Experience

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  PS of Sweden AB

  • United States

  • US Marketing Manager

    • Nov 2023 - Present
    • United States

    PS of Sweden offers premium equestrian apparel & equipment made with exclusive materials and innovative designs. Our strong dedication to crafting high-quality equipment led us to introduce our first anatomical bridles in 2013. Since then, we have developed over 30 revolutionary models that have proven to offer the horse ultimate comfort.

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  Ridely

  • United States

  • US Country Manager

    • Oct 2020 - Present
    • United States

    With Ridely, equestrians can plan and log riding activities and get an overview of you and your horse's training. Get inspired by hundreds of training videos with top international riders and keep track of your training with Ridely's revolutionary journal and calendar. Riders can set goals, track milestones and evaluate progress, and even track your ride!Download Ridely for free on AppStore or Google Play!

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  North River Equestrian LLC

  • Massachusetts

  • Owner

    • Jan 2013 - Present
    • Massachusetts

    North River Equestrian LLC specializes in a variety of equestrian-related businesses and consulting. We secured the headliners for the 2018 New England Dressage Association (NEDA) Fall Symposium featuring triple Olympic gold medalist Charlotte Dujardin CBE and the 2017 NEDA Fall Symposium with Olympic Gold and Silver medalist Carl Hester MBE of Great Britain! We are also the exclusive agent for the supremely talented artist Lisa Marie Bishop, whose Equestrian and abstract works grace the walls of discerning art collectors worldwide!

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  Classic Communications

  • Head Writer

    • 2013 - 2020

    My experience as both a journalist and competitor in the global equestrian world brings avariety of skills to Classic. I regularly work on public relations, marketing campaigns, social media strategies, press releases, feature articles, as well as project and event management. Clients have included the 2020 and 2015 FEI World Cup Finals in Las Vegas; 2017 FEI World Cup Finals in Omaha; Kentucky Three-Day Event; Hampton Classic Horse Show; Lake Placid Horse Shows; Split Rock Jumping Tour; Great Meadow International; Jersey Fresh International; EquiFit; UltrOZ; Boston Bruins Foundation; Clean Water Action; AltWheels; and many more.

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  Elite Equine Imports, Inc.

  • Business Manager, Horse Trainer, Coach, Equine Sales

    • 2010 - 2012

    Managing sales and the business, staff, importing of horses from Europe, training the horses and coaching sponsored riders.

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  Equestrian Times/ HorseNews.com

  • Business Owner

    • Dec 1995 - Nov 2010

    The very FIRST online digital international equestrian news service focusing on the Olympic disciplines of Dressage, Eventing, and Show Jumping. We created the first virtual course walk, as well as video and audio interviews from the world's most elite competitions.

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  Charmed Equestrian

  • Sales Representative

    • Sep 2007 - Jan 2010

    Owner/creator of equestrian rider products for the US market. Wholesale, retail, B2C Sales via E-commerce and onsite sales.