Experience

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  Scancom Ghana Limited (MTN

  • Accra

  • Senior Manager - Sales Operations & Trade Marketing

    • Jun 2008 - Present
    • Accra

    Team lead for 'MTN Sales Operations & Trade Marketing.Responsible for Distribution Policy, Processes & Implementation including the Preparation of Annual Strategic Distributor Operations Guidelines & Annual Key Performance Indicators (KPI's).Accountable for MTN Below-the-line activity aimed at maintaining existing channels & creating new ones. Responsible for communication of Company, Sales Division & Industry Information to Trade Partners.

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  Toyota Ghana Company Limited.

  • Accra

  • Marketing Manager

    • Aug 2005 - May 2008
    • Accra

    Developed & Implemented annual product plans.Responsible for the launch of all New Toyota Models between 2005 & 2008.Segmented the Automotive market for effective consumer campaigns.Instrumental in sales growth in the Mining Sector, MDA's , Financial Institutions & Telcos.Coordinated campaigns for the IMV Series (Hilux & Fortuner) making them star performers in their segments.

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  The Coca Cola Bottling Company of Ghana

  • Accra/Takoradi

  • Sales Manager

    • Mar 2004 - Aug 2005
    • Accra/Takoradi

    Reversed declining sales trend in the Western/Central Regions by focusing on channel segmentationResponsible for Merchandising Standards Compliance, Plan-o-grams in all channels within the territory. Handled 'Special Penetration Projects' into new channels to improve 'direct consumption'. Team lead for over a 100 man Salesforce comprising Key Account Executives, Driver Salesmen, Sales Assistants, Merchandisers & Refrigeration Technicians.

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  Promasidor Ghana Limited.

  • Accra

  • Sales & Marketing Coordinator

    • Feb 2003 - Mar 2004
    • Accra

    Planned & Implemented Marketing Communications & Brand Strategy. Spearheaded Below-the-line forays into the Northern Regions to popularize the Cowbell Brand.Handled the first Referee Sponsorship with the Cowbell Brand). Coordinated campaigns which pioneered and entrenched powdered milk in sachets in the market.Worked with management to recruit Northern Sales Manager & set up Northern Sector Sales Office in Kumasi.

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  Ghana Breweries Limited

  • Gt. Accra

  • Field Sales Manager

    • May 1997 - Feb 2002
    • Gt. Accra

    Nurtured a Distributor to win Best Distributor Award & repeat the feat the following year.Trained all new Customer Service/Sales Officers before their posting to various territories.Recommended a 'bottle loan scheme' which tripled Sales in the Eastern Region within 12 months.Spearheaded the promotion of the Gulder Brand in 'niche markets' as an acheiver's drink to reverse the fortunes of the brand.Injected 20, 000 bottles of Amstel Malt into trade to make it more competitive.