Experience

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  Incrementum Digital

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • DSP Team Head

    • Dec 2022 - Present
    • New York City Metropolitan Area

• 

  Freelance

  • PPC Manager

    • Mar 2021 - Present

• 

  Seller Interactive

  • Canada
  • Technology, Information and Internet
  • 200 - 300 Employee

  • Amazon Advertising Head

    • Nov 2021 - Nov 2022
    • Toronto, Ontario, Canada

    Managed a team of 45 PPC Specialist working across 400 client accounts. Responsible for developing PPC strategy and managing growth of VIP clients. Developed internal auditing process to ensure any client declining in performance can be identified and prioritized. Developed SOP's for the amazon advertising team to ensure standard practices across all clients. Managed and developed the team for DSP service offered to high value clients. Developed strategy to drive external traffic from google, facebook for the amazon seller clients.

• 

  Outgive Inc

  • Canada
  • Technology, Information and Internet
  • 100 - 200 Employee

  • Brand Manager

    • Mar 2021 - Nov 2022
    • Greater Toronto Area, Canada

• 

  Amazon FBA Private Label Retailer (Evizo E-Commerce)

  • United States
  • Retail
  • 700 & Above Employee

  • Director

    • Jul 2017 - Mar 2021

    Launched & Managed 3 private label brands (direct to consumer) dealing in Fitness, Health & Personal Care, Home & Kitchen category products with 200% YOY growth rate. • Managed all facets of business operations including financial tracking, inventory coordination and marketing. • Conducted competitor analysis, market research and worked with sourcing partners to introduce 50+ new merchandise. • Maintained the P&L statement for e-commerce and marketing financials. • Improved conversion ratio to 16% (average) by on page optimization and A/B testing strategies. • Developed and implemented order fulfillment, warehouse and inventory management capabilities. • Made staffing decisions, managed team of 10 full/part time employees and freelancers on project basis. • Built brand awareness and generated leads while managing paid media, influencer marketing, and content marketing campaigns. • Evaluated suppliers to assess quality, timeliness and compliance of deliveries, maintain tight cost controls and maximize business operational efficiency. • Managed pay per click campaigns to maintain <15% ACOS and maintain profit margin. • Resolved customer issues effectively to maintain above 95% seller feedback ratings.

  • E-commerce Category Manager

    • Mar 2015 - Jun 2017

    Managed direct to consumer online storefront on amazon.com marketplace for private label brand with products in cell phone accessories and sports/outdoor category to achieve $2mn revenue. • Identified categories and new merchandise launch opportunities targeting 100% ROI. • Collaborated with leadership team to plan budget and business growth strategy. • Managed team responsible for product sourcing in China, graphic designing and packaging of products. • Managed integration with third party software's for digital marketing and financial analysis. • Managed Pay Per Click campaigns to increase sales while keeping ACOS below 15%. • Created and launched new online marketing strategies, resulting in 120% YOY revenue growth. • Monitored customer buying trends, market conditions and competitor actions to adjust business strategies and pricing.

• 

  Gep Worldwide

  • United States
  • Business Consulting and Services
  • 700 & Above Employee

  • Senior Consultant

    • Jun 2013 - Feb 2015
    • Mumbai Area, India

    Lead consulting projects for strategic sourcing to achieve tangible savings objectives on the existing spend for fortune 1000 US clients from manufacturing and insurance. • Worked with the procurement managers to source various direct and indirect product/services across the globe. • Worked with senior management stakeholders and managed conflicts in cross functional teams for smooth implementation of best sourcing practices to achieve the set cost savings targets. • Managed bid management process involving vendor management, RFP management, pricing and negotiation. • Involved in client engagement, opportunity assessment, formulation and execution of sourcing strategy.

• 

  Gep Worldwide

  • United States
  • Business Consulting and Services
  • 700 & Above Employee

  • Intern

    • May 2012 - Jun 2012
    • Mumbai Area, India

    Sourcing strategy creation though industry, supplier analysis, RFP creation and implementation for Europe based client

• 

  Tata Motors

  • India
  • Motor Vehicle Manufacturing
  • 700 & Above Employee

  • Assistant Manager

    • Aug 2009 - May 2011

    Manage implementation of manufacturing execution system to digitize the shop floor process and train across various departments of Small Car manufacturing (NANO) under one year on job training period. • Performed business analyst work to conceptualize, test and execute the manufacturing execution system for gathering information from manufacturing, quality and inventory data points. • Engage with various stakeholders across planning, manufacturing, quality and logistics departments. • Responsible for vendor management activities for systems and IT department of small car manufacturing. • Involved in Capital & Expenditure budgeting of the department for FY11-12. • Trained with maintenance, cost reduction and customer service department to implement various projects.