Experience

• 

  Reliant Medical Group

  • United States
  • Hospitals and Health Care
  • 700 & Above Employee

  • Director, Marketing Communications

    • Apr 2021 - Present

  • Senior Marketing Manager

    • Sep 2016 - Apr 2021

    Develop, execute and oversee comprehensive, multi-tactic communication plans to support organizational and departmental initiatives. Lead marketing team in day-to-day functions including advertising, media buying, digital and web projects, public relations, event planning, collateral development, direct mail, etc.Participate in the development and articulation of brand positioning and creative strategies.Oversee digital and social strategies, ensuring content is dynamic, fresh and aligns with organizational initiatives.Acts as a brand ambassador and subject matter expert, ensuring brand guidelines are carried throughout the organization. Integrate latest innovations and best practices in the Marketing/Communications field to improve and freshen campaign effectiveness. Co- manage external agency on advertising/PR organizational brand efforts.Supervise a staff of four: Art Director, Writer/Researcher and two Web/Marketing Specialists. Responsible for performance evaluations and making recommendations on promotions, salary changes, discipline, and other similar actions.

  • Manager, Marketing Operations

    • Jun 2011 - Aug 2016

    Responsible for the day-to-day operational oversight of marketing support to a large multi-specialty medical group practice. Marketing functions include branding, advertising, PR, web/digital initiatives, collateral development, photo/video production, event management, corporate communications and special projects.

• 

  Trends & Traditions Events

  • Wedding/Special Event Planner

    • Oct 2008 - 2012

    Full service and day of wedding planning.*Part time position.

• 

  Fallon Clinic

  • Worcester, MA

  • Marketing Project Manager

    • Feb 2010 - May 2011
    • Worcester, MA

• 

  Exsel Advertising Inc.

  • Spencer, MA

  • Account Executive

    • Oct 2008 - Feb 2010
    • Spencer, MA

    Collaborated with clients to strategize, develop and implement marketing and advertising plans in both B2B and B2C arenas. Diverse client roster included legal, utility, manufacturing and retail companies.

• 

  Papa Gino's Inc.

  • Dedham, MA

  • Field Marketing Specialist

    • Jun 2003 - Oct 2008
    • Dedham, MA

    Developed and managed marketing strategies to enhance sales performance and drive traffic in individual or groups of restaurants via direct mailings, restaurant specials, local advertising, etc. Responsible for ensuring company-wide marketing strategies were implemented correctly on the local level for 160 restaurants throughout New England. Coordinated all Grand Opening events and assisted in new product rollouts.