Experience

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  Boonnoon Market

  • Restaurant Owner

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  DAKZEN

  • Marketing Coordinator/Graphic Designer

    • Jun 2018 - Aug 2019

    • Mentioned in the Boston Globe as a Co-founder of the restaurant.• Create all marketing materials, including marketing proposals, posters, social media posts, business cards, banners, and menus.o More than 10,000 user views on YELP in the first month. o 10,000+ Google searches in the first month.o Current traffic on Google Business; 151,000 view/month, 93,000 searches/months, 57,000 activity.• Create and develop the business plan.• Photograph and edit with Light Room, Snap Seed, etc.• Implement unique marketing ideas through social media outlets, business to business, and target marketing campaigns.• Increase sales by 20-25% generating more than 100k monthly after the third month without online third-party Grub Hub.• Event planner and organizer, including Best Dealmoon Nightmarket, Popup events at LampLighter Brewing, and Kendall Farmer Markets.Restaurant awards: o Nominee Top 50 Best Restaurant in the United States by Bon Appetit.o Best of Boston 2019 by Boston Magazine.o Top 10 New Restaurants in Boston 2018 by Boston Magazine.o Top Restaurant in Boston 2018 and 2019 by Boston Globe.o Boston’s Top Restaurant Newcomers of 2018 (Eater Boston).o 2018 Eater Boston Award Fast - Casual Restaurant of the Year.o No.1 Reader Choice Award 2019 (Wicked Local).

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  Rootastes

  • Co-founder and Chief Operating Officer

    • Sep 2016 - Jul 2017

    Operation• Created and arranged operational plans in the kitchen and delivery services.• Ensured efficient execution and delivery of all food line products in line with the daily menu.• Strategically planned, organized, and managed a department with regards to daily hours, schedules, productivity, quality, and safety.• Ensured accuracy of estimated food consumption for appropriate requisitions and food purchases. • Supervised culinary production appropriately connected to the execution framework.Marketing• Created and executed marketing plans and strategies to increase brand awareness and competitiveness. • Researched competitor profiling; background, financials, products, marketing.• Created buyer personas by researching and understanding what potential customers need.• Created customer acquisition strategy to get the right customer the most sustainable way.• Designed a catering menu and post-up stand graphic works.• Created impactful and eye-catching infographics for lead nurturing and email pitch.• Developed, created, and executed strategic email campaigns.• Managed social media efforts to include press releases, Facebook, Instagram, and LinkedIn.

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  30SecondsToFly Inc.

  • Digital Marketing Intern

    • Sep 2016 - May 2017

    • Created impactful and eye-catching infographics for lead nurturing and lead generation.• Briefed and summarized blog content from the newsroom for infographics.• Created a HOW-TO solution for making an informative infographic in fewer words.• Incorporated usability testing of the AI product on the beta stage and provided customer services and supports.

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  Jeda’s Sausage

  • Marketing and Management Manager

    • Jan 2008 - Dec 2013

    • Built custom Facebook pages and designed cover images for social profiles.• Managed digital presence and created content.• Interacted with consumers via social media.• Enabled marketing to increase brand exposure.• Reviewed social media metrics, including Facebook Insights.• Monitored competitors’ social media updates.• Responded to customers' questions or concerns on social media.• Built and developed relationships with customers and understood the key to clients.