Experience

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  American Marketing Association (AMA), Toronto

  • Board Member - VP Business Development

    • May 2024 - Present

    Responsible for spearheading business development initiatives focusing on setting and achieving key performance indicators (KPIs) for member engagement and sponsorship acquisition. Collaborate with board members to strategize and implement growth plans, fostering strong partnerships with local businesses and marketing professionals. This role also includes recruiting, mentoring, and leading the business development team to drive organizational success.

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  Borealis Creative

  • Toronto, Ontario, Canada

  • Group Account Director

    • Feb 2021 - Apr 2024
    • Toronto, Ontario, Canada

    Borealis Creative is a full-service advertising agency that offers a comprehensive suite of services ranging from strategic planning and creative design to digital marketing and media buying. In my role as Group Account Director, I manage accounts for Humber College, Panasonic, Plan Group Construction, Kinross Gold, National Trust, and Manulife Real Estate (Manulife Centre in Toronto & Manulife Place in Edmonton).

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  Connected Impact

  • Partner

    • Dec 2015 - Jul 2021

    Connected Impact connects your brand, business objectives and stakeholder expectations to ensure a memorable event that delivers the results you need.

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  UGO Impact

  • Co-Founder, Impact Consultant

    • Mar 2017 - Jun 2021

    UGO Impact facilitates group experiences for individuals and custom programs for businesses, families, & community organizations. UGO Impact's transformative three-month programs include a one or two-week volunteer experience abroad.

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  Learn2 - The learning you need to inspire results.

  • Business Design Specialist

    • Nov 2015 - Jan 2018

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  Habitat for Humanity Canada

  • Sr. Manager, National Corporate Partnerships

    • Jan 2010 - Jan 2015

    Responsible for fund development, stewardship and brand management in partnership with HFHC’s most prominent national corporate partners. Personal target of $11.5M in Cash and GIK donations. Partners include but are not limited to: The Home Depot Canada Foundation, Proctor & Gamble, Enbridge, The Source, The Brick, CMHC (Canadian Mortgage & Housing of Canada), RBC, Gordon Food Service, Scotiabank, BMO, Manulife Financial, PriceWaterHouseCooper.Promoted to oversee 50% of revenue for the corporate team. Developed the portfolio from an original base of $600K and raised $42M in both GIK and Cash over the four plus years while at Habitat.

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  The Firefly Foundation

  • Program Director

    • Jun 2006 - Jan 2010

    The Firefly Foundation is a registered charity that launched in 2007 dedicated to finding a cure for Alzheimer's and promoting overall brain health to a younger generation. As the sole employee, responsibilities included overseeing the launch of the charity and the ongoing development and day-to-day management of the Firefly Foundation.

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  zig Ideas (now CP+B Canada - Crispin Porter & Bogusky)

  • Strategic Planner

    • Aug 2004 - Jul 2006

    Thrived in fast paced, and competitive environment as part of ZiGs new business team, winning the Molson Canadian, and Virgin Mobile accounts. Provided strategic direction to clients, guided creative teams during development and led client presentations for various multi-media campaigns. Clients included: Virgin Mobile, Molson Canadian, New York Fries, Harlequin, and Look Good Feel Better.

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  zig Ideas (now CP+B Canada - Crispin Porter & Bogusky)

  • Sr. Team Leader

    • Aug 2000 - Jul 2003

    Led cross-functional teams responsible for account management, strategic planning, creative development, budget controls and critical timing. Clients included: Dare Foods, Beck Beer, Lavalife and Sleeman Breweries.

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  DDB

  • Account Executive

    • 2000 - 2000

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  Young & Rubicam

  • Account Executive

    • 1996 - 2000