Experience

• 

  The Coca-Cola Company

  • Nigeria

  • Regional Route-to-Market and Sales Capability Manager East Region - CHI LTD

    • Sep 2022 - Present
    • Nigeria
• 

  Flour Mills of Nigeria Plc

  • Nigeria
  • Food and Beverage Manufacturing
  • 700 & Above Employee

  • ASSISTANT MANAGER TRADE DEVELOPMENT

    • Jan 2021 - Aug 2022

     Managed the implementation and delivery of Business goals within the territory. Achieved +5%vs Target on shipment and +4%vs Target on depletion in F20/21 Grew KD by +15% vs last year on shipment and + 6% vs last year on depletion Achieved 100% on Collage and Effective coverage for Territory.  Manage a total universe of 645 retail and wholesale outlet. Conduct thorough morning sales performance review daily, weekly, monthly and quarterly  Manage and drive the depletion target, execution standards and performance for 3 VSRs and 2 OMSRs Routine coaching and capability development of Team members. Managed the brilliant execution and deployment of FMN asset POS materials to all channels Brilliant Execution of WLP in trade. Conduct weekly DB performance review both on shipment and depletion

  • TRADE DEVELOPMENT EXECUTIVE

    • Sep 2019 - Jan 2021

     Manage and Own the Depletion and Shipment targets for all Key Partners in the Territory. Cover all Key Partners and dealers within geographic coverage; Call on top 20 weighted wholesalers in the territory. Track distribution of FMN products and close gaps. Optimize FMN and KPs available resources in the territory.  Conduct weekly review of channels performance with KPs and develop action plans for the period. Manage the KP’s secondary sales team to be efficient and effective. Track and review performance of the KP’s secondary sales team on a daily basis. Conduct daily morning meetings with 3VSRs/2 OMMs & KP’s representatives.  Schedule weekly field coaching and accompaniment sessions with VSRs & OMMs also train KP backend staff on the SOP for Key Partners. Review and create effective redistribution channels in territory. Review VSR/ OMM route plans quarterly and recommend changes for greater effectiveness.  Implement/monitor FMN promotional activities at the dealer/retail level. Prospect for new dealers/ wholesaler outlets on continuous basis.  Monitor competitive activities and report to the ASM with recommendations; Collate and report market intelligence at the end of each week to the ASM.  Process cases of product/ quality complaint with proper report to ASM & FMN.

• 

  Diageo

  • United Kingdom
  • Beverage Manufacturing
  • 700 & Above Employee

  • Territory Manager

    • Sep 2017 - Sep 2019

     Spearheaded management and delivery of Business goals within the territory, safeguarded agreed weighted distribution targets using sales drivers and retail redistribution scheme to achieve agreed distribution and depletion targets. Achieved +20%vs Target on shipment and +15%vs Target on depletion in F19 Grew KD by +10vs last year both on shipment and depletion Grew KD to number 3 Pan Nigeria on DB league table. Achieved 100% on Collage and Effective coverage for Territory.  Manage a total universe of 846 retail and wholesale outlet. Conduct thorough morning sales performance review daily, weekly, monthly and quarterly  Manage and drive the depletion target, OAS and performance 4 VSRs 1 BSR and 1 SE Routine coaching and capability development of Team members. Managed recommended price compliance in all outlets, ensured effective customer/business development to counter competitive activity Managed the brilliant execution and deployment of GN asset POS materials. Brilliant Execution of Promotional Activities in trade. Conduct weekly DB performance review both on shipment and depletion. Manage DBs Total Depletion and Shipment

  • Retail Sales Executive (Off-Trade)

    • May 2016 - Aug 2017

     Drive and support GNPLC Business plans in assigned Off-Trade and QRS channel. Brilliant Execution of QDVPPP and trade promotions. Presell/active sales of GN total portfolio. Drive and achieve OAS in assigned outlets/territory. Responsible for the account management, activation, and order taking in the assigned outlets In line with the call frequency.  keeping database of outlets within the territory and updating as necessary. Spot sell to fill sales gaps in the outlets (across the entire portfolio) and to pre-sell.  Manage Recommended Price Compliance in outlets and ensures the retail redistribution standards are adhered to by distributors.  Accountable for Point of Sale (POS) materials, Chillers, Light signs, etc deployed in retail outlets within sales territory

  • Retail Sales Executive (On-Trade)

    • Oct 2015 - May 2016

     Ensuring achievement of the Diageo sales drivers (Quality, Distribution, Visibility, Promotion,Price and Persuasion) at all outlets within territory coverage Responsible for the account management, activation, and order taking in the assigned outlets In line with the call frequency. Responsible for effective customer/consumer relationship management and business development in trade Ensures sales out of GN products/market share growth are achieved via monitoring the RRS scheme, excellent execution of promotions. Ensures promotional activity is in the right outlets and well managed. keeping database of outlets within the territory and updating as necessary. Ensures at a minimum, once a quarter reviews of RSE, SR & VSR routes, inclusion of new outlets Manage Recommended Price Compliance in outlets and ensures the retail redistribution standards are adhered to by distributors Ensure effective customer/ business development to counter competitive activities in these outlets. Spot sell to fill sales gaps in the outlets (across the entire portfolio) and to pre-sell. Ensuring that correct and up to date Customer details, Contacts, Outlet Types, Outlet . Accountable for Point of Sale (POS) materials, Chillers, Light signs, etc deployed in retail outlets within sales territory. Working alongside other RSM, Wholesale Managers and Business Development Managers (BDMs) in a geographical area

  • Sales Executive

    • Nov 2014 - Oct 2015

     Outlets validation and Recruitment, manage the top 45 outlets in the territory, pre-selling and pre order presentation. Responsible for raising orders from outlets and help in depletion of slow moving brands. I own the relationship with the accounts and effectively act as a business consultant on product knowledge, pricing and many other areas thereby acting as a strategic partner with retailers. Using superior leadership and interpersonal skills on trade to execute corporate plans, negotiation strategies, and meet Business objectives. Plan and execute the visit to the outlets owners/ retailers and build a strong business relationship, respond to their questions, issues, concerns and monitor contract compliance. Achieve national, Region, division and area objective through effective implementation of area sales activities. Fill market demand with Guinness Brands by maintaining inventory level and attaining sales distribution targets.

• 

  Guinness Nigeria

  • Nigeria

  • Convenience Sales Representative

    • Dec 2013 - Oct 2014
    • Nigeria

    Sales drive and distribution of all Guinness SKU to all off trade and convenience stores. Branding of Outlets, Promotional sales drive etc