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Nur Farhana Muhd Lokman is a seasoned business development professional with 8+ years of experience in Malaysia, holding senior roles in Premier Diagnostics SDN BHD and Sirim Industrial Research. She excels in building relationships, conducting market research, and providing guidance to teams. Her expertise spans business development, sales, and research, with a strong foundation in biology and biotechnology.

Experience

    • Malaysia
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Senior Business Development Executive
      • Jan 2023 - Present

      Conducting in-depth research on competitors' products, pricing, and market success to gain insight into customer preferences and interests Providing overall guidance to newly-recruited Sales Representatives by stocks planning and suggesting solutions, answering technical and procedural questions, teaching improved processes, and mentoring team membersIdentifying promising prospects before submitting an MDA registration proposal after providing costing information.

    • Business Development Executive
      • Aug 2020 - Present

      Responsible in building relationships with the clinical divisions for private/government hospitals and laboratories.Act as the primary point of contact and maintaining relationship with the key account, ensuring seamless communication and collaboration.Contacting potential and existing customers on the phone, by email, and in person and handling customer questions, inquiries, and complaints.Preparing and sending quotes and proposals.Conducting market research to identify selling possibilities and gather feedback from customers or prospects and share with internal teamsPrepares reports by collecting, analyzing, and summarizing information.

    • Sales Coordinator
      • Apr 2019 - Jul 2020

      Assisting sales team in all aspects of sales processes, documentations and administrative supports including handling orders by phone, email, or mail and ensuring all the informations are accurate. Collaborating with other departments to ensure sales, processes, queries, and deliveries are handled efficiently.Responding to complaints from customers and provide after-sales support when requestedIncharge of e-perolehan to acquire goverments’ tenderInform clients of unforeseen delays or problems

  • SIRIM Industrial Research
    • Selangor, Malaysia
    • Research Intern
      • Jul 2018 - Oct 2018
      • Selangor, Malaysia

      Construction of yeast expression system for biosuccinic acid production.- Application of different primers to express different genes to be used in vector construction using PCR. the vector were transformed into yeast and plasmid extraction were conducted to screen for positive recombinant.Construction of K. lactis knock-out strain for increased biosuccinic acid production with minimal by-products.- The by-products such as lactate can cause a hindrance in producing biosuccinic acid. Several genes were identified for knockout/gene deletion to block metabolic pathways leading to by-products formation. New primers were designed and PCR were used to construct the knock-out cassette.Molecular Identification of fungi and yeast.- Identifying the strains of 8 ambiguous samples by molecular identification. Methods of genomic DNA extraction, PCR, ligation and transformation, followed by plasmid extraction for sequence analysis were conducted.

Education

  • 2016 - 2019
    Universiti Teknologi MARA
    Bachelor of Science - BS, Biotechnology
  • 2013 - 2016
    Universiti Teknologi MARA
    High School Diploma, Biology/Biological Sciences, General

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Industry Focus. “Medical Equipment Manufacturing”

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