Experience

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  Hill Group UK

  • Waltham Abbey, England, United Kingdom

  • Group Head of Communications

    • Apr 2023 - Present
    • Waltham Abbey, England, United Kingdom

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  RockWallet

  • Global Head of Communications

    • Jan 2021 - Mar 2023

    Lead and execute all aspects of RockWallet's communications and content strategy including, PR, and internal communications, to align with business goals, raise brand awareness and drive customer acquisition:* Work closely with the executive team and business unit leaders to craft a cohesive, consumer-facing narrative and tone of voice, and drive consistent delivery across all channels.* Develop and implement a measurable communications plan in support of brand and business goals.* Manage the end-to-end content development process including owned digital channels, press releases, thought leadership, reports, social media, and events.* Act as a key liaison across businesses, to discover, curate, and share compelling stories about our vision, our company, our products, our technology, and our people while ensuring consistency and standards for communications. * Manage public perceptions of RockWallet whilst providing recommendations on issues management.* Work with the executive team to ensure our strategy is clearly communicated to our team members and aligned across the globe.* Lead and manage company-wide communications governance, processes, and communications channels.

• 

  City & Guilds Group

  • United Kingdom
  • Education
  • 700 & Above Employee

  • Group Head of Brand

    • Sep 2015 - Dec 2020

    * Led corporate brand strategy development to support business growth, advising the CEO/ Board as necessary. * Evolved the Group story to remain relevant and compelling. * Delivered the Group brand launch, engagement and roll-out across all external and internal channels, physical and digital.* Oversaw the development of new corporate website, including information architecture, look and feel and content development * Set the creative direction and production of compelling Group content to engage a broad range of stakeholders, such as the corporate brochure, video, and credentials presentations * Wrote, edited and creatively produced the Trustees' Annual Report for off and online audiences.* Designed and managed the Group’s first reputation and brand perceptions research and oversawregular brand audits and ongoing measurement and evaluation. * Directed all aspects of corporate brand content development and managed brand identity assets. * Led the Group Internal Communications strategy to support Brand engagement and reinforce business priorities. * Supported on issues and crisis management development.

  • Strategic Communications Manager

    • Sep 2013 - Aug 2015

    * Led integrated communications programmes for projects with significant strategic or commercial impact, updating and advising the Board as required, such as acquisition communications and corporate intranet upgrade and redesign. * Project managed key programmes of activity to promote a positive reputation, such as our first Skills Debate at Mansion House with prestigious panel speakers, such as main political party MPs and Andrew O’Neil.* Oversight of the function’s budget planning, financial control, and reporting to the Board. * Defined our corporate brand story, writing style and tone of voice.* Set the creative direction and production of compelling Group content, such as the corporate brochure, credentials presentations and the Trustees' Annual Report. * Delivered the crisis communications approach and communications to protect the Group’s image.

  • Group PR Manager

    • May 2010 - Sep 2013

    * Established and managed in-house PR and news function (including digital) for City & Guilds Group. * Set the corporate positioning and PR strategy, developed full messaging house, established and trained a team of media spokespeople.* Oversaw PR campaigns and managed resources effectively to achieve objectives. * Edited and managed creative production of Trustees' Annual Report and stakeholder magazine* Developed our first issues and crisis management plan and crisis communications playbook, to support a more streamlined process. * Directed and briefed research to support proactive and reactive campaigns to influence the skills landscape, including The Economic Value of Apprenticeships (as part of our Million Extra campaign) and the Happiness Index.

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  The Bottom Line Consultancy

  • Epping and London

  • Senior Account Manager - Account Director

    • Oct 2002 - Apr 2010
    • Epping and London

    Built and maintained strong media relationships, managed all aspects of client accounts, strategic planning and proposals, and delivered a number of marketing/ PR campaigns including initial ideation. Achievements and highlights: organising agency’s first and winning entry in the CIPR Excellence Awards for “Outstanding Achievement by a Small Consultancy”, managing a celebrity photo shoot and overseeing dance choreography for promotional performance at The Vitality Show.Clients included: Ambi Pur, Badedas, BreastLight (breast examination aid), Femmecup (feminine hygiene product), G’s Marketing (Shropshire’s fresh vegetables & salads producers), Kiwi Smiling Feet, Matey bubble bath, Pom-Bear snacks, Radox, Sanex

• 

  Melcrum

  • London, United Kingdom

  • Marketing Executive

    • 1999 - Sep 2001
    • London, United Kingdom

    Key Achievements:• Single handedly managed a promotional exhibition in Toronto• Managing direct marketing campaigns including budget control, copy writing, managing suppliers (list rental, printers, mail fulfillment house), campaign evaluation