Bio
Experience
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Marketing Ops Specialist
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2024 - Present
Managed HubSpot and Marketo within the Demand Generation team, driving automation, lead management, and campaign execution. Streamlined end-to-end lead processes to improve campaign performance, enhance targeting accuracy, and enable scalable Growth Marketing initiatives.
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Regional Hub Manager - Latam and Canada
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Mar 2022 - Dec 2023
Lead strategic and performance initiatives to standardize marketing operations, provide regional guidance, and drive growth across LATAM, Central America, the Caribbean, and Canada for Philip Morris International (PMI).
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Marketing Manager & Specialist
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Jul 2021 - Mar 2022
Build and manage high-impact partnerships with agencies and vendors to strengthen campaign execution, accelerate delivery, and maximize marketing ROI.
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Marketing Manager & Specialist
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Jun 2019 - Jul 2021
Drove affiliate channel growth for Palace Resorts by developing and executing digital marketing strategies across the US, Canada, and Europe. Partnered with publishers to optimize performance, expand reach, and maximize revenue impact.
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Education
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2003 - 2008Universidad de Medellin-Colombia
Communication and Corporate Relations
Services
Industry Focus. Add an industry
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References
Community