Experience

• 

  STARZPLAY

  • United Arab Emirates

  • Ad Operations Manager

    • Jun 2022 - Present
    • United Arab Emirates

• 

  Choueiri Group

  • United Arab Emirates
  • Advertising Services
  • 200 - 300 Employee

  • Manager – Media Implementation, Print | MediaSat Advertising

    • Jan 2021 - Mar 2022

    • Owned the daily operational booking and execution of Ad campaigns for key publisher partner Abu Dhabi Media (ADM)’s Print media division comprising 6 Arabic-language publications – Al Ittihad Newspaper, Al Mobawab, Zahrat Al Khaleej Magazine, National Geographic Al Arabiya magazine, Luxury Magazine and Majid Magazine • Reported to the Ad Operations Director and led a team of 3 Senior Media Executives to consistently deliver and monitor accurate, on-time campaign bookings and output in line with approved sales deals • Created and embedded in-depth process workflows – detailing end-to-end booking cycle from receiving booking orders through to final invoicing. Ensured zero processing errors and rapid response time • Monitored and audited every campaign for accuracy – performed quality checks to ensure strict adherence to deal agreements, documentation, rotation schedules and client briefs. Maintained meticulous tracking sheets • Supported the Sales team with efficient inventory management – analyzed campaign data, tracked client spends and ensured full utilization of client budget and optimization of investment opportunities • Conducted competitive benchmarking and monitoring – researched competitor activity across print and digital media to identify trends and potential sales opportunities• Reconciled and reviewed weekly & monthly invoicing activities for accuracy – performed thorough checks on billings vs. output and revenue reports. Provided final approvals to Finance to issue invoices • Built and strengthened strategic partnerships and cross-functional communication with internal and external stakeholders - Sales, Digital & Finance Teams, ADM Management, Media Buying Units (MBUs), Governmental Organizations & Clients

  • Manager – Media Implementation, TV | AMS (Arabian Media Services)

    • Jan 2019 - Dec 2020

    • Recognized for performance and promoted by the COO to lead the media implementation function for the Traffic (Ad Operations) department at AMS – the former official representative of the publisher partner, MBC Group media. Managed the error-free daily Ad bookings for all MBC TV channels including MBC 1, 2, 3, 4 Drama, Action, Bollywood and Al Arabiya across the Gulf & MENA region• Evaluated CPP (Cost Per Point) and maintained GRP (Gross Rating Point) levels for key FMCG, Healthcare & F&B clients - P&G, Magna, L'Oreal, AL Marai, Reckitt Benckiser, McDonald's, Ferrero, Fine Hygienic Paper and GlaxoSmithKline • Improved operational performance – created and rolled out weekly data sheets detailing advertising impact (GRP) opportunities. Shared data with media planners in client agencies to drive campaign efficiency • Led a multicultural team of 2 Senior Media Executives to accurately book 1,000+ Ad spots per month on air and maintain the execution of the media plan • Analyzed and optimized campaigns to achieve GRP targets – liaised with Marketing to extract data and identify best-fit spots to achieve client target audience & viewership goals and effectively utilize budgets and inventory. Advised clients on CPP efficiency • Conducted daily checks on all approved booking orders and modifications - ensured on-time and error-free execution• Nurtured and grew trust-based working relationships – understood client and business needs and consistently achieved client targets by maintaining open lines of communication with partners, clients, agencies and internal departments

  • Information Program Organizer | AMS (Arabian Media Services)

    • Feb 2013 - Dec 2018

    • Reported to the Media Manager and hired to manage and execute the booking of TV Ad spots for MBC Group’s Al Arabiya TV channel. Promoted within 6 months to manage the booking operations for MBC’s leading flagship TV channel – MBC 1• Planned and organized the smooth day-to-day flow of booking orders – received and reviewed orders for accuracy and checked that all Ad spots are correctly booked at the agreed rates• Liaised and followed-up with agencies to confirm that content is as per agreed parameters and SLAs• Handled the financial administration and program budget distribution – created tracking sheets and shared the client money split between TV, Radio & Digital platforms • Managed CPP deals for key clients, e.g. P&G across all channels including MBC 1, 3, Drama and Bollywood• Briefed the TV stations about sponsorship agreements – provided the collateral to ensure that client programming goals are reached on specific programs

• 

  Al-Moutahed Co. S.A.L.

  • Lebanon
  • Printing Services
  • 1 - 100 Employee

  • Sales & Export Manager

    • Sep 2006 - Jun 2012

    • Established the Export Department from scratch - reported to the General Manager and oversaw B2B client sales and export deals across Europe and the Gulf & MENA region for one of the largest flexible packaging manufacturers in the Middle East• Expanded business reach into Africa – conducted market trend and competitor landscape analysis, identified new markets and developed the connections to pitch to new clients and win new business• Formulated and executed effective sales strategies – developed long-term plans, negotiated and successfully closed major deals and increased sales volumes• Won client loyalty and repeat business – managed key client accounts, provided personalized after-sales service to key clients and strengthened working relationships • Company Custodian for all banking processes and documentation – collaborated with banks and other financial institutions to ensure smooth applications of Credit Facilities and other funding matters. Created the department SOP/ guidelines for Credit Facilities and LC management • Managed facilities to high-risk countries in close collaboration with Credit Insurance Associations - such as The Arab Investment & Export Credit Guarantee Corporation in Kuwait & Lebanese Credit Insurance LCI in Lebanon• Represented the company at regional conferences and organized company participation in international industry exhibitions – Pakex 2007 in Birmingham, UK and Gulf Food 2012 in Dubai, UAE

  • Quality Management Representative (ISO Standards)

    • Jan 2007 - Oct 2011

    • Successfully implemented a quality management system in compliance with ISO Standard (9001-2008)• Conducted Internal audits

  • Assistant General Manager

    • Aug 2001 - Jan 2009

    • Provided administrative support (handling the office & administrative duties)• Prepared effective outgoing Correspondences & Emails• Maintained the documentation and filing effectively• Handled the arrangement of travel, accommodation, appointments, visa and meetings• Contributed to redesign of customer database• Answered phone calls, took messages, prepared meeting agenda and recorded minutes of meeting• Maintained a good work environment, followed up on client orders & shipments and carried out special projects • Responsible for a full range of insurance products, evaluating insurance programs, negotiating premiums, conducting risk assessments, dealing with credit insurance associations

• 

  BBAC Bank

  • Beirut, Lebanon

  • Trainee

    • Feb 2000 - May 2000
    • Beirut, Lebanon