Experience

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  Taco Bell Malaysia

  • Federal Territory of Kuala Lumpur, Malaysia

  • Graphic Designer & Social Media Coordinator

    • Mar 2024 - Present
    • Federal Territory of Kuala Lumpur, Malaysia

    • Conceptualize and design engaging graphics, illustrations, and layouts for digital and print materials, including social media content, email campaigns, website assets, menus, promotional materials, and advertisements.• Work closely with the marketing team to understand project objectives, target audience, and messaging requirements to develop effective visual solutions.• Create cohesive visual identities for marketing campaigns and product launches, ensuring consistency across all touchpoints.• Collaborate with cross-functional teams, including copywriters, marketers, and product developers, to brainstorm ideas and bring concepts to life.• Stay up-to-date with design trends, industry best practices, and emerging technologies to continually enhance the quality and effectiveness of Taco Bell's visual assets.• Manage multiple projects simultaneously, prioritize tasks, and meet deadlines while maintaining high-quality standards.• Adapt designs for various formats and platforms, optimizing graphics for different screen sizes and resolutions.• Contribute to the evolution of Taco Bell's brand identity and visual language, while also adhering to brand guidelines and standards.• Review and provide feedback on design assets produced by external agencies or freelancers to ensure alignment with Taco Bell's brand vision and objectives.• Collaborate with internal stakeholders to gather feedback and iterate on designs based on user testing, analytics, and market insights.

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  Asiari Dim Sum

  • Petaling Jaya, Selangor, Malaysia

  • Marketing Graphic Designer/Copywriter

    • Jul 2021 - Mar 2024
    • Petaling Jaya, Selangor, Malaysia

    • Conceptualized and executed visual designs for various marketing materials including digital advertisements, social media graphics, promotional materials, and packaging, resulting in a 20% increase in brand visibility and engagement.• Collaborated with offline marketing and operation teams to develop cohesive brand identities and marketing campaigns aligned with company objectives.• Managed multiple brands simultaneously, ensuring timely delivery and adherence to brand guidelines.• Conducted photo shoots and edited images to enhance visual appeal and maintain brand aesthetics.• Assisted with website design and maintenance, ensuring a seamless user experience and cohesive brand identity across digital platforms.• Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools to create compelling visuals that effectively communicated brand messages.

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  Mis Claire

  • Petaling Jaya, Selangor, Malaysia

  • Graphic Designer

    • Sep 2020 - Apr 2021
    • Petaling Jaya, Selangor, Malaysia

    • Designed marketing materials, including social media graphics, email campaigns, and digital advertisements, to promote Mis Claire’s latest collections and special offers, resulting in a 30% increase in online engagement and sales.• Collaborated with the marketing team to develop brand identity guidelines and ensure consistency across all design assets.• Created visually stunning product packaging designs that enhanced brand recognition and customer satisfaction.• Supported the visual merchandising team in brainstorming ideas, sourcing materials, and executing projects within designated timelines and budgets.• Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools to bring creative concepts to life and deliver high-quality design assets within tight deadlines.

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  Batik Boutique

  • Desa Sri Hartamas

  • Graphic Designer/Social Media Manager

    • Oct 2019 - Aug 2020
    • Desa Sri Hartamas

    • Designed marketing materials, including product packaging, promotional flyers, social media graphics, and website banners, to promote Batik Boutique’s handmade batik products and drive brand awareness and sales.• Collaborated closely with the product development team and artisans to translate traditional batik patterns and techniques into modern and innovative designs that appealed to contemporary audiences.• Managed multiple design projects simultaneously, ensuring timely delivery and adherence to brand guidelines and quality standards.• Supported the social media team in curating content and designing engaging visuals for various social media platforms, resulting in increased follower engagement and brand awareness.• Assisted with photo editing and retouching to enhance product images and maintain brand aesthetics across digital and print materials.• Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools to create high-quality visuals that effectively communicated brand messages and showcased the beauty and craftsmanship of Batik Boutique’s products.

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  Ipsos

  • Kuala Lumpur

  • Graphic Designer

    • Jul 2014 - Jul 2019
    • Kuala Lumpur

    • Designed and developed data visualizations, infographics, dashboards, and interactive reports to communicate research findings and insights to clients in a clear, concise, and visually engaging manner.• Collaborated with research teams and clients to understand data requirements, objectives, and target audiences, ensuring that visualizations effectively conveyed key messages and supported decision-making processes.• Utilized advanced data visualization tools and software, such as Tableau, Power BI, and Adobe Illustrator, to create custom-designed visualizations that met client specifications and branding guidelines.• Conducted data analysis and visualization audits to identify opportunities for improvement and optimize existing visualizations for clarity, accuracy, and impact.• Provided guidance and training to colleagues on best practices for data visualization design and presentation techniques, fostering a culture of data-driven storytelling and innovation within the organization.• Designed marketing materials, including print and digital advertisements, brochures, flyers, and social media graphics, to promote products and services and enhance brand visibility and engagement.• Developed branding materials, including logos, color palettes, and brand guidelines, to establish and maintain cohesive brand identities across all touchpoints.• Collaborated with cross-functional teams, including marketing, product development, and sales, to brainstorm ideas, develop concepts, and execute design projects from inception to completion.

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  Socialnected

  • Petaling Jaya, Selangor

  • Graphic Designer, Social Media

    • Sep 2013 - Jul 2014
    • Petaling Jaya, Selangor

    • Designed eye-catching social media graphics, including posts, banners, and ads, for various platforms such as Instagram, Facebook, Twitter, and LinkedIn, resulting in a 30% increase in engagement and follower growth for clients.• Collaborated closely with the social media team and clients to understand campaign objectives, target audiences, and brand identities, ensuring that designs aligned with marketing strategies and goals.• Generated creative concepts and visual ideas for social media campaigns, promotions, and contests, driving brand engagement and user interaction.• Managed multiple design projects simultaneously, from concept development to final execution, ensuring timely delivery and adherence to brand guidelines and client expectations.• Conducted regular performance analysis and optimization of social media content, leveraging insights to refine design strategies and improve campaign effectiveness and ROI.

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  Far East iDL interactive

  • DTP Artist

    • Dec 2012 - Aug 2013

    • making book on project briefs given • involve working first with the client, then with the publisher to ensure the work is done correctly

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  MMP Communications Sdn Bhd

  • Kuala Lumpur, Malaysia

  • Graphic Designer

    • May 2010 - Nov 2012
    • Kuala Lumpur, Malaysia

    • Designed layout and cover designs for Milenia Muslim magazine, incorporating Islamic motifs, typography, and imagery to create visually striking and culturally relevant designs that appealed to the target audience.• Collaborated closely with the editorial team to conceptualize and execute design concepts for feature articles, interviews, and special segments, ensuring alignment with editorial themes and objectives.• Managed the production process from concept development to final delivery, coordinating with printers and vendors to ensure high-quality printing and timely distribution of the magazine.• Conducted photo editing and retouching to enhance the quality of images and maintain consistency with brand aesthetics and editorial standards.• Contributed to the development of marketing materials, including promotional flyers, banners and event team at book fairs and roadshows.

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  Berita Publishing

  • Kuala Lumpur, Malaysia

  • Graphic Designer

    • Apr 2008 - May 2010
    • Kuala Lumpur, Malaysia

    • Designed layout and page compositions for Anjung Seri magazine, incorporating high-quality images, graphics, and typography to create visually appealing spreads that showcased the beauty and functionality of interior home designs.• Collaborated closely with the editorial team and contributing writers to conceptualize and execute design concepts for feature articles, product showcases, and design trends, ensuring alignment with editorial themes and objectives.• Managed the production process from initial design to final print, coordinating with printers and vendors to ensure accurate color reproduction and timely delivery of the magazine.• Conducted photo editing and retouching to enhance the quality of images and maintain consistency with brand aesthetics and editorial standards.• Contributed to the development of marketing materials, including promotional flyers, banners, and event marketing team, to promote Anjung Seri magazine at event and bookfairs.