Experience

• 

  21vek Finance

  • Minsk, Belarus

  • Product Manager

    • Apr 2022 - Present
    • Minsk, Belarus

• 

  Welltech

  • Product Manager | Product Analyst

    • Mar 2022 - Mar 2022

    Welltech (ex-Amazing Apps) is a mobile app development company in health & fitness category. I successfully passed Product Camp (was better than all the other participants) and joined the team as a Product Analyst / Product Manager.I researched the market, competitors and processed users feedback as part of the design process of developing new product features.Unfortunately, was laid off because of war in Ukraine.

• 

  21vek.by

  • Belarus
  • Retail
  • 500 - 600 Employee

  • Head of PPC | Product Manager

    • Jan 2019 - Mar 2022

    21vek.by - one of the largest (30% market share) e-commerce companies in Belarus. 1,000,000+ products, 300,000+ orders/month. My achievements:- Development (from scratch) of B2B service for the wholesale department (with external dev team). Moved from old-school Excel price list exchange via Skype to modern and effective service with tons of useful (for us and for our clients) features with full integration with our CRM, which saves us hundreds of hours every month and boosted overall effectiveness of each employee. From 0 to hundreds of orders per day and thousands of clients. Department performance boost: +50%- Site search development. Together with our ML team made our site search engine faster (x2), richer (+50% deeper links), more relevant (-20% avg click position), and more effective. Build data-driven decision-making culture in the team.- Other projects development (referral system; gift cards service with employee motivation functionality; products subscription; loyalty points motivation for purchasing special products; website improvement recommendations based on research and competitive analysis; different zero-code improvements via GTM, etc.) and much more concluded non-viable after user research or MVP stage.- PPC-department management (team management, mentorship and training, monitoring and realization of company goals and strategy, user acquisition planning, growth marketing, deep analytics, systematization and processes improvement, experiments, etc.). PPC growth over years: +X00%- 1000+ created and managed campaigns in Targeted Ads (Facebook Ads, MyTarget, VK Ads).- Monitoring and development of other ad placements and services (CPA-networks, retargeting systems, individual ad placements, PPC and analytics automation services, CRO services, etc.).- Power BI and Web Analytics (problem discovery, reports creation and improvement, decision making and problem solving based on gathered data and insights). 40+ Useful and effective reports created

  • Digital Marketer

    • Jun 2017 - Dec 2018

    - 2000+ created and managed campaigns in Google Ads and Yandex Direct- Marketplaces monitoring and development (Onliner, YandexMarket, shop.by, 1K, etc.)- CPA-networks monitoring and development (Admitad, CityAds, ActionPay)- Monitoring and development of other ad placements and services (retargeting systems, individual ad placements, PPC and analytics automation services, etc.).- Power BI and Web Analytics (problem discovery, reports creation and improvement, decision making and problem solving based on gathered data and insights)- 21vek.ru digital marketing control and development

• 

  ISKRABEL

  • Minsk, Belarus

  • Digital Marketing Specialist

    • Sep 2016 - May 2017
    • Minsk, Belarus

    - Monitoring the company's website, filling it with content, tracking placements of the company in the Internet.- Creation and maintaining campaigns in Google Ads and Yandex Direct, analyzing them to improve their efficiency.- Creation and development of email newsletter.- Monitoring and advertising of social media pages.

• 

  21vek.by

  • Minsk, Belarus

  • Digital Marketing Trainee

    • Aug 2016 - Aug 2016
    • Minsk, Belarus

    - Learned how to create Google Ads campaigns more effectively thanks to greater range of functions and capabilities due to detailed analytics in e-commerce.- Started to work with Google Analytics much better due to opportunities that opened in e-commerce.- Understand the way big companies do PPC ads, which was quite interesting anddifferent from my previous experience in GUSAROV digital agency

• 

  ЧУП "Гусаров Групп"​

  • Minsk, Belarus

  • Digital Marketing Trainee

    • Dec 2015 - Feb 2016
    • Minsk, Belarus

    - Learned how to create effective campaigns with high ROMI in Google Ads and Yandex Direct.- Learned the nuances of advertising different types of businesses.- Has mastered the strategic understanding of promoting via online advertising systems.- Understand the way agencies work, pros and cons from the business point of view.