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Bio

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Nigar Aghayeva is a seasoned marketing professional with expertise in brand management, digital marketing, and market research. She has worked with prominent companies in Azerbaijan, including Gazelli Group, Azersun Holding, and The International Bank of Azerbaijan. Nigar holds a Master's degree in International Marketing from Newcastle University and has certifications in Google Ads Search and IELTS.

Credentials

  • Google Ads Search Certification
    Google
    Feb, 2020
    - Apr, 2026
  • IELTS
    British Council
    May, 2017
    - Apr, 2026

Experience

  • Gazelli Group
    • Baku, Azerbaijan
    • Brand Manager
      • Oct 2022 - Present
      • Baku, Azerbaijan

      - Driving sales and developing brand awareness strategies to ensure the success of the first skincare brand of Azerbaijan Aroma Collection, PL cosmetic products By Rukha, and local baby care brand Balam- Led the production and launch of PL skin care products for Essenso LLC and baby care products for Barbarisso LLC - Organized and implemented of various marketing activities at Adore and Sabina perfumery & cosmetics (“Love Bridge by Gazelli”, “Share Happiness on Nowruz”, “Wonders of Christmas Tree” resulting sales increase of 150%, 130%, and 160% respectively in contrast to the previous year).

    • Azerbaijan
    • Food Production
    • 700 & Above Employee
    • Marketing Specialist
      • Jan 2022 - Oct 2022

      - Creating a marketing plan and managing the digital presence of brands and promotional activities for Beverage products - Implementing qualitative and quantitative market research for existing and potential/planned products (BHT and Conjoint analysis for Bizim Tarla compote products, customer analysis for the new products)- Collaborating closely with the Export team, promoting our offerings in international markets, facilitating growth and expansion opportunities for the brands- Preparing and presenting monthly Portfolio Report of 3 Beverage brands- Conducted a successful 360 marketing plan for a brand new commercial for Bizim Tarla

    • Junior Brand Manager
      • Jun 2020 - Jan 2022

      - Organized marketing events, promotional activities, and supervised social media accounts for Bizim Tarla and Saville brands- Launched a brand new website for overseas clients of Saville pomegranate juice products

    • Intern
      • Jul 2016 - Aug 2016

    • Intern
      • Jun 2015 - Jul 2015

Education

  • 2018 - 2019
    Newcastle University
    Master's degree, International Marketing
  • 2012 - 2017
    Baku Engineering University
    Bachelor's degree, Economics

Suggested Services

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Industry Focus. “Personal Care Product Manufacturing”

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