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Norm Jelsma is a seasoned sales and retail professional with 30+ years of experience in sales management, merchandising, and marketing strategy. He has held various roles, including National Sales Manager, Regional Sales Manager, and Sales Account Manager, with a focus on building and managing sales teams, developing sales programs, and driving business growth.

Experience

    • SFA Volunteer Council Members
      • Jun 2023 - Present
      • new york
    • National Sales Manager
      • Jun 2015 - Present
      • Lapeer MI

      www.lesleyelizabeth.com great specialty food company. Back where I belong!

    • Broth Brand Manager
      • Sep 2013 - Jun 2015
      • Southfield MI

      This is a great progressive company that is new to the retail side of the business. In just over a year we have grown the brand from 200 stores to 2,900 in all 48 states. It is a fantastic brand that will only keep growing with the new items being developed. My area includes everything East of th...

    • Midwest Account/Sales Manager
      • Sep 2008 - Sep 2013
      • Spring Lake

      Magnum Coffee is a private label roaster. My job was to secure new business and develop programs for current customers. This was a fun adventure that had me working with some great customers and building their business. The area was entire middle of the US and Eastern Canada.

  • Peters Imports
    • Grand Rapids, Michigan
    • National Sales Manager
      • 2004 - 2008
      • Grand Rapids, Michigan

      Peters Imports was a small Gourmet distributor that also imported Dutch products. In the 4 years we more then doubled the sales of the company by building up the specialty business.I worked with and had fun with 80 brokers and reps around the United States.

    • Regional Sales Manager
      • Sep 2002 - Sep 2004
      • Mid West

      Millbrook was looking for someone to manage and supervise the staff in the Mid-West, I loved the travel and the people I worked with. Managed 6 states. Michigan, Ohio, Indiania, Illinois, Wisconsin and the state of confusion......

    • Sales and Marketing Manager
      • Sep 2000 - Sep 2002
      • Marne Michigan

      Sold advertising and marketing programs to customers. I did $200,000 in sales at a racetrack that did $40,000 the year prior. I learned a lot about advertising, including that I do not ever want to do that again.

  • KeHE Distributors
    • Michigan and Indiana
    • Sales Account Manager
      • 1988 - 2000
      • Michigan and Indiana

      I was the account manager for their largest account. Managed 80-100 people at one time.

    • Human Resources
    • 1 - 100 Employee
    • mgr
      • 1978 - 1990

      Managing up to 100 people and 12 department heads.

    • mgr
      • 1978 - 1990

Education

  • Grand Valley / Western
  • Northview High School

Suggested Services

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Industry Focus. “Retail”

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