See How Many Clients You're Missing Each Month

Simply enter your business email & Topline AI Agent will show you.

Noreen Connor profile image

Noreen Connor

Senior Director, Strategy at Firewood
Intro Book
Seasoned marketing and strategy expert with 30+ years of experience driving business growth through innovative marketing and brand management.
  • Claim this Profile
Location
Belmont, California, United States, US
image
image

Refer a Friend to Get
100 Credits For FREE

Refer a Friend Now

Bio

Generated by
Topline AI
Noreen Connor is a seasoned marketing and strategy expert with over 30 years of experience in driving business growth through innovative marketing and brand management. She has led global brand management, web marketing, and loyalty marketing functions, and has established new marketing operations functions to optimize global agency budgets. Connor has worked with top clients including Visa, Eddie Bauer, and Accenture, and has a strong background in marketing operations, ROI analysis, and team leadership.

Experience

  • Firewood
    • San Francisco Bay Area
    • Senior Director, Strategy
      • Nov 2019 - Present
      • San Francisco Bay Area
  • Next Stage Partners
    • Vice President, Marketing and Training
      • Sep 2017 - Nov 2019
  • Visa Inc.
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Vice President, Innovation Marketing
      • 2011 - 2016

      Led consumer research for new mobile and peer-to-peer payment solutions across multiple geographies, leading to recommendations for business strategy, product concept, design and messaging.Drove development of branding recommendations, marketing plans, creative platform and marketing collateral to be leveraged globally and customized locally across multiple geographies.

    • Visa President, Head of Global Marketing Services
      • 2009 - 2011

      Led Global Brand Management, Web Marketing and Loyalty Marketing functions.Successfully established new Marketing Operations function to optimize global agency budget.

    • Vice President, Marketing Accountability and ROI
      • 2007 - 2009

      Created new function to analyze and report on marketing investments to senior executives, the board, and analysts, in support of company’s IPO and Investors’ Day conferences.Grew the team to twelve and regularly presented to the President.Successfully reported estimated ROI on a $900 million marketing budget, including major sponsorships.

    • Vice President, B2B Web Marketing
      • 2002 - 2007

      Led usability and site redesign projects, working with software engineers and IT project managers to deliver projects on time and on budget, with minimal service disruption to outside customers.

  • Frankel & Company
    • Vice President
      • 1989 - 2001

      B2B and B2C marketing in technology, retail, financial services, telecommunications and packaged goods. Clients included Eddie Bauer, Visa, US Postal Service, Ameritech, 3M ScotchBrite, Equal Sweetener, 360 Communications, and Accenture.

  • Accenture
    • Sr. Consultant
      • 1986 - 1989

Education

  • University of Notre Dame

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

Looking to Create a Custom Project?

Need a custom project? We'll create a solution designed specifically for your project.

Get Started

References

Community

You need to have a working account to view this content. Click here to join now

Similar Profiles