Experience

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  Century 21 Real Estate LLC

  • consultant

    • 2005 - Present

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  Marketing Strategies Now, Wellesley MA

  • President/CEO

    • Nov 2001 - Present

    As President and CEO of my own marketing agency, I manage a four person group along with many strategic partners. I am responsible for new business, current business, creating and delivering concepts, plans, follow up and keeping the agency profitable. Our clients include: JP Morgan Chase, Century 21, Domain Home, Macquarie Mortgages, Ink Media, Spring Consulting Group and Harvard Pilgrim Health Care.

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  Centering Healthcare Institute

  • consultant

    • 2011 - 2013

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  Pyramid Radio

  • Marketing Agency

    • 2004 - 2008

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  Chase Home Finance

  • Consultant

    • 2001 - 2006

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  Blue Cross Blue Shield, Massachusetts, Boston MA

  • Creative Director, VP Marketing

    • 1998 - 2001

    Responsible for all marketing and advertising communications, product strategy and events. Brought an innovative solution to repositioning an aging brand through marketing and advertising efforts. Developed new product introductions, new service introduction, new corporate internet and intranet sites. In a period of extraordinary membership growth, developed and implemented key marketing management processes in an enterprise wide view. Hired new advertising agency an created advertising campaign that changed the New England healthcare industry. Developed and managed all events including BOD retreats, sales conferences and product launches. Built an entrepreneurial organization that transformed a large bureaucratic environment to a strategic, creative and service oriented company.

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  Pro Media

  • Client

    • 1995 - 2001

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  Blue Cross Blue Shield of Massachusetts, Boston MA

  • Creative Director

    • 1996 - 1997

    Responsible for building a strategic in-house creative/account group for all marketing, direct mail, telemarketing and collateral. Saved an estimated four million dollars with innovative, cost-effective communications.

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  Eos Partners

  • consultant

    • 1995 - 1997

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  Creative Marketing Group, Boston MA

  • Senior Partner

    • 1993 - 1995

    Consulting firm specializing in new venture, educational and non-profit companies. I developed and created new identity and marketing for venture capital interests of Eos Partners, L.P. Also, developed, created and implemented strategic marketing campaigns for Pacific Northwest Oceantrawl, Polaroid, InterNet Worx.

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  Trans National Group Services Inc., Boston MA

  • Senior Vice President, Corporate Marketing

    • 1986 - 1992

    TransNational is the largest provider of affinity group services in the U.S., the leader in MasterCard gold card origination in the U.S. and Canada, and the largest originator of MasterCards in the U.K.Developed travel, insurance, group fund-raising, and in the U.S. affinity credit cards, began the trend of lifestyle cards. Responsible for print, collateral, broadcast, and 70+ million direct mail pieces a year.

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  Quinn and Johnson/BBDO, Boston MA

  • Creative Director, VP

    • 1985 - 1986

    Managed a staff of 12 to produce collateral, packages, print, TV and radio for clients including Fildelity Investments, Knapp Shoes, Trans National, Bay State Millilng, State Street Bank, First NH Leasing, First NH Banks and Citizen Bank. Responsible for acquiring $3 million in new business.

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  Eastern Exclusives, Inc., Boston MA

  • Creative Director, VP

    • 1984 - 1985

    Responsible for creating and supervising all client promotions and direct mail programs. Designed and developed strategic concepts executed fro AT&T and American Express. These projects included creating catalogue continuity programs with print runs of up to 25 million pieces.

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  Holland America, New York, New York

  • Director of Marketing/Creative Services

    • 1982 - 1984

    Responsible for all advertising and sales promotion from concept through execution while managing a budget of $8 million. Through product repositioning I created a unique point of difference that lead cruise industry. Developed and executed a corporate identity program encompassing advertising, brochures and all materials utilized aboard. The major promotional brochure generated record sales volume of $4+million per week during the first two months in the market. Responsible for two advertising agencies and a design firm.

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  Slater, Hanft, Martin, Inc. New York

  • Account Supervisor

    • 1981 - 1982

    Responsible for all areas of Konica Corporation account from development of marketing strategies and new creative to supervising media buying. Developed test market plans for two new products using print, broadcast and point of sale materials.

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  Clinique International - Estee Lauder Corp. New York, NY

  • Advertising and Sales Promotion Manager

    • 1978 - 1979

    Responsible for a creative team of five to service 21 Clinque International affiliates with all advertising and sales promotion needs including merchandising materials. Responsible for managing all international advertising schedules.

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  Visual Communication House, Amsterdam, The Netherlands Partner

  • Advertising and Sales Promotion

    • 1974 - 1978

    Established company to develop strategic marketing plans for international growth industries. Planned and developed marketing programs for DATA 100 Benelux and Cap Gemini (Europe's largest software company).

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  Polaroid Corporation, Cambridge MA

  • Marketing Assistant

    • 1971 - 1974

    Assisted in the marketing departments of their Cambridge, Amsterdam and Netherlands offices.