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Njembezi Mbewe is a seasoned marketing professional with 20+ years of experience in advertising, marketing communications, and customer service. He has held various leadership positions, including Assistant Manager-Brand & Digital Media at Airtel Zambia PLC, and has a strong educational background in marketing from the London School of Business and Finance and the University of Greenwich.

Credentials

  • Project Management Professional (PMP)
    The Project Management Institute(PMI)
    Aug, 2018
    - May, 2026
  • Building Great African Brands & Global Brands in Africa
    Brand Leadership Academy in assocation with Zambia Instutite of Marketing & African Business Training
    May, 2014
    - May, 2026
  • Associate Member ACIM
    CIM | The Chartered Institute of Marketing
  • Membership - Full Member
    Zambia Institute of Marketing

Experience

    • Zambia
    • Telecommunications
    • 700 & Above Employee
    • Assistant Manager-Brand & Digital Media
      • Aug 2020 - Present

    • Team Lead- Brand and Digital
      • 2013 - Jul 2020

      • Brand strategic planning• Promotions and Brand building • Marketing Management• All marketing communications carrying the brand logo to be in line with brand guidelines and brand communication standards• Support all other functions driving brand values and ensuring custodianship of brand standard conformance in line with website communications and Brand Assets• Project Management • Ensure all projects are carried out within approved budget, set timelines and according to agreed calendar• Work on special projects for rebranding of all Airtel shops • Support relevant marketing activities to support the development of the brand across the country• Drive Website marketing ensuring delivery of SOV and clicks according to the approved business, Marketing plan and budget• Monitor evolution of customer segment needs , market and industry • Digital strategic management and role out of campaigns on all digital Platforms • Traditional media strategic placement of all communication material for different campaign (360 or Tactical) press, static boards, billboards,• Trade marketing strategic placement of different branded point of sales material to enhance brand presence • Market Research co-ordination with research organisation get a clear indication of the brand against its competitors • Management and Liaison of Agencies on behalf of Airtel Zambia PLC• Management and Liaison of production agency for all Radio advert in English and local language • Management of sponsorships deliverables as per request with cross functional team internal or external

    • Brand and Creative Executive
      • Sep 2013 - Jun 2015

      • Ensure effective execution of all campaigns development and roll out• Ensure effective execution of internal and external project management• Support relevant marketing activities, to support the development of the brand across the country• Ensure Brand compliance under guidance of the Head of Brand and Marketing communications and Head of Department• Provide Marketing intelligence and customer insights• Provide Agency briefing with clear action standards for any brand related communication and promotion• Ensure that overall advertising agency contracts and relationships are effectively managed• Manage production and branding budget• Support all other functions driving brand values and ensuring custodianship of brand standard conformance

    • Sales and Marketing Executive
      • Jan 2007 - Dec 2010
      • Lusaka, Zambia

      • Identifying and pursuing new markets for existing and upcoming new products• Providing updates to customers on available and upcoming new products• Sustaining customer care through soliciting information from them on the quality of the products sold to them and providing feedback to them by using questionnaires and providing promotions• Delivering the products to the customers timely• Participating in product promotions at key events sourced by the company or on request of customers• Participate in team orientation on new products• Conducting market research before pricing the products in line with the prices of the competitors• Upholding the First in/First out (FIFO) principle to avoid products expiring.• Collection of debts and accounting for safe deposit of the moneys in cash and cheques.

  • Kapaso Easy Access
    • Lusaka, Zambia
    • Sales and Marketing Assistant
      • Aug 2004 - Dec 2006
      • Lusaka, Zambia

      • Selling, marketing and advertising magazine space to companies of different sectors in Lusaka and Copperbelt Provinces - more than 60 companies in both Provinces• Advising on designs for the adverts in the Kapaso Magazine for Lusaka Province and Ring and Bring Magazine for Copperbelt Province – 12 editions – 4 per year• Interviewing and writing profiles of schools, celebrities, contemporary artists, and topical events taking place in Lusaka and Copperbelt Province• Developing and updating the Directory Index of important places e.g. hospitals, super markets, hotels, travel agencies, lodges and restaurants – 2 Directories per year – one for Lusaka and one for Copperbelt Provinces • Proof reading and checking final document for publication• Advertising and distributing the Kapaso and the Ring and Bring Magazines• Collecting payments, receipting, banking and preparing cheques to pay part-time staff.

Education

  • 2015 - 2019
    London School of Business and Finance LSBF
    • Global MBA International Business, International Business
  • 2013 - 2013
    University of Greenwich
    • Bachelor of Arts (Hons) Marketing, Marketing
  • 2011 - 2012
    CIM | The Chartered Institute of Marketing
    •Professional Post Graduate Diploma in Marketing -2011-2012 (Incomplete), Marketing
  • 2009 - 2009
    CIM | The Chartered Institute of Marketing
    Professional Diploma in Marketing - 2009, Marketing
  • 2008 - 2008
    CIM | The Chartered Institute of Marketing
    Professional Certificate in Marketing - 2008, Marketing

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Industry Focus. “Telecommunications”

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