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Nishi Lahoti

Marketing Manager at RICHIE BAGS & FASHIONS PVT LTD
Intro Book
Experienced marketing professional with a strong background in digital marketing, public relations, and video production.
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Location
India, IN
Skills
  • Public Relations
  • Video Production
  • Microsoft Word
  • Spss
  • Adobe Premiere Pro
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Bio

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Nishi Lahoti is a seasoned marketing professional with 10+ years of experience in digital marketing, public relations, and video production. She has worked with various companies, including Richie Bags & Fashions Pvt Ltd, Novi.digital Ltd, and Genesis Advertising, in roles such as Marketing Manager, Digital Marketing Executive, and Marketing Intern. She holds a Master of Science degree in Marketing Strategy and Innovation from Cass Business School and a Bachelor's degree in Mass Communication & Videography from St. Xavier's College (Autonomous), Kolkata.

Experience

  • RICHIE BAGS & FASHIONS PVT LTD
    • Marketing Manager
      • May 2020 - Present

  • novi.digital Ltd
    • London, United Kingdom
    • Digital Marketing Executive
      • Sep 2019 - Nov 2020
      • London, United Kingdom

  • Indian Womens Association Singapore
    • Creative Marketing Intern
      • Apr 2018 - Aug 2018

  • J. Walter Thompson Worldwide
    • Kolkata Area, India
    • Client Servicing Intern
      • Sep 2017 - Nov 2017
      • Kolkata Area, India

      Researched the Real Estate Market in India (Kolkata specifically) & produced a Report on the same which was to be used as a vital resource while pitching to the Real Estate Clients of the organisation.

  • Genesis Advertising
    • Kolkata Area, India
    • Client Servicing Intern
      • Aug 2017 - Sep 2017
      • Kolkata Area, India

      -Identified competitors of their clients (Narayana Hospital & Goodricke Tea), evaluated their strategies & produced a competitive analysis report -Prepared a brief report on the Real Estate market of Kolkata

  • Sareez - India
    • Kolkata Area, India
    • Marketing Intern
      • Mar 2016 - Dec 2016
      • Kolkata Area, India

      - Made Promotional videos and Ad films which were released on YouTube - Analysed the effectiveness of current website & devised ways to improve it

  • Crescentek
    • Kolkata Area, India
    • Digital Marketing Internship
      • Jun 2016 - Jul 2016
      • Kolkata Area, India

      Learnt basic tools of Search Engine Optimization, Social Media Optimization & Google Analytics and actively applied the same in some of their short term client based tasks

Education

  • 2018 - 2019
    Cass Business School
    Master of Science - MSc, Marketing Strategy and Innovation
  • 2014 - 2017
    St. Xavier's College (Autonomous), Kolkata
    Bachelor’s Degree, Mass Communication & Videography

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Industry Focus. “Import & Export”

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