Experience

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  Bed Bath & Beyond

  • United States
  • Retail
  • 700 & Above Employee

  • Senior Merchandise Manager

    • Feb 2024 - Present

    Promoted to Senior Merchandise Manager over Kitchen, Dining & Bar FurnitureSeasonal Brand Strategy Co-Chair - strategize key merchandising moments and trend stories used throughout year-round site, marketing and promotional strategies; work alongside x-functional partners for execution

  • Merchandise Manager - Patio Furniture & Patio Accessories

    • Apr 2022 - Feb 2024

    (Formerly Overstock.com)As the Merchandise Manager over one of Overstock's largest categories, I leverage an entrepreneurial and analytical focus to help develop and execute the business strategy for the high-growth Patio Furniture division to drive revenue and profitability.Nurture partner relationships and revenue growth for category’s top partners that contributed to 17% of PSO GMS MixGrew outdoor business through partnerships with vendors and x-functional collaboration with Marketing, Retail Media, Creative, Site/Product, Merchandising, Promotions, Supply Chain and Pricing teams. Developed Subcategory Trend and Development Deck for various existing and white space subcategories in Patio Furniture and Patio Accessories using internal and external market research/data. Data used to guide vendors on product development and pricing strategies. Guided effective SKU selection and implemented promotional strategy alongside PF/PA peers, partners and promotional team during Tier 1 and Tier 2 promotional events. Improved competitive KPI through competitive shopping and pricing adjustments.Balanced and improved product margins for Patio Furniture/Patio Accessories through pricing adjustments. Led effort to promote and foster Sunbrella brand growth through collaboration on brand buying guide and brand placements with the Creative/Marketing Teams, Sunbrella HQ, Site Merchandising, Co-Op and Email teams. Collaborated with Co-Op/Mobile Team on partner coupon strategyPF/PA App GMS + YoY and New Customer Growth + YoY LYCollaborated with Display Ads/Affiliates team to curate SKUs based on conversion, price point, and trend - resulted in significant ROAS and YoY growth in GMS and New CustomersDisplay Ads conversion improved by +6% WoW and bounce rate decreased by -4% in the first 2 weeks of running the test campaign Site Merchandising - Built wireframe for Outdoor category landing page and improved content and subcategory highlights using category insights

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  Overstock.com

  • Salt Lake City Metropolitan Area

  • Merchandise Manager - Sports & Outdoors

    • Dec 2021 - Apr 2022
    • Salt Lake City Metropolitan Area

    As the Merchandise Manager, I leverage an entrepreneurial and analytical focus to help develop and execute the business strategy for the high-growth Sports & Outdoor category to drive revenue and profitability. I lead a team focused on driving retail sales through a well-defined category strategy, assortment gap analysis, influential new product development, margin improvements, and supplier relationships.

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  Freshly Picked, Inc.

  • United States
  • Retail Apparel and Fashion
  • 1 - 100 Employee

  • Merchandising Manager

    • Oct 2018 - Dec 2021

    I work alongside the Director of Product on our Product Design + Development team and am focused on the end-to-end product development process including: category development; consumer and market/trend research; line plan development; design concepting/critique; forecasting/purchasing inventory; vendor communications; product safety/fit/wear-testing; product promotional and launch plans; and product performance analysis to help determine product assortment. Technology: Microsoft Excel, Adobe Illustrator/InDesign, Shopify, SurveyMonkey, Qualtrics, Google Suite + Analytics, Trello• Ensure decisions are being made while maintaining Freshly Picked brand positioning• Apply competitive knowledge to identify white space and improve product functionality through competitive shopping, relevant publications, and directly interacting with customer to keep on top of trends and determine product viability • Develop product line plans, narrow assortment, and forecast quantities to meet customer demand• Maintain knowledge of manufacturing, materials, processes, and operations• Oversee product safety testing • Work cross-functionally with Design, Wholesale, Marketing, Web, Creative, and Operations-Partner w/Marketing so product amplification aligns with assortment strategy-Develop a promotional calendar for customer-facing marketing materials to maximize product revenue-Analyze daily/weekly/monthly sales reports to overall see direction of the business and allow for strategic planning -Determine product lifespan and promotional plans • Oversee the growth of new categories and category expansion i.e.: Diaper bag line expansion from 1 product (2017) to 5 new lines (2021) • Licensed Product Management (end-to-end)-Spearheaded the exponential growth of revenue by expanding licensed categories

  • Remote Sales Manager

    • Jul 2018 - Oct 2018

    Planned and executed 20 temporary pop-up shops across the nation in an effort to convert millions of dollars in liability inventory into cash

  • Talent Recruiter

    • Oct 2017 - Oct 2018

    Developed internal candidate review and hiring process; grew corporate and manufacturing teams by 200% in 6-month timespan

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  TEKsystems

  • United States
  • IT Services and IT Consulting
  • 700 & Above Employee

  • Digital & Creative Recruiter

    • Mar 2017 - Oct 2017

    Grew new specialized market focused on digital technologies; Guest Panelist: OpenWest Conference (2017) panel discussion about the evolving Android marketI worked specifically on our Digital team to partner with and deploy the top digital and creative talent in the following areas:Development: Front End Development, Information Architecture, Mobile Development, UI development, Web DevelopmentDesign: Graphic Design, Interaction Design, UX Design, Visual Design, Mobile DesignFunctional/Strategic: Business Analysis, Digital Content Strategy, Product Management, Project management, Site merchandising, User experience researchMarketing Technologies: Web Content management, Digital asset management, Digital Marketing Management, E-commerce, Email Marketing, Marketing Automation, SEO/SEM Analysis, Social Media Management, Web/Data Analytics

  • Technical Recruiter

    • Feb 2016 - Oct 2017

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  Craft Lake City

  • Greater Salt Lake City Area

  • Merchandise Coordinator

    • Jul 2015 - Mar 2016
    • Greater Salt Lake City Area

    Managed branded merchandise sales, controlled inventory and led a team of community volunteers assigned to booth.Set up and designed Craft Lake City Merchandise Booth in a way that was aesthetically pleasing for sales.Implemented and assisted in design of new product created for event/brand awareness. Provided creative direction for retail site revamping.

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  SLUG Magazine

  • Greater Salt Lake City Area

  • Merchandise Coordinator

    • Oct 2015 - Jan 2016
    • Greater Salt Lake City Area

    Planning and execution of SLUG Magazine Merchandise Booth in a way that allures consumers, aligns with the SLUG brand, and can be efficiently set up and taken down at multiple events

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  Chile Amor

  • Greater Salt Lake City Area

  • Branding Consultant

    • Mar 2015 - Dec 2015
    • Greater Salt Lake City Area

    Built brand awareness by creating a logo for a new restaurant, and created a functional and visually pleasing menu for guests that aligned with Chile Amor’s brand identity

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  University of Utah

  • United States
  • Higher Education
  • 700 & Above Employee

  • Director Of Development (Union Programming Council)

    • Apr 2013 - May 2014

    Raised $25,000 for University of Utah Union Student Leader Scholarship through print media sales and implementation of new fundraising programs

  • Director of Crimson Nights (Union Programming Council)

    • Apr 2012 - May 2013

    Promoted campus life by planning and executing 4 large University of Utah-sanctioned student gatherings for 4500+ attendees with a budget of $60,000 .Worked closely with University of Utah Administration, local police, and the Salt Lake City Fire Marshall to ensure compliance of various ordinances.

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  University of Utah Greek Council

  • Greater Salt Lake City Area

  • VP of Programming

    • 2013 - 2014
    • Greater Salt Lake City Area

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  Pacific Sunwear

  • Greater Salt Lake City Area

  • Brand Ambassador

    • Mar 2012 - Apr 2013
    • Greater Salt Lake City Area

    Assisted PacSun, a national brand, in its rebranding efforts by promoting the brand’s Golden State of Mind campaign to a new target market.Drove key publics to PacSun retail and online shops through engaging events and social media content that aligned with PacSun’s brand values.

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  The Associated Press

  • Greater Salt Lake City Area

  • Guest Relations Volunteer (Fender Music Lodge/Sundance Film Festival)

    • Jan 2013 - Jan 2013
    • Greater Salt Lake City Area

    Checked-in/greeted notable guests and members of press and assisted the Associated Press with guests scheduled for photos/ interviews.Accompanied guests through gifting suites and worked with the brands to engage the guests, press and media with the products being promoted.

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  Coronado High School

  • Las Vegas, Nevada Area

  • Editor In Chief, The Prowl Yearbook

    • May 2009 - May 2010
    • Las Vegas, Nevada Area

    Managed a staff of 30+ peers and the publication’s content and quality.Strategized content and layout/design of 250-page yearbook. Thorough and timely editing of all content prior to submitting to publisher. Implemented new week-long campaign to revive declining yearbook sales.