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Bio

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Nicole Bedard is a seasoned marketing expert with 19 years of experience in demand generation, sales enablement, and go-to-market strategy. She has a strong background in consulting, business and technical writing, and marketing, with expertise in multi-channel marketing, public relations, and lead generation. Her extensive experience includes managing global named account and vertical marketing programs, developing and managing integrated public relations, analyst relations, and corporate communications programs, and creating high-impact, strategic content and programs for Fortune 500 global companies, SMBs, emerging leaders, and start-ups.

Experience

  • Bedard Communications
    • Greater Boston Area
    • Founder and Principle
      • 2005 - Present
      • Greater Boston Area

      I consult with Fortune 500 global companies, SMBs, emerging leaders and start-ups to create high-impact, strategic content and programs that deliver marketing success. My superpower is bridging the gap between technology and business, taking complex ideas and transforming them into clear, impactf...

  • Courion Corporation
    • Westborough, MA
    • Marketing Communications
      • 2004 - 2005
      • Westborough, MA

      Developed and managed an integrated public relations, analyst relations and corporate communications program. Daily responsibilities included managing positioning, messaging and content development for public relations, media relations, analyst relations, speakers' bureau, industry awards, c...

    • Marketing Communications
      • 2001 - 2004
      • Bedford, MA

      Developed and managed global named account and vertical marketing programs. Responsibilities included: project management, message development, collateral creation, customer marketing, internal and external communications, industry research, web content, pipeline analysis and budget management. S...

  • NetGenesis
    • Cambridge, MA
    • Marketing Communications
      • 2000 - 2001
      • Cambridge, MA

      Managed all aspects of an integrated global public relations program, including press and analyst outreach, Speakers Bureau, and participation in major events such as launch parties, partner conferences and trade shows. Significant accomplishments include: • Coverage in major industry and busines...

  • Elron Software
    • Burlington, MA
    • Public Relations
      • 1997 - 2000
      • Burlington, MA

      • Established press contacts and secured coverage in major industry and business media outlet. Placements included front page coverage in the Wall Street Journal, feature placement in The New York Times, coverage on CBS Nightly News, FOX News, MSNBC Market Watch, CNN, local ABC, CBS and NBC netwo...

  • Boston College
    • Chestnut Hill, MA
    • Professor Of English
      • 1997 - 1998
      • Chestnut Hill, MA

      Designed and managed all aspects of First-Year Writing Seminars • Organized and taught fifteen-student courses on the writing process, the relationship between audience and writing, and innovative ways of doing research • Created 16 week syllabi and determined course materials ...

    • English Program Coordinator and Instructor
      • Aug 1995 - Aug 1996
      • Kyoto, Japan

      Collaborated with Japanese school administrators and English teachers to design, promote and implement foreign language programs. • Worked local Boards of Education and schools to develop and deploy English language programs • Conducted training classes for Japanese English teachers on c...

Education

  • 1996 - 1999
    Boston College
  • 1991 - 1995
    Santa Clara University
  • 1994 - 1994
    Loyola University Chicago

Suggested Services

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Industry Focus. “Marketing and Advertising.”

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