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Bio

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Nikhil Paramjit Sharma is a seasoned sports professional with a strong background in football management, marketing, and coaching. He has worked with various top-tier clubs and organizations, including FIFA/CIES Executive Programme in Sports Management India, Shillong Lajong FC, and NorthEast United FC. Sharma holds multiple certifications from reputable institutions like the Asian Football Confederation (AFC) and FIFA, and has authored a book on Indian football, 'India’s Football Dream'.

Credentials

  • AFC Goalkeeping Certificate Level 1
    The Asian Football Confederation (AFC)
    Sep, 2016
    - Apr, 2026
  • FIFA Youth Coaching Course
    FIFA
    Sep, 2016
    - Apr, 2026
  • AFC 'C' Coaching Certificate
    Asian Football Confederation
    Feb, 2015
    - Apr, 2026
  • Sports and Society
    Coursera
    Mar, 2014
    - Apr, 2026
  • The Global Business of Sports
    Coursera
    Sep, 2013
    - Apr, 2026
  • AIFF 'D' Coaching Certificate Course
    All India Football Federation
    Aug, 2012
    - Apr, 2026

Experience

    • Founder-CEO
      • Apr 2018 - Present
      • New Delhi Area, India

    • Faculty- Sports Communication
      • Apr 2019 - Present

  • SAGE Publishing
    • New Delhi Area, India
    • Author - India's Football Dream
      • Feb 2019 - Present
      • New Delhi Area, India

      'India’s Football Dream' is a modern day guidebook to Indian Football that extensively covers the journey Indian Football has made from inception till the biggest event till FIFA U17 World Cup 2017. The book while talking about inception of the sport and its growth in India is also focussed towards to modern day leagues such as Indian Super League & I-League. Football is the sport that the world plays and it has been a very popular sport in India. With rich and illustrious past in India the sport is now making a very strong come back in India. Young children across India are now taking on to Football. The book aims to take the readers on a fascinating journey of the sport of Football through a diverse India and how the sport captured attention of millions of Indians in various regions.

    • Chief Executive Officer
      • Apr 2016 - Feb 2018

    • Chief Operating Officer
      • Feb 2013 - Mar 2016

    • Director
      • Mar 2014 - Feb 2018

  • Shillong Lajong FC
    • New Delhi Area, India
    • Director
      • Aug 2013 - May 2017
      • New Delhi Area, India

      Held two major responsibilities as Director on the Shillong Lajong board. Lead Marketing & Commercialisation for the club and integral part of the Technical Group. Marketing & CommercialisationMarketing campaigns Social Media Shillong Lajong app – first Football Club in India Lead the AFC Club Licensing effort Lead the Shillong Lajong effort for Guwahati Franchise of Indian Super League Lead the Sponsorship effort & delivery for the clubThe team brought various brands on board - adidas, - United Brewries (McDowells), - Aircel, - GioneeMember of the I-League Marketing Committee (2015/16) Presented Shillong Lajong marketing, sponsorship & match-day attendance plan to AFC marketing committee Sponsorship packaging & sales Match-day activations for the club & partner brand-Adidas jersey – penalty kick challenge Oversaw Shillong Lajong’s holding stake sale in NorthEast United. The proceeds were then strategically invested in buying of land by the club in Shillong for the Shillong Lajong Academy. Technical Part of the Technical evaluation committee responsible for all technical planning & player signings Shillong Lajong had the youngest squad in the ILeague with an average of 20-21 years in each of the ILeague seasons from 2015/16-2016/2017 yet managing high placed finishes Lead player sales & loan deals Contract negotiations & extensions for Coaches & players Part of the team to plan and execute the Goal 14 project

    • Head of Football / Member- Core Team
      • May 2014 - Jan 2015

    • Senior Manager- Marketing
      • Dec 2009 - Jan 2013

      Marketing Manager for 7 of Infomedia18's magazines: Overdrive, Overdrive Hindi, T3, CHIP, AVMAX, Better Interiors and Noise Factory

    • Cluster Head
      • Sep 2008 - Jun 2009

      Incharge of Nasik-Aurangabad

    • Area Manager
      • May 2007 - Sep 2008

    • Associate Business Analyst
      • Dec 2004 - Jun 2005

Education

  • 2005 - 2007
    MICA
    PGPCM, Brand Management
  • 2000 - 2004
    Bharati Vidyapeeth
    Bachelor of Engineering (BE), Production

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