Experience

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  ICBS Asia Business Club

  • Marketing Officer

    • Oct 2023 - Present

    • Work closely with sponsors and partners to incorporate their branding into promotional materials and align the club's marketing goals. Aid in communication within networks to invite interested alumni and connections to host informative and engaging events.• Design and execute marketing campaigns to coordinate promotional activities and society events, ensuring maximum attendance. Promoting this across multiple channels such as Instagram, LinkedIn, WhatsApp, WeChat and the university's personalised event platforms.• Manage and curate relevant content for the society's social media platforms to increase the society's online presence and follower engagement. This includes graphics, videos, written materials and digital media to cater to particular employers and social event themes.

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  University of Bristol Marketing Society

  • Social Media and Marketing Head

    • Mar 2022 - Jul 2023

    • Track and analyze social media metrics and KPIs to measure the success of event promotions and overall social media efforts across multiple social media channels to guide future strategies.• Used presentation and teamwork skills for succinct delivery of fun and formal events using knowledge of experiences to provide useful advice about the society’s assets and opportunities• Organizing collaborative event organisations, event hosting and management, and acquiring cooperative ventures and sponsorships to improve society membership by 200% within a year

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  University of Bristol

  • Bristol, England, United Kingdom

  • Student Ambassador

    • Feb 2020 - May 2023
    • Bristol, England, United Kingdom

    • Used presentation and teamwork skills for succinct delivery of events using adequate knowledge ofexperiences to provide useful advice about university’s assets and facilities• Created a safe and engaging environment through teamwork, organisation and people management • Delivering instructions, event organisation, planning and leadership and report construction allowedfor smooth event running and learning interpersonal skills, while growing network

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  Well Squared

  • Digital Marketing Executive

    • Oct 2022 - Jan 2023

    • Developed digital media, managed affiliates/partner relationships and ran multiple digital advertising campaigns; worked on scheduling promotional content with partnered local firms and influencers• Used trend and demographic analysis to make creative content and strategize collaborative campaigns and successfully increased brand visibility and audience interaction by 25%.• Gained experience in KPI, SEO and Google analytics and perfected digital app skills, particularly on Canva, Adobe Express and Pinterest marketing, and Instagram content creation

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  Well Squared

  • Digital Marketing Intern

    • Jun 2022 - Jul 2022

    • Developed firm’s digital and social presence by taking strategic initiatives and targeted advertisement for efficient engagement with audience and encourage sales retention• Budgeted and planned for digital improvement of advertisement and boosted posts while maintaining costs which helped company gain more visibility online and within community• Collaborated on development workshops which informed on competitor trends and theme creation strategies, further helping in proper management social media schedule and affiliate relationships