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Nidhi Kavle profile image

Nidhi Kavle

Beauty Editor at the Good Glamm Group at POPxo | Good Glamm Group
Intro Book
Marketing professional with 10+ years of experience in media planning, public relations, and digital marketing.
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Location
Mumbai, Maharashtra, India, IN
Languages
  • English -
  • Hindi -
  • Marathi -
Skills
  • Media Planning
  • Public Relations
  • Digital Marketing
  • Media Buying
  • Marketing Communications
  • Show all
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Bio

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Nidhi Kavle is a seasoned marketing professional with 10+ years of experience in media planning, public relations, digital marketing, and business development. She has held senior roles at POPxo, HDFC Bank, and Milestone Brandcom, overseeing social media strategy, content creation, and client acquisition. With a strong educational background in advertising and public relations, Nidhi has developed a unique blend of creative and analytical skills, making her an asset to any marketing team.

Experience

  • POPxo | Good Glamm Group
    • India
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Beauty Editor at the Good Glamm Group
      • Aug 2017 - Present

      As Beauty Editor at India’s largest digital community for women, POPxo.com, I drive the creation of accessible and impactful beauty content. At the Good Glamm Group, I also oversee social media strategy.Key Responsibilities:• Spearhead beauty content strategy across POPxo.com and Instagram: @popxobeauty, @myglamm, @poutbykaranjohar, @stbotanica, and @popxoshop.• Develop and execute social media strategies aligned with current digital trends.• Collaborate with design to craft compelling visual and interactive social content.• Partner with product development for ideation and testing of new beauty products.• Ensure seamless integration with marketing to enhance brand visibility and drive campaign success.

    • Senior Beauty Writer
      • Aug 2017 - Jun 2024

    • Assistant Editor
      • Aug 2017 - Jun 2024

  • HDFC Bank
    • Mumbai Area, India
    • Deputy Manager - Equities & Private Banking
      • Oct 2015 - Nov 2016
      • Mumbai Area, India

      Business development & client acquisitions for the private wealth arm of HDFC Bank

  • Milestone Brandcom
    • Mumbai Area, India
    • Group Account Manager
      • May 2011 - Aug 2015
      • Mumbai Area, India

      I started off with a role in Business Development & Client Servicing at Milestone Brandcom. Skoda was one of my top client acquisitions for the agency. I moved on to handling all communications - internal & external. I also started & maintained the company's social media accounts & worked towards creating a stellar image of the brand online & offline. I worked on copywriting, conceptualizing & creating content for advertising awards like Goafest & Cannes.

Education

  • 2010 - 2010
    Welingkar Institute of Management
    Diploma, Advertising and Public Relations
  • 2009 - 2011
    University of Mumbai
    M.Com, Management
  • 2006 - 2009
    Mithibai College
    Bachelor of Commerce (B.Com.)

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Industry Focus. “Technology, Information and Internet”

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