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Nurhayati Yaacob is a seasoned electrical engineer with extensive experience in sales, contract management, and customer relations. She has held various leadership positions in top companies, including TAMCO Switchgear and Schneider Electric. Her expertise spans electrical engineering, switchgear, and business strategy.

Experience

    • Malaysia
    • Electrical Equipment Manufacturing
    • 100 - 200 Employee
    • Sales Director
      • Dec 2023 - Present

      Manage and oversee sales operations in an organization. Main duties include designing plans to meet sales targets, developing and cultivating relationships with clients and evaluating costs to determine our products’ pricing when selling to customers.• Develop and execute strategic plans to achieve sales targets.• Create and communicate sales goals and ensure C-level executives are informed on the progress of those goals.• Build and maintain long-lasting, strong relationships with customers while partnering with them to better understand their business objectives and needs.• Understand industry-specific trends and landscapes.• Effectively communicate value propositions through presentations and proposals.• Report on forces that shift strategic directions of accounts and tactical budgets.

    • Interim Head of Sales & Services (Domestic & SEA)
      • Aug 2023 - Dec 2023

    • Senior Manager, Domestic Sales
      • Apr 2015 - Aug 2023
      • Bukit Raja, Shah Alam

  • Schneider Electric
    • Glenmarie, Shah Alam
    • Account Manager (Utilities)
      • Jan 2012 - Apr 2015
      • Glenmarie, Shah Alam

      NSA (National Strategic Account) Key Account Manager of Utilities in Malaysia i.e. TNB & SESB. To propose and explore Medium Voltage solutions and products in accordance to customers' requirements, for both primary and secondary.

    • Sr. Manager, Sales
      • May 2005 - Jan 2012

      Key account personnel in managing Utilities account in Malaysia i.e. TNB, Sabah Electricity Sdn Bhd as well as Syarikat Sesco Berhad. Very well verse with Utilities requirement in medium voltage system, specifically related to 33kV & 11kV switchgears. Major day to day task, is to be price competitive within the industry in such a way able to optimize the cost with the required design. In addition, must be updated with the latest switchgear technology and any upcoming major projects/development for business development potential.

    • Electrical Eng. (Operation & Maintenance)
      • May 2002 - May 2005

      One of the 11kV standby engineers. Key person dealing with the standby team and Regional Control Center for 11kV system rectification process, in Klang and Port Klang district. Oversee the overall process i.e. fault isolating, locating, troubleshoot until full system restoration. In addition, fully in charge of new supply applications and street lighting teams, for cases more than 200 Amps customer. Responsible in proposing supply source, current load, voltage drop assessment etc.

Education

  • 1998 - 2001
    Virginia Polytechnic Institute and State University
    B Sc., Electrical Engineering
  • 1995 - 1997
    Universiti Tenaga Nasional
    Twinning Program with IUPUI, Engineering

Suggested Services

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Industry Focus. “Electrical Equipment Manufacturing”

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