Experience

• 

  Orchard Digital Marketing

  • Cincinnati, Ohio, United States

  • Creative Director, Design

    • Dec 2023 - Present
    • Cincinnati, Ohio, United States

• 

  Mayhew Creative

  • Cincinnati, OH

  • Owner, Creative Director

    • Jun 2014 - Present
    • Cincinnati, OH

    Mayhew Creative is a design consultancy specializing in brand development and communication. With a passion for understanding the needs of clients, my approach is rooted in efficiency and strong relationships for clever design solutions.CREATIVE GROUNDWORKExperience – practical know-how from an outstanding roster of past workConsideration – putting the needs of your budget, brand and consumer firstProcess – proven tactics and planning that bring efficiency and resultsCORE CAPABILITIESBrand Development & Brand Renewal – positioning, logo design, identity guidelines and messaging strategyPrint & Collateral – brochures, sales materials, point of purchase, print advertising, newslettersWeb & Social collateral – campaign integration, messaging execution, promotion strategyMarketing Planning – plan development, promotion strategies, and customer focusADDITIONAL SERVICESImplementation – design production for existing campaigns and initiativesWebsite Design – concept development and web development management through launchEvent Planning & PR – reaching your target audience by broadening outletsPackaging – design concept through production for your product needs

• 

  Brn

  • Cincinnati, OH

  • Creative Director

    • Jan 2020 - Oct 2021
    • Cincinnati, OH

    Brn is a lean, quick-witted, give-a-damn digital marketing agency helping brands meet their goals with a creative approach and emphasis on metrics. My role is to lead my team in strategy, creative, and content development while managing client relationships.

• 

  University of Cincinnati

  • Cincinnati, Ohio

  • Adjunct Professor of Design

    • Feb 2018 - Aug 2018
    • Cincinnati, Ohio

    Taught Typography I and Typography III to first and third year Communication Design students in the renowned college of Design, Architecture, Art and Planning.

• 

  Pep

  • Cincinnati, OH

  • Design Director

    • Oct 2008 - May 2014
    • Cincinnati, OH

    Lead the print and digital design team focused on a diverse client base including The Art of Shaving, P&G eStore, Fifth Third Bank, National Development Council, and Educational Theatre Association. Guide high-level concept work on print and web projects for the creative team, as well as freelance designers, programmers and copywriters. Lead brainstorming sessions, client meetings, draft proposals, creative briefs and project timelines and ensure alignment through execution. Concept annual reports, brochures, direct mail campaigns, retail displays, secondary packaging, event planning and execution, websites, microsites and email marketing campaigns. Initiated the company’s green initiatives, authored several standard operating procedures for the Creative Team, and served on the recruiting committee aiding in the procurement new hires for project management teams. Recognized as “Pep Star” of the Month for outstanding service, September 2009, August 2010. Lead the print and digital design team focused on a diverse client base including The Art of Shaving, P&G eStore, Fifth Third Bank, National Development Council, and Educational Theatre Association. Guide high-level concept work on print and web projects for the creative team, as well as freelance designers, programmers and copywriters. Lead brainstorming sessions, client meetings, draft proposals, creative briefs and project timelines and ensure alignment from all parties through execution. Concept annual reports, brochures, direct mail campaigns, retail displays, secondary packaging, event planning and execution, websites, microsites and email marketing campaigns. Initiated the company’s green initiative, authored several standard operating procedures for the Creative Team, and served on the recruiting committee aiding in the procurement new hires for project management teams. Recognized as “Pep Star” of the Month for outstanding service, September 2009, August 2010.

• 

  AIGA

  • Cincinnati, Ohio Area

  • Sustainability Director, AIGA Cincinnati | the professional association for design

    • Oct 2007 - Mar 2011
    • Cincinnati, Ohio Area

    Established the position of Sustainability Director, developed a business plan and recruited a committee to promote environmental awareness for the chapter. The campaign for sustainability urges the importance of environmental responsibility and the business sensibility of such practices. Planned and executed the first Green Salon on Packaging, drawing the chapter’s first sold out crowd for any program, and launching a successful sustainable design campaign & speaker series for the chapter.

• 

  Cincinnati Children's Hospital Medical Center

  • Cincinnati, Ohio Area

  • Senior Designer

    • Feb 2005 - Oct 2008
    • Cincinnati, Ohio Area

    Served on a three-person design team focused on evolving the Cincinnati Children’s brand through refresh and implementation. Maintained the development of an award-winning identity guidelines system resulting in strong brand consistency for internal and external use. Provided focused design solutions for a variety of communications and audiences to establish valued outcomes for the institution. Coordinated and art directed photo shoots with a variety of subjects and complex technologies in diverse environments accomplishing lasting needs. Served as project manager and creative lead to outside designers and agencies for internal clients and managed onsite freelancers and co-ops.

• 

  hyperQUAKE

  • Cincinnati, Ohio Area

  • Designer

    • Feb 2004 - Feb 2005
    • Cincinnati, Ohio Area

    Member of a two-person print and packaging team within a multi-disciplinary firm. Established fresh approaches from concept to completion for a variety of clients and brands. Prepared client presentations, art directed illustration, photography and food styling. Researched new resources for innovative product delivery.

• 

  Rubbermaid Home Products

  • Wooster, Ohio

  • Designer

    • Oct 2002 - Feb 2004
    • Wooster, Ohio

    Served as a member of a 13-person creative services team to develop primary packaging, point of purchase, and print collateral for the food storage, garden, refuse, agriculture, garage and outdoor storage product lines. Created designsolutions unique to retail buyers resulting in product buy-ins and product line growth. Developed packaging strategy, art directed product photography and illustration, and researched packaging and market trends.

• 

  Provident Bank

  • Customer Service Representative

    • Jul 1998 - Jul 2001

• 

  Design Continuum

  • Greater Boston Area

  • Design Intern

    • 2001 - 2001
    • Greater Boston Area

    Assisted in the development of projects from concept to completion servicing both the marketing and sales teams and outside clients. Involved in the design, development and copy writing of marketing collateral, and presentations.

• 

  Advanced Computer Graphics

  • Cincinnati, Ohio Area

  • Design Intern

    • 2000 - 2001
    • Cincinnati, Ohio Area

    Assisted digital design team with motion and web graphics for client needs. Attended client presentations and revised digital files for translations across many languages and platforms.

• 

  Parham Santana

  • Greater New York City Area

  • Design Intern

    • 2000 - 2000
    • Greater New York City Area

    Assisted designers with packaging and print design projects. Tasks included concepting, production, revisions and extensive research.

• 

  Iams Company

  • Dayton, Ohio Area

  • Designer

    • 1999 - 2000
    • Dayton, Ohio Area

    Assigned to fulfilling requests of the sales field and marketing department during Procter & Gamble acquisition. Designed materials including displays, signage, t-shirts and other print collateral. Managed marketing requests from concept through completion.