Bio
Experience
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Senior Contributor
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Feb 2017 - Present
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Founder
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Sep 2007 - Present
Independent marketing consultant with focus on content marketing strategy and execution for thought leadership and lead generation across a range of industries including financial services, emerging technologies, professional services. Prolific writer for blogs, websites, online media. Builder of...
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Advisory Board Member
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Apr 2017 - Apr 2019
Care4ward is an oncology company that offers an evidence-based, personalized medical nutrition platform to improve quality of life for cancer patients during treatment and beyond. Our patients benefit from weekly calls with certified oncology dietitians who help them meet their treatment milesto...
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MIDIOR Consulting
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Cambridge, MA
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Vice President Marketing
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2006 - 2017
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Cambridge, MA
Outsourced marketing lead for a management consulting and technology services firm focused on the financial services, technology and industrial/manufacturing sectors. My role includes all aspects of marketing: content, social media, lead generation, public relations, market research. MIDIOR spec...
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Vice President, Marketing
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Sep 2009 - Sep 2011
Member of the founding team of a sustainable transportation start-up - grow the brand, spread the word and find customers for this exciting new hybrid electric alternative transportation option.
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Senior Director, Marketing
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Jan 2007 - Sep 2007
Senior Marketing Director responsible for corporate communications, messaging and brand identity. Manage market visibility, advertising, content development, sales support, lead generation, public/analyst relations, customer relations and interactive marketing for business intelligence (SaaS) ve...
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Founder and Principal
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1995 - 2006
Founder of a strategic marketing firm focused on helping emerging technology companies identify the right market for their products and then communicating with these audiences to establish a customer base and build market share.
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VP, Sales and Marketing
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1983 - 1994
Direct corporate brand strategy and positioning, product management, corporate communications, managed inside and field sales organizations. Grew business from one million runrate to $200 million in less than seven years.
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International Marketing Manager
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1981 - 1983
Conceived and implemented marketing programs to support 14 international distributors in Europe and Latin America. Pioneered European sales seminar series.
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Education
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Northeastern University
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Brandeis University
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Sidwell Friends School
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Worcester Polytechnic Institute
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