Experience

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  EMPAYAR IJMAL SDN BHD

  • Puchong, Selangor, Malaysia

  • Digital Marketing Executive

    • Feb 2023 - Present
    • Puchong, Selangor, Malaysia

    • Developed overall digital marketing strategies across broad channels and platforms (META, TikTok and Shopee)• ⁠Planned and implemented overall company’s digital marketing campaigns • ⁠Prepared and managed digital marketing budget throughout the year • ⁠Managed and maintained website and email marketing using Shopify• ⁠Analyzed digital marketing analytics reports and shared insights with the team• ⁠Worked closely with Creative Art Director, Marketing Coordinator & Website Developer

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  KNKV GROUP

  • Malaysia
  • Online Audio and Video Media
  • 1 - 100 Employee

  • Digital Marketing Executive

    • Mar 2022 - Feb 2023

    • Managed a total of 22 clients’ online campaign through Facebook Ads • Boosted video content to achieve more than 1,000,000 views within deadline• Discovered new channel of zero cost marketing through email platform • Identified winning copywriting for SMS blasting that achieved ROI of 13• Executed lead-generation strategy to achieve KPI of 1,000 leads for client• Involved directly in quality checking for ads copywriting

  • Copywriter

    • Dec 2021 - Feb 2022

    • Produced converting and engaging copywriting for landing page• Collaborated with digital marketer to prepare ads copywriting for Facebook and Instagram• Ensured all copies are proofread and error-free

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  Universiti Teknologi MARA

  • Malaysia
  • Higher Education
  • 700 & Above Employee

  • Research Assistant

    • Jul 2021 - Sep 2021

    • Assisted in the preparation of International Conference on Financial Criminology • Conducted literature research activities

  • Editorial Intern

    • Jun 2021 - Jul 2021

    • Edited and proofread manuscripts

  • Special Project and Multimedia Intern

    • May 2021 - May 2021

    • Managed e-marketing platform connecting Malaysian sellers and Middle East Buyers • Translated synopsis of books into the Arabic language to be marketed on the website• Prepared monthly report for the bulletin of UiTM Press• Produced a manuscript of book

  • Sales and Marketing Intern

    • Mar 2021 - Apr 2021

    • Responded to customers' inquiries via hotline and chat box• Monitored customer satisfaction rate on e-commerce platform up to 85%• Processed and prepared daily orders

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  Rise Digital Consultancy PLT

  • Bandar Baru Bangi, Selangor, Malaysia

  • Copywriter

    • Mar 2021 - Mar 2021
    • Bandar Baru Bangi, Selangor, Malaysia

    • Managed client’s Facebook Page and make daily postings

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  Kedai Kasut In Touch

  • Puchong, Selangor, Malaysia

  • Retail Assistant

    • Aug 2020 - Oct 2020
    • Puchong, Selangor, Malaysia

    • Helped and recommended customers to try on or fit merchandise based on their needs and desires• Resolved customer’s complaints by performing activities such as exchanging merchandise

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  Urus Setia Latihan Pembangunan Mahasiswa, USIM

  • Nilai, Negri Sembilan, Malaysia

  • Vice President

    • May 2018 - May 2019
    • Nilai, Negri Sembilan, Malaysia

    • Steered future direction of the organization• Co-ordinated the organization's activities throughout the session• Chaired meetings in the absence of the president

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  AF House of Bakery

  • Puchong, Selangor, Malaysia

  • Retail Salesperson

    • Feb 2017 - May 2017
    • Puchong, Selangor, Malaysia

    • Processed and analyzed sales transactions to assess accuracy in reports• Conferred with customers in order to provide information and take orders• Prepared delivery orders to schools, factories and companies