Experience

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  Msinsi Resorts & Game Reserves (SOC) Ltd

  • Hillcrest, KZN

  • Marketing & Stakeholder Manager

    • Jan 2016 - Present
    • Hillcrest, KZN

    Key Responsibilities: * Developing and implementing the Marketing strategy / plan.* Managing the development and implementation of the stakeholder management plan.* Ensure a clear purpose of association of all stakeholders by their segmentation i.e. strategic, contractual, non-contractual and statutory.* Overseeing new product development and conducting market research.* Using media as an opportunity to increase visibility of the company and as a positioning, marketing and branding platform.* Initiate strategies to increase visitor numbers; Update the website and monitor web traffic.* Initiating Social Media advertising activities.* Developing and distributing monthly e-newsletter using the database.* Increasing the number of subscribers in the Msinsi database.* Performing general functional management and administrative activities such as preparing reports, Budget Planning and Control, People Management, Team Performance; People Development.

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  Mango Airlines

  • O.R. Tambo International Airport

  • Head of Department: Marketing

    • Feb 2015 - Dec 2015
    • O.R. Tambo International Airport

    As the Head of Department for Marketing, my main specialties are Marketing Strategies and Brand Management. My team consists of marketing and advertising agency professionals and am responsible for the management of an annual spend of +- R36 million. • Build relationships with all partners and stakeholders• Ensure that all partners & stakeholders advertise the Mango brand as per the specific campaigns.• Strategically align Mango with any new partners• Create & implement an overall marketing strategy for Mango• Guide the development and growth of the e-commerce platform through active management of advertising revenues whilst protecting the brand position in the market place• Set-up roadshows at all airports to effectively communicate the strategy as well as the roll-out plan• Create & implement marketing strategy for any flight issues, new routes, new mango products (not selling well etc.)• Create the look and feel of all marketing material (Overall and individual campaign)• Manage online branding, communications and campaigns through both platforms, email marketing, building the online community, attracting new customers, search marketing• Create & implement a social media strategy• Managing all brand communications through digital channels, from delivering standalone projects to integrated campaigns, developing brand presence, tracking online and delivering brand email through a focused marketing program• To create a long-term strategy that enables for the monetization of the digital archive of footage and photography• Ensure that the CRM strategy is effectively managed and implemented and that set KPI’s are consistently achieved• Manage all agencies as per their service level agreements• Ensure all disciplinary issues are handled in accordance with the policy• Ensure that the staffing level of department is correct at all times• Ensure balance scorecards are completed for all staff

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  Telkom Mobile

  • Centurion

  • Specialist – Channel Trade Marketing

    • Aug 2011 - Sep 2014
    • Centurion

    • Responsible to effectively manage the Direct Channel Marketing and Promotional Strategy and to ensure alignment with Group Strategies. Also responsible for compiling and executing the Advertising & Promotions Plan• Managing internal channels and appointing contractors• Research/ learn the competitive market environment on the products offered• Coordinate the Advertising & Promotion Plan for approval• Execute the Advertising & Promotional Plan• Manage the budget in terms of the Advertising and Promotional Strategy• Responsible for the marketing and advertising activities ; from a month end campaign perspective• Briefing the agency in terms of advertising and promotional plan• Sign- off creative designs and layout of all marketing elements such as Broadsheet and POS elements• Evaluate and approve Media Plans Proposals from the agency• Responsible for internal marketing and communication• Pre - testing of promotional and advertising materials and designs• Distribution of Trade Marketing information to Telkom Business and Telkom Consumer Departments such as store distribution lists and marketing calendars• Provide the agency with store quantities and addresses; for each campaign• Send out store communication for each campaign and include Regional Sales Managers and their secretaries • Research the market, manage and coordinate all research-related projects for the channels Telkom Business and Telkom Consumer• Conducting extensive numerical analysis using company data for: Telkom Mobile, Telkom Business and Telkom Consumer• Identifying and presenting innovative and creative product solutions• Project management of all product integration/launches/changes throughout implementation• Coordinating and building strong working relations with various internal organizations including; Business Intelligent, Marketing Intelligent, Sales, Brand Managers, Product Manager and Telkom Consumer Leasing & Store Builds

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  Joshua Doore Group

  • Braamfontein

  • Corporate Marketing Manager

    • Aug 2009 - May 2011
    • Braamfontein

    • Planning, executing and measuring group marketing campaigns in line with the group marketing strategy.• Initiate market research studies and analyze their findings• Analyze competitor activities and identifying LSMs that JDG can market to.• Negotiate contracts with vendors and distributors to manage product distribution, establish distribution networks and develop distribution strategies• Monitor, report on and initiate cost saving exercises in the Group print production monthly.• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with different chain Marketing Managers• Liaise with chains (Bradlows, Morkels, Russells, Price ‘n Pride, Joshua Doore, Electric Express, Barnetts, Incredible Connections and Hi Fi Corporation) and service providers • Assist with the introduction of marketing metrics and dashboards.• Develop and design in-store marketing material.• Develop and facilitate digital strategies across all chain stores.• Ensure the data strategy is implemented with all direct marketing initiatives.• Liaise with internal data department and other relevant parties on an ongoing basis to provide input into decision making on marketing data analytics and ensure that relevant deadlines are met.• Manage the relationships with advertising agencies, suppliers and internal partners.• Regular liaison with chain marketing teams to ensure that monthly marketing to the Absa base is implemented. Report on successes and facilitate where required.

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  Afrox

  • Johannesburg

  • Learning and Development Specialist

    • Sep 2007 - Jul 2009
    • Johannesburg

    Responsible for the learning and development of:• External (Field) Sales Force from Junior Rep to National Sales Manager• Internal Sales Force (Gas and Gear Centres) from Retail Centre staff to Regional Centre Manager• Key Accounts Managers• TARs (Telephone accounts representatives)• TAMs (Telephone accounts major representatives)• Telesales• Tele Customer Service Advisor (Call Centre Staff)• Developing learning resources and delivering training.• Recruiting for Retail Learnership Programme• Developing Induction Programmes for new employees within Sales, Retail and Marketing departments.• Facilitator for a Mentorship/Coaching Programme• Developing an effective retail model for Gas and Gear retail centres.• Ensuring that Employment Equity targets are achieved in Retail, Sales and Marketing Units.• Facilitating the establishment of Sales, Retail and Marketing team of experts and inducting them in their role and responsibilities.• Ensuring that Sales, Marketing and Retail competency profiles are loaded onto Traccess and are reviewed as and when required.• Planning and implementation of training and assessment with the business and coordinating initiatives towards meeting competency targets and SETA objectives.• Collaborating with Traccess Supervisors to ensure the accuracy of profiles and timeous loading of records• Collaborating with other Learning and Development Unit staff and with HR Unit to ensure an integrated HR service for the effective achievement of overall sales objectives.• Developing and implementing Sales, Retail and Marketing Learnership Programme and Graduate Trainee Programme. • Presenting monthly reports and proposals to Executive members in the Sales/Retail/Marketing Steer Committee. • Writing monthly training reports on key performance indicators and targets.• Providing SAP Training to Sales, Marketing and Retail.

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  BP South Africa

  • Parktown

  • Sales Manager

    • Aug 2006 - Aug 2007
    • Parktown

    o Responsible for defining, developing and implementing programmes and contracts to improve the relationship with business partners.o Spending considerable amount of time building relationships with business partners and making recommendations on business benefitso Monitoring of key performance indicators and performance trends and determines appropriate actions to address any issues to optimise the business and deliver excellent customer service.o Conducting SWOT analysis for each site and promoting the BP brando Execution of all programmes that are developed by other functions to ensure BP achieves and maintains its leadership position in the market.o Acting as a professional advisor and assumes leadership position between BP and dealer network, ensuring BP’s operations and HSSE standards are met and deriving maximum value from BP capital investments.o Proactively look for ways to improve the relationship wherever possible.o Establishing and managing communication framework and ensuring that it is used effectively.o Making sure that the Senior Management is informed about issues before they escalate and intervene as appropriate.o Organising forums, training sessions, working groups and territory meetings in order to share information with our business partners and also to strengthen our relationship.o Evaluating contracts that BP has with Business Partners.o Monitoring the key performance indicators and performance.o Monitoring and analyzing fuel volumeo Executing performance deliverables such as stock control, cash flow, credit control and value enhancement through rental income and franchise feeso Building and maintaining relationships with business partners and internal support staff through regular interaction.

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  Edcon

  • Project Manager

    • Apr 2004 - Jul 2006

    • Developing marketing strategies for both brands• Developing media plans • Developing e-marketing strategies for both brands• Project planning for both brands• Conducting SWOT analysis• Monitoring competitor activity to divide counter strategies where appropriate• Developing new business opportunities• Maintenance of brand equity• Brand building and brand communication• Developing communication strategy• Relationship building with external clients to promote these two brands• Developing and implementing relationship building strategies• Forceful advertising to build these two brands• Developing Customer Relations Management strategies• Developing and implementing Brand Activation Plans• Managing brand performance• Managing below and above the line advertising• Dealing with three agencies which are Jupiter Drawing for the above the line advertising, Oliver McIntyre for below the line advertising and Soapbox Communication and events for all Public Relations activities (http://www.ngopulse.org/newsflash/2005-jet-community-awards-open-entries• Compiling, presenting and managing budgets for various projects/campaigns• Briefing production• Implementing and monitoring in-store promotions• Overall planning of projects, events and intranet• Supplying promotion items to stores• Compile in-store training pack• Compile events project plans (Corporate Social Investment)• Planning and executing events such as meetings and parties• Planning major events such as JET COMMUNITY AWARDS, JUNIOR ACHIEVEMENT event, HABITAT FOR HUMANITY building project, RALLY TO READ and other adhoc events.• Implementing, monitoring and evaluating loyalty programmes for Legit stores which is Legit Club and Jet stores which is Jet Club• Managing CSI projects and sponsorship for both brands • Managing publication of the internal newsletter, which was the tool, used to inform staff about CSI initiatives, events and major campaigns.

  • Planner

    • Apr 2003 - Mar 2004

    • Compiling and delivering presentations to Management • Liaising with suppliers for planning• Compiling sales plan• Compiling and presenting financial and seasonal budget • Working as a team with my buyer• Preparing and attending Ad-briefs• Preparing and attending reviews• Negotiating with internal and external stakeholders• Calculating and controlling OTB’s (open to buy)• Evaluating re-projections to maximize profitability• Preparing merchandise assortment plan• Reacting to current trends • Sales forecasting• Pricing – merchandise• Competitive analysis• Allocating merchandise to stores• Profiling stores• Store stock balance• Analyzing GP Matrix (Gross Profit)• Meeting deadlines• Store visits• Merchandise testing• Planning and sourcing of products to ensure that all key performance indicators are exceeded

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  Edgars

  • New Business Manager

    • Nov 2002 - Apr 2003

    • Managing the department• Working with figures• Calculating daily, monthly and yearly figures• Delivering presentation to staff and management• Meeting new accounts figures• Attending to customer complaints• Training staff on new procedures and products• Implementing new strategies in order to meet our target • Paying out commission to staff for opening new accounts • Auditing all files on weekly basis• Attending management meetings• Closing and opening the store• Planning casuals• Giving feedback to Head Office for daily figures

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  Edgars Stores

  • Trainee Manager

    • Jul 2002 - Oct 2002

     Worked in the Credit Office (July – 1 month) Worked in the Service Centre (August – 1 month) Worked in Ladies Wear (October – 1 month)  During each month of training, I had to write an assignment, do a presentation before moving to the next department and learn everything that the Manager of that particular Department was responsible for.

  • Sales Assistant

    • Apr 2002 - Jun 2002

     Customer service Meeting targets for the department Merchandising Promotion Champ for the department

  • Sales Assistant

    • May 2001 - Mar 2002

     Attending to customers Giving feedback of good and bad sellers to Head Office Meeting targets for the department  Merchandising the department Promotions champ for the department

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  Jet Stores

  • Westville

  • Cellphone Consultant/ Supervisor

    • Jan 1998 - Apr 2001
    • Westville

     Training staff on toolbox (Edcon training course) Doing schedule for casuals Training canvassers Attending to customer complains Opening and Closing the store Selling cellphones and airtime to customers Selling cellphone insurance Merchandising the cellphone counter Sending cellphones for repairs Meeting cellphone targets for the month Doing demonstrations to customers Managing the stock Attending to customer queries Attending cellphone trainings