Bio
Experience
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Hilton Grand Vacations
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Honolulu, Hawaii, United States
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Senior Director Of Marketing - Hawaii
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Jan 2022 - Present
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Honolulu, Hawaii, United States
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Diamond Resorts™
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Hawaii, United States
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Vice President of Marketing - Hawaii
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Oct 2020 - Jan 2022
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Hawaii, United States
Leading US and Japanese marketing strategies and teams across Oahu, Maui, Kauai and Hawaii. Key focus is to delivery extraordinary experiences to every Diamond Resorts through our Events of a Lifetime®, celebrity ambassador events, concerts, culinary or comedy series. Responsible to help grow vacation ownership profitability for the Hawaii business unit through efficient growth in sales, tours and VPG. Overview of Diamond ResortsDiamond Resorts is a global leader in the hospitality industry and the largest, independent-branded vacation ownership company. Diamond Resorts provides its owners access to its portfolio of 109 properties, most of which are managed, and its global resort network which includes an additional 274 affiliated resorts and hotels and 20 cruise itineraries. Diamond Resorts is unique within the vacation ownership industry offering an infusion of hospitality and experiences through the full life cycle of an owner or member’s relationship with our Company and our properties. Our branded experiences and marketing platforms include our Events of a Lifetime®, celebrity ambassador events, concerts, culinary or comedy series. We continuously create new and attractive offerings both pre- and post-stay for our members that drives affinity and a lifetime of experiences. Diamond Resorts® offers destinations, events and experiences to help members make a habit of breaking from the routine. From unforgettable getaways to exclusive concert series to VIP receptions and dinners, members turn to Diamond to recharge, reconnect and remind each other what matters most. Our focus on quality resorts, customer service and flexibility means members can return to a favorite resort, book a cruise to explore new countries or attend a once-in-a-lifetime event with the same level of confidence and anticipation. With access to a world of entertainment and activities, a Diamond membership ensures that people are always looking forward to vacation.
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United States
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Retail
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100 - 200 Employee
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Vice President Global Retail
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Jun 2019 - Oct 2019
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Vice President Business Development
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Jan 2019 - Jun 2019
Reporting to the Executive Vice Chairman, responsible to identify and executive business development opportunities in alignment with company strategic vision. Lead efforts in new businesses and expand existing ventures.Leverage Omni-Channel approach.
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Hong Kong
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Retail
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700 & Above Employee
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General Manager
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Sep 2014 - Dec 2018
Promoted to lead LAX operations in 2014 with team of over 300 employees, 100+ brands, and total revenues of $250M annually. Categories include beauty cosmetics and fragrance, luxury fashion, spirits, wine, tobacco, watches and jewelry. DFS LAX is the largest volume luxury travel retail and duty free operation in North and South America.DFS Group is the world’s leading luxury travel retailer. Established in Hong Kong in 1960, DFS Group continues to be a pioneer in global luxury travel retail, offering its customers a carefully curated selection of exceptional products from over 700 of the most desired brands through 420 boutiques on four continents. Its network consists of duty free stores located in 11 major global airports and 20 downtown T Galleria locations, as well as affiliate and resort locations. The Group is privately held and majority owned by the world’s largest luxury conglomerate Moët Hennessy Louis Vuitton (LVMH), alongside DFS co-founder and shareholder Robert Miller. DFS Group employs around 9,000 people focused on creating inspiring retail experiences for its customers. In 2017, nearly 160 million travelers visited DFS stores. DFS is headquartered in Hong Kong and has offices in Australia, Cambodia, China, France, Indonesia, Italy, Japan, Macau, New Zealand, Singapore, United Arab Emirates, United States of America and Vietnam.
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Director Of Operations North America
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Jul 2012 - Sep 2014
Began DFS as Director of Operations for North America with key locations including JFK, SFO and LAX airports. Promoted to lead LAX operations and business development in 2014 to complete $35M capex project and expand the business to $250M in annual sales.
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United States
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Hospitality
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700 & Above Employee
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Director of Business Management
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Jul 2007 - Oct 2011
Promoted to lead European division in 2007. International business based in Spain and UK with 50+ resorts in 10+ European countries. Oversaw operations and business development for hospitality, vacation ownership / sales and marketing, and retail branches of the resort business. Led international store communications across Europe and spearheaded the development and execution of operational, talent and financial strategies.Diamond Resorts is a timeshare company headquartered in Las Vegas, Nevada, with regional offices in Orlando, Florida, Lancaster, United Kingdom. The company has a network of more than 379 vacation destinations in 35 countries around the world and sells vacation ownership points. The company sponsors numerous celebrities, including LPGA professional Brittany Lincicome, PGA Tour professional Brian Gay and MLB Hall of Famers Gaylord Perry and Reggie Jackson. The company also pairs with country music artists, including Cole Swindell, Lauren Alaina and Jana Kramer to host private concerts for its members.
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Business Manager
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May 2005 - Oct 2007
Managed regional operations for California, Nevada and Hawaii resorts. Responsibility included sales, marketing, and financial oversight of hospitality, vacation ownership and retail. Promoted to oversee European division in 2007.
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Consultant
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Jan 2002 - Jul 2004
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Consultant
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Jul 2001 - Jan 2002
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Education
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University of Southern California
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Industry Focus. “Retail”
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