Experience

• 

  Spectrum Brands, Inc

  • Fairfield, NJ

  • Senior Digital Marketing Manager

    • Mar 2014 - Present
    • Fairfield, NJ

    Oversee all aspects of Brand Partnerships, related PR, social media & special events for multiple brands within the corporate umbrella. Work directly with celebrity alignments and take a 360 approach to developing those relationships. Other responsibilities include digital marketing, consumer insights and retail partnerships. The development of a Brand Ambassador Program, producing themed documentaries (Tribeca Film Festival- 2017) and related media and exposure.

• 

  Maidenform

  • Director of Global Publicity, Special Events and Social Media

    • 2008 - Dec 2013

    PR and Special Events•Manage eight International PR agencies for various company brands- moderate and luxury•Manage Brand Ambassador and leverage for social media and to target influencers on the PR front. •Develop PR strategy for all brands as it relates to press in National/Regional Publications, Television, Blog, Social Media and Internet•Increased impressions TY VS LY by 333.36 % YTD(365M to 1.5 billion) and increased ad value TY VS LY by 53.82% YTD (9.3M to 14.3M YTD)•360 degree approach to events and initiatives incorporating different areas of the company for maximum results and exposure.•Planned and executed global press events (including a UK press event with Brand Ambassador ), Oscar presence, Oscar dinner with influencers, Printemps Donna Karan launch (France), El Corte Ingles Maidenform and Donna Karan Launch (Spain), House of Fraser and Harvey Nichs Donna Karan and Maidenform launch (UK), Amsterdam Fashion Week (Netherlands), JCP launch with Brand Ambassador (USA), Satellite Media Tours, Moonwalk NYC (USA)•Strong relationships with accessories and intimates editors, bloggers, style experts and journalists •Developed and manage online look books all brands within the company.Company Spokesperson as Maidenform Fashion Director- Brand videos, broadcast requests •Manage all corporate PR

  • Director of Global Publicity, Special Events and Social Media

    • 2008 - Dec 2013

    Social Media•Manage social media agency •Manage social production agency to assist in back end work with our social tabs, contests and aesthetic•Developed three year strategy to bring company into the social space •Partner with VP of Global Brands on development of Social Media strategy and PR support for key launches domestically and internationally.•Conduct crowdsourcing to gather data to derive insights into specific topics to drive greater targeting and relevance to consumer segments, as well as identify cross-channel marketing opportunities•Strong relationships with blogger communities- fashion bloggers, mommy bloggers (domestic and internationally)•Increased Facebook quality fans from 3,000 to 200,000 with a 3 phase approach•Drive social to capitalize on marketing opportunities that result in the greatest ROI•Implemented social presence online, email blasts and secondary banners•Established email acquisition tab to increase online database with special social offers•Philanthropy Committee- partner with Human Resources on leveraging the company’s philanthropic efforts for social media and positive PR for the company.

  • Director of Publicity, Special Events and Marketing

    • 1997 - 2008

    •Implemented marketing strategies to meet organization objectives with emphasis on retailer-specific marketing programs•Leveraged opportunities for the betterment of the entire organization, including, but not limited to driving revenue in the retail and online department, increasing visibility to advertising campaigns, generating viral and interactive campaigns to keep the audience engaged •Managed collateral calendars with each respective retailer•Conducted castings and go see’s for brand campaigns.•Photo shoot producer - strong knowledge of all aspects of photo shoot producing from hiring talent to delivering files.•Retouching - knowledge of retouching mark up technique to achieve desired final looks.•Cause related marketing- worked with Philanthropy team to execute company philanthropic initiatives and positive PR for the company.•Company spokesperson as Fashion Director.