Advertising, Copywriter (Planner)
  • 2017 - 2017
    International Exchange
    Global Entrepreneur internship, CoWorking for multiple enterprises from Brazil
  • 2016 - 2016
    International Exchange
    International Exchange, Strategic Planning
  • 2016 - 2016
    Complementary Studies
    Creative Writing Course, Business Consulting Partner
  • 2013 - 2013
    Complementary Studies
    Neuromarketing Diploma, Monitor - U.S.A
  • 2012 - 2012
    Complementary Studies
    Workshop, Toolkit for Creativity
  • 2011 - 2014
    Complementary Studies
    Workshop, Insight in the Night
  • 2025 - 2025
    COURSES & SEMINARS
    AI Applied to Business, Online Diploma
  • 2024 - 2024
    COURSES & SEMINARS
    Meta Media Buying Certificate, Meta Media Buying Certificate
  • 2023 - 2023
    COURSES & SEMINARS
    Google Ads Certification, Google Ads Certification
  • 2023 - 2023
    COURSES & SEMINARS
    Google Analytics, Google Analytics
  • 2022 - 2022
    COURSES & SEMINARS
    Google Campaign Manager, Google Campaign Manager

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