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Bio

Digital Manager with experience leading digital marketing initiatives, content strategy, and performance optimization across multiple platforms. Skilled in managing campaigns, coordinating cross-functional teams, and using data to drive growth, engagement, and measurable results.

Experience

    • Marketing Ops Specialist
      • 2024 - Present

      Managed HubSpot and Marketo within the Demand Generation team, driving automation, lead management, and campaign execution. Streamlined end-to-end lead processes to improve campaign performance, enhance targeting accuracy, and enable scalable Growth Marketing initiatives.

    • Regional Hub Manager - Latam and Canada
      • Mar 2022 - Dec 2023

      Lead strategic and performance initiatives to standardize marketing operations, provide regional guidance, and drive growth across LATAM, Central America, the Caribbean, and Canada for Philip Morris International (PMI).

    • Marketing Manager & Specialist
      • Jul 2021 - Mar 2022

      Build and manage high-impact partnerships with agencies and vendors to strengthen campaign execution, accelerate delivery, and maximize marketing ROI.

    • Marketing Manager & Specialist
      • Jun 2019 - Jul 2021

      Drove affiliate channel growth for Palace Resorts by developing and executing digital marketing strategies across the US, Canada, and Europe. Partnered with publishers to optimize performance, expand reach, and maximize revenue impact.

Education

  • 2003 - 2008
    Universidad de Medellin-Colombia
    Communication and Corporate Relations

Services

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References

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