Experience

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  Zenitas Healthcare

  • Adelaide, South Australia, Australia

  • Digital Marketing Manager

    • Feb 2023 - Present
    • Adelaide, South Australia, Australia

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  Blue Knot Foundation

  • Digital Marketing Specialist

    • Sep 2022 - Feb 2023

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  Uniting Communities

  • Adelaide, South Australia, Australia

  • Marketing and Digital Advisor

    • Nov 2021 - Sep 2022
    • Adelaide, South Australia, Australia

     Contribute to the development and delivery of the Marketing Strategic Plan and the online and digital marketing strategy Design and implement campaigns using strategies and channels relevant to the target audience and service or business objectives Provide effective advice and support across the organisation to drive solutions and build brand equity utilising best practice principles Drive the effective delivery of paid and organic digital marketing activity across a range of channels, working with key internal stakeholders and external agency partners Drive growth and engagement in social media platforms through effective content and audience management, working with the support of the broader brand and communications team Monitor, analyse, optimise and report on all digital platforms, including website SEO tracking, to drive continuous improvement Work with third-party agencies in the development and execution of campaigns, including advertising, graphic design and visual assets Support the development of systems and processes to improve team effectiveness and enhance customer service

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  UnitingSA

  • Australia
  • Non-profit Organization Management
  • 200 - 300 Employee

  • Senior Customer Experience Consultant

    • Oct 2019 - Nov 2021

    Key responsibilities Review and asses current market segments to facilitate consumer engagement Undertake targeted marketing campaigns and business development activities Develop, implement and review the corporate internal and external engagement strategies  Assist teams in various service areas to implement and facilitate customer engagement and business development activities Deliver marketing and community engagement projects that reach a wide range of stakeholders Develop and maintain effective relationships with key stakeholders including government and non-government agencies, the private sector, community organisations and key advocacy groups Advocate for and support change management activities as needed  Manage, monitor and report on areas of responsibility to support consumer engagement best practice within service areas  Provide advice and leadership around events management to teams across the organisation and evaluate the quality and outcomes of these events Establishment of an advocacy plan for the defined advocacy focus areas Remain abreast of social and political trends in order to assist with advocacy strategies Key Achievements Introduction of client journey mapping to identify and implement meaningful service improvements and initiate positive change projects Development of a new, organisation wide customer feedback and survey process to establish consistency, reporting and support best practice customer experience  Implementation of UnitingSA’s first advocacy plan  Establishment of UnitingSA’s Community Engagement Framework to clearly define the spectrum of customer engagement and its impact on business decisions from project- to organisation level

  • Marketing Coordinator

    • Mar 2019 - Oct 2019

    Key responsibilities Assist in the development of a marketing plan for the organisation  Provide direct support across the organisation on the implementation of specific projects relating to the marketing plan  Research organisational marketing priorities and benchmark against external competitors  Identify market pulse/trends and monthly reports  Manage of brand platform to ensure consistency across the organisation  Advertisement generation and placement for radio, social media, print media using various software including WordPress, Canva, Adobe Premier Pro amongst others Copy writing adverts, brochures, speeches, letters and articles  Provide concepts supported with graphic design on various projects across multimedia Drive and support stakeholder engagement strategy for the organisation  Develop and coordinate quarterly key messaging for communication to stakeholders Coordinate media releases and coverage  Support managers in the preparation for radio and public speaking events  Identify current fundraising streams and collaborative partnership opportunities  Assist in the development of a fundraising strategy to ensure a consistent approach to fundraising events or activities Assist with event planning and management of large public and smaller scale event  Social media content creation and correspondence Key Achievements Implementation of a quarterly aged care marketing presentation, including quantitative reports generated through Google Analytics, Facebook Insights and other tracking tools on a range of marketing tactics  Planning and conducting a range of centenary events, including a large-scale public community event attended by over 1000 people

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  Johnston Grocke

  • Adelaide, Australia

  • Marketing and Communications Coordinator

    • Aug 2017 - Dec 2018
    • Adelaide, Australia

     Develop and implement the strategic annual marketing and communications plan including digital and direct marketing Directly contribute to increased quality service delivery and greater revenue across all financial and property services of the firm Collaborate with different teams to establish targeted, multi touchpoint campaigns that cross-sell existing clients Develop data driven campaign concepts, including timeline development, digital marketing activation and goal setting for monitoring and reporting purposes  Monitor, analyse and report on the overall effectiveness of the marketing activities with relevant information from Mailchimp, Google Analytics and Facebook Insights and associated initiatives across channels and in line with the marketing budget Build and maintain strong relationships with the executive team, cross-divisional team members, marketing agencies, business partners and clients  Website development through CMS, including visuals, content, functionalities and pathway in co-operation with marketing agencies Write and edit copy for digital and print media including briefs, blog articles, scripts, presentations, promotional materials and internal announcements Coordinate the development and delivery of personalised EDM’s to a database of over 3000 clients  Conceptualise and delivered business events through Eventbrite in support  Manage the firm-wide Implementation of Slack as an internal communications tool Help the business to transform its service offering to meet changing client needs within the financial sector of South Australia, including increasing client retention and lifetime value  Develop and present a marketing plan for 2020, including key strategies and objectives that translate into quarterly marketing activities  Identify and implement a new opportunity for Johnston Grocke by introducing Internships in cooperation with the University of South Australia and the University of Adelaide

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  Multicultural Youth of South Australia

  • Adelaide, Australia

  • Marketing Officer

    • Jun 2016 - Aug 2017
    • Adelaide, Australia

    Key responsibilities  Maintain the company website and social media platforms using CMS and WordPress  Promote and facilitate MYSA’s group workshops, programs and engagement with youth communities through weekly e-newsletters, flyers and daily updates on MYSA’s Facebook page Collaborate with TAFE SA and organise international student pick-ups and welcome packages Manage MYSA’s pool of volunteers and related activities and programs  Establish a relationship with the University of South Australia for and an ongoing partnership for the mentor program Advise and support MYSA’s CEO with the establishment of a social enterprise, including development of a marketing mix and a risk management plan  Undertake project work including market research, data analysis, competition and benchmark opportunities, consultation and presentation of ideas and recommendations  Coordinate the branding and positioning of the social enterprise and its content creation in cooperation with marketing agencies Implement financial systems including goals, budgets, pricing and invoicing for the social enterprise Establish key communication procedures from processing customer enquiries to delivering desired services and evaluating the outcome for continuous improvement  Plan and coordinate events and expos to test the market within different target groups in Adelaide  Raise awareness about the social enterprises concept through private functions, WOMADelaide, Fork on the Road, including management of event logistics, staff rosters, WHS, stock tracking and negotiating with external suppliers  Ensure all staff complies with WHS requirements as the acting WHS officerKey Achievements  Work closely with the CEO and utilise marketing expertise to develop and launch a social enterprise specialising in event-planning to stabilise MYSA’s income during significant structural changes in the sector

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  Amway

  • Krakau und Umgebung, Polen

  • Marketing Communications Coordinator

    • Jul 2015 - Apr 2016
    • Krakau und Umgebung, Polen

    Key responsibilities Implement and coordinate European Marketing Communications and Product Portfolio strategies for the trilingual Swiss market online as well as in print Manage centrally and locally driven new product launches and promotions on www.Amway.ch, using various Admin software, basic HTML knowledge and CMS  developed seasonal product campaigns to stabilise sales during periods of stagnation Write and edit copy for marketing materials on- and offline, coordinating social media in a commercial environment  Proofread product catalogues, calculate Swiss prices for new products and promotions Build and maintain strong stakeholder relationships while being the key contact for the General Manager, Key Account Managers, Sales Back Office employees and Customer Service  Support local initiatives by facilitating event organisation and execution with Swiss affiliates including logistical arrangements as well as providing creative input for targeted event planning  Act as a product marketeer and provide support in direct contact with Amway distributors Answering various customer queries concerning beauty, home ware and nutrition products through a software in a timely manner to ensure high customer satisfaction Key Achievements Successful completion of the yellow belt lean six sigma course, resulting in the creation of one organigram to improve the efficiency of locating information within a database Upskill in professional presentations training and presentation of the launch and promotion plan for 2016 to Swiss market leaders in Lucerne

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  L'Oréal

  • Düsseldorf, Germany

  • Product Marketing Assistant for innéov

    • Mar 2014 - Aug 2014
    • Düsseldorf, Germany

     Supported product marketing of innéov’s dietary supplements range for the pharmacy market in Germany through sales promotion management for the Point of Sales (POS) and website and Facebook page maintenance Responsibility for a series of differently targeted outbound marketing activities for different product lines simultaneously: coordinated and implemented POS strategies by creating briefings and orders to the purchasing department for material needs and briefing marketing agencies for design and layout purposes; ensured timely delivery of signage and merchandise materials in German-wide pharmacies  Reported on POS campaigns through preparation of monthly and weekly sales figures of five product with different budgets for evaluation and presentation purposes and visually compared the success to competitor sales data Implemented market data and main competitor activities as a benchmarking analysis into the report and gave recommendation for activity plans Assisted in the creation of television and radio adverts and adapted promotional items in cooperation with external marketing agencies Wrote copy and proofed product information, newsletters and social media posts; ensuring legal alignment, especially wording of consumer benefits  Liaised with local media and national colleagues on local campaigns and events Crafted the positioning for innéov products and developed innovative and seasonally changing in store marketing activities and promotions that drive the demand Effectively led and managed competing demands, delivering high quality results on tight deadlines while working on various product projects simultaneously in a fast-paced work environment

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  Tourismus Marketing GmbH Baden-Württemberg - State Tourist Board SouthWest Germany

  • Stuttgart, Germany

  • Intern for Marketing: Europe and Overseas

    • Sep 2013 - Feb 2014
    • Stuttgart, Germany

     Assisted the overseas and European marketing of the Federal State of Baden-Wuerttemberg in cooperation with regional organisations and industry partners Understood and promoted the state of South West Germany as a tourism destination to co-create and optimise online and offline campaigns and hospitality promotions for overseas marketing purposes in cooperation with the Deutsche Bahn (German Railway), the German the National Tourism Board and local business partners, including luxury hotels, restaurants, spa resorts and cities Fostered strong relationships with business partners, members, sponsors and brand ambassadors Met the preparatory measures for trade shows and press conferences abroad and actively participated of and at the CMT (holiday exhibition)and ITB (travel trade show) Organised and attended tourism events, conferences, workshops, seminars and exhibitions Communicated a range of information on itineraries, destinations and culture through website, merchandise and print media  Liaised with hotels, coach companies, restaurants and other clients for seasonal promotions and offers to attract tourists to visit South West Germany Successfully planned and conducted a five-day study tour as a tour guide for American Tour Operators in cooperation with regional organisations and industry partners throughout Southwest Germany Implemented a Corporate Identity Guide to facilitate internal processes and ensure consistent, professional branding across all marketing collateral