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Niraj Sinha is a seasoned professional with over 20 years of experience in business development, supply chain management, and renewable energy. He has held various roles, including General Manager at Emmvee Group, Regional Manager at FTC Solar, and Deputy General Manager at Sterling and Wilson Solar. He has also worked at Hindustan Powerprojects Private Limited and Moser Baer India Ltd. He holds an MBA from M.S.Ramaiah Inst. Of Management, Bangalore, and a BE from Rashtrasant Tukadoji Maharaj Nagpur University. He is certified by NCFM Share Market Training Insitute and has won several awards in athletics.

Credentials

  • •Awarded Championship Trophy in Athletics at WCL Sports & Games meet, 2000.
    Coal India Limited
    Dec, 2000
    - Apr, 2026
  • •Finished 3rd in Athletics at Zonal Games & Sports meet at Bhopal, 1998
    Kendriya Vidayalaya, Bairagarh
    Sep, 1998
    - Apr, 2026
  • •Secured NCFM Certification for Debt, Mutual Funds, Derivatives and Capital Basic Market Modules
    NCFM Share Market Training Insitute
    Oct, 2007
    - Apr, 2026

Experience

    • General Manager
      • Oct 2023 - Present

      Over 15 years of comprehensive experience in Business Development, Market Entry Strategy & SCM including Market development, financial modeling, sourcing strategies into Renewable Energy, Manufacturing and Consumer Electronics sectorsCore Competencies:* Market/Business Development* International Business Development* Market Intelligence/ Entry Strategy* Cost-to serve approach* Financial Modelling * Data Assessment * Due Diligence* Sourcing Strategy* Supply Chain Network* Collaborative Planning* Vendor Development * Process Invention* Procurement Strategy* MIS/ Business Reporting

  • FTC Solar, Inc
    • New Delhi, Delhi, India
    • Regional Manager, Strategy & Marketing
      • Jan 2021 - Oct 2023
      • New Delhi, Delhi, India

      Strategy & Marketing for Global Solar Tracker Markets• Developing and building strong business relationships with clients at all departments whilst achieving sales goals/growth across allocated territories.• Scout new markets (Go-To market approach end customer) and identify new business opportunities, propose, and execute market entry modes for APAC, EMEA and US.• Manage sales pipeline (LRP), forecast sales, and identify new business opportunities. Key Account Management.• Work together with Sales team to develop business case and define Cost-to –serve methodology for solar trackers.• Provide timely market intelligence (projects, trends, competitors’ activities, prices, new product updates) to support headquarters and regional Sales team.• Calculates the profitability of products, customers, and routes to market, and provides a fact-based focus for decision making • Develop and maintain excellent relationships with new leads and create Service- profit- chain with existing clients.• Continuously scan market landscape to capture information regarding opportunities and threats.• Build and implement sales strategies appropriate for the assigned business segments.• Support in creating Pilot and proof- of concept approach for the new geographies.• Travel frequently to visit clients and attend exhibitions and conferencesand marketing collaterals.• Successfully secured 200MW projects in Australia and 5.7 MW in SE Asia.

    • Deputy General Manager
      • Jan 2019 - Jan 2021
      • India

      • Led Business & Project Development of ground mounted and floating solar projects.• Drafting entry strategies for SKorea, S-EAsian countries like Vietnam, Myanmar, Bangladesh etc., EMEA and CIS.• Selecting and building market entry strategies for anew geography along with Legal entity establishment.• Understanding regional execution and development strategy, data assessment in an identified market.• Explored Greenfield and Brownfield Co- Development opportunities for utility scale projects.• Identified Co- Investors and Developers for development phase of the project.• Analysis of Financial Model and determination of profitability.• Established intense collaboration with key stakeholders across all geographies ensuring passionate customer focus.• Met various stakeholders such as Utilities/GENCO’s (Grid), government offices at various levels, financial institutions, manufacturers, land brokers etc.• Understanding taxation and legal aspects of new geography with initial due diligence in process.• Actively participated into various solar EPC tenders in S Korea, Portugal and worked under RPO & REC tariff policy.• Hands on experience into advanced solar design software’s such as AutoCAD, Helioscope, Google SketchUp, PV syst.

    • Assistant General Manager Business Development
      • Jan 2015 - Jan 2019
      • New Delhi Area, India

      • Development of Grid Connected Solar Projects in Japan, Korea, Bangladesh, UK and Myanmar.i. “Develop-and-Sale” and “Build-and-Sale” business models- Greenfield & Brownfield.ii. Network of potential developers, brokers, consultants, investors.iii. Execution of Financial models including LCOE analysis.iv. Technical Due Diligencev. Techno- Commercial discussion and drafting of Contracts such as SPA/ STA, Letter of intent (LOI).vi. Strategic selection and finalization of design, EPC companies and equipment suppliers.vii. Successfully developed 20MW Greenfield and 55MW Brownfield projects in Japan and S.Korea.viii. Successfully managed one of the biggest solar projects and achieved highest profit upon sale.ix. Explored solar market in developing geographies and secured PPA for the highest Feed in Tariff.• Legal and Technical consultations for timely execution of the project.• Project scheduling for balance permits to be obtained for timely EPC.

  • Moser Baer India Ltd
    • Okhla Industrial Area Phase-3, New Delhi
    • Manager, Supply Chain & Marketing
      • Jun 2010 - Jan 2015
      • Okhla Industrial Area Phase-3, New Delhi

      • Managing complete Order to Delivery cycle for multi- location manufacturing facilities across India• Led sourcing strategy based upon the production strategy.• As a part of marketing portfolio, achieved excellent track record of:i. Increasing the On-time delivery index of export shipments from 68% to 92% on a weekly basis.ii. Achieved zero Compress for 2 consecutive years.• Developed Collaborative planning with the customers’ requirements.• Market segmentation based upon the appetite of the customers.• Forecasting Demand and scheduling delivery schedules.• Set up Vendor Managed Inventory (VMI) process.• Facilitated smooth implementation of advanced planning optimizer – PLANVISAGE on top of ERP.• Designed & implemented vendor’s portal for OEMs.• Reduced performance/production bottlenecks thereby streamlining procurement planning systems.• Managed Dispatch of finished goods by alignment of shipping vessels.• Led S&OP process for streamlining demand and supply planning of optical media.• Annually delivered knowledge sharing programs.

  • Vedanta Resources Limited
    • Korba Chhattisgarh
    • Associate Manager, Commercial
      • Aug 2008 - May 2010
      • Korba Chhattisgarh

      Smelter SBU- Divisional Commercial Officer (DCO)• Formulated and implemented the Procurement strategy by developing / modifying strategy for purchase.• Procurement of Spares and Capital goods from imports as well as indigenous sources across the globe.• Negotiating major Service Contracts.• Performed Market Survey of product and built the Cost and Pricing model.• Selection of Vendors and Price Negotiation.• Understanding of Tax structure and efficient application of Import Licenses and custom clearance of import consignments.• Successfully implemented Annual Rate Contracts (ARC) for major spares and services.• Devised a module for effective Inventory Management system.• Have worked in SAP module.

Education

  • 2006 - 2008
    M.S. Ramaiah Instt. Of Mgt
    Master of Business Administration (M.B.A.), Finance & Marketing
  • 2002 - 2006
    Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur
    Bachelor of Engineering (BE), Electronics and Telecommunication
  • 2001 - 2002
    Kendriya Vidyalaya, Vayusena Nagar, Nagpur
    XII Std, Science

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