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Nicole Ausherman is a seasoned graphic designer with 19+ years of experience in creating visually stunning marketing materials, including brochures, logos, and websites. She has worked with various clients across multiple industries, utilizing her skills in Adobe Creative Suite and other design software. Ausherman holds a B.A. in Graphic Design and Art History from McDaniel College and has a strong background in photography and illustration.

Experience

    • Digital Information Specialist
      • Sep 2015 - Present

      Engage existing online communities and build new onesIdentify and share manufacturing trends and newsEducate the public about MEP and its nationwide system of centers’ activities, initiatives, successes and strategies to its manufacturing client base, partners and stakeholders through a variety of communication vehiclesPropose and implement a social media strategy and various social media campaigns Use organizational communication tools including Microsoft SharePoint, websites, social media, and manage the Manufacturing Innovation blogProvide website technical support using Drupal and monitor the success of various communication tools using analyticsMonitor trends in multi-media, communication tools and applicationsEducate new users in the MEP system of centers on internal and external websites as well as social media platforms and how they can contribute to each

    • Co-founder & President
      • Sep 2012 - Present

      Development of organizational branding through a logo, brochures, identity package, posters and other marketing piecesAnalysis of social media activity to measure return on investment and determine effectiveness of online presence Raise social and community awareness on the foundation’s goals, mission, vision and events

    • Owner
      • Jan 2005 - Present

      Conceptualize, design and oversee production of marketing and advertising materials for clients including but not limited to brochures, ads, flyers, media kits, logos and posters on a MAC platformPrioritize and manage multiple projects by being detail-oriented and working cohesively with clients and vendorsDevelop marketing campaigns that are industry specific and are cohesive with the companies’ corporate identity; Organize the production and mailing of all pieces Utilize excellent people skills to interact with clienteleDesign HTML pages, web banners and websites utilizing current web development softwareReview PDF proofs, match prints and bluelines before final client job productionBuild long standing professional relationships with clients and vendors by meeting deadlines, efficient file preparation and the ability to communicate ideas and concepts clearlyCreate vector graphics and images based on concepts provided by client; Select proper placement in booklets, articles or advertisements Develop invitations and industry-related announcements for events, promotions and corporate functions Contact publications to obtain ad dimensions/specifications; Compile and edit ad copy; Research and select stock/original photographyLayout newsletters and other publications utilizing text provided by client; Format and style all copy; Insert graphics as necessary to enhance overall appearanceProvide clients with a competitive cost comparison for job completionProvide photography for corporate advertisements relating to services offered or the sale of a specific product for use in print and web mediaCreate commissioned portraits, landscapes and horse industry scenes in an array of mediaPhotograph elements of major cities, animals, nature, people and landscapes; Utilize multiple Nikon digital cameras with various lenses for commercial, stock and personal useDevelop and hand paint murals and faux finishes featured inside the home or business

    • Graphic Designer
      • Aug 2003 - Jan 2005

      Utilize in-house resources as well as outside vendors to produce brochures, booklets, flyers, ads, logos, slide presentations, cards and transparencies for multiple government affiliated clients on a PC platformObtain three competitive bids for all jobs outsourced; Present estimates to the client for review and final selection; Package job accordingly and forward to selected vendor for final job production; Review bluelines and relay all customer comments/edits to the printerTake digital photography for special events as well as staff photos; Photos are utilized in many formats such as employee badges, display in the client’s office, websites and handbooksWith Adobe Premiere perform multiple tasks related to video clips such as: Still captures for use in print media, proposals and websites; Modify content by reducing length of footage or extracting sections to satisfy client’s requirements; Add sound files to further enhance the final video selectionColorize greeting cards and illustrationsUtilize a HP Scanjet 5550c flatbed scanner for all in-house scanning of documents and photos; Scans are retouched and saved in various formats such as JPEG, TIFF or PDF depending on the client’s needsCreate duplicate or original CDs with the dual CD burner and Prassi Primo software; Produce high quantities with this equipment; Final CDs are fitted with labels created in-house for a professional look

    • Graphic Designer
      • May 1999 - Aug 2003

      Work closely with printers and fellow designers in the creation and production of projects in several areas of print and web design including:Identity packages which entail conceptualizing a logo that is used in the development of letterhead, business cards, and envelopesConvention materials such as brochures, flyers, postcards, ads, programs and directories with the purpose of increasing member attendance and awarenessDesign and layout of quarterly association magazineExhibit signage as well as posters, display booths and Powerpoint slidesCreate and update websites using Adobe Photoshop; Upon approval prepare and package files for web hosting companyResponsible for requesting bids from several printers in order for the client to make an accurate and well informed decision for the final production of their jobReview bluelines and match prints before job is completed by printerRecreate, design and pre-flight artwork for use in screenprinting, embroidery and the production of promotional items; Output approved artwork to vellum or email to several vendors used on a regular basisUtilize a Microtek flatbed scanner for all in-house scanning; Outsource images to service bureau as well

    • Graphic Designer
      • Nov 1998 - May 1999

      Utilize both Macintosh and PC platformsDevelop postcards, flyers, business cards and logosUpload speaker biographies, photos and advertisements to the companies websiteMonitor back-up tapes for the radio show that was one of three departments within the company; Edit and compile tapes for media useAssist freelance designer with magazine production by organizing all incoming articles, ads and images

Education

  • 1995 - 1997
    McDaniel College
    B.A., Graphic Design & Art History

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Graphic Design”

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