Experience

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  Flight Digital

  • Auckland, New Zealand

  • Head of Delivery

    • Oct 2022 - May 2024
    • Auckland, New Zealand

    As Head of Delivery at Flight Digital, I led our project teams and managed our client portfolio, delivering top-tier digital solutions. My role was pivotal in ensuring excellence, exceeding client expectations, and fostering strong relationships.Key responsibilities:Strategic project leadershipManaging projects from kick-off to go-live, integrating UX strategies to ensure deliverables meet both client expectations and user needs, resulting in enhanced user engagement and overall satisfaction.Cross-functional team dynamicsBuilding a collaborative environment for project managers, developers, and designers, focusing on user-centered design principles to drive the successful execution of innovative digital solutions.Innovative project proposalsDevelop and propose innovative project ideas that meet market demands and anticipate future trends. Ensure proposals are based in user-centric design principles and align with both the organisation's strategic direction and client needs.Enhanced client partnershipMaintaining strong relationships with clients, understanding their needs and requirements, and ensuring their satisfaction throughout the project.Continuous process and UX methodology enhancementLed the evolution of project management processes and methodologies, incorporating UX best practices and design thinking to boost project efficiency, effectiveness, and innovation.Proactive risk managementIdentified and mitigated project risks with a keen eye on preserving user experience quality, ensuring the smooth progression of projects, and maintaining stakeholder confidence.Technical knowledge of digital and UX trendsKept looking for the latest digital trends and UX technologies, using this knowledge to advise on best practices and innovative solutions that keep projects at the forefront of the industry.Key clients: ZIWI Pets, Cadpro, Grow My Money (AU), Cavity Sliders (AU, US & NZ), Sneaker Freaker (AU&US), Futura Trailers.

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  Satellite

  • New Zealand
  • Technology, Information and Internet
  • 1 - 100 Employee

  • Head of Delivery

    • Mar 2020 - Sep 2022

    At Satellite Media, my role as Head of Delivery involved leading project teams and overseeing our diverse client base to ensure the delivery of all digital projects. I was dedicated to maintaining excellence, nurturing client relations, and guiding our teams to not only meet but surpass client goals, solidifying our reputation for outstanding service and project success.Key responsibilities:UX Leadership and team developmentLead and inspire the project management team with a focus on integrating UX principles, providing mentorship to drive the delivery of projects that excel in user experience and innovation.Strategic project oversightEnsure the timely, budget, and specification-aligned delivery of projects, with a particular emphasis on achieving strategic UX goals and client satisfaction.QA in UX design and developmentSupervise all stages of the design, testing, and deployment processes, guaranteeing that projects meet and exceed UX quality standards.Problem-solvingProactively intervene to resolve scheduling or quality issues, implementing solutions that assure the integrity of the user experience.Technical and resource strategy for projectsCollaborate with the Technical Director to shape the architectural approach of projects, focusing on strategic resource allocation to enhance deliverables.Client successPartner with Account Directors to meet client service delivery expectations, focusing on solutions that enhance user engagement and client ROI through innovative UX strategies.Direct Project ManagementPersonally oversee key projects, engaging with both internal and external stakeholders to ensure successful outcomes that are rooted in solid UX principles.Key clients: Telstra (AU), Coca-Cola (NZ & AU), ASB, ANZ, TRENZ, Fieldays, Stuff Events, Amstrongs, Facebook.

  • Senior Project Manager

    • Jul 2016 - Mar 2020

    As a Senior Project Manager at Satellite Media, I led complex projects from kick-off through delivery, ensuring they met our high standards and client expectations. My focus was on seamless execution, effective team leadership, and strategic client engagement, contributing to our track record of delivering innovative digital solutions. Key responsibilities:Full project life cycle ownershipTake ownership of the full project lifecycle, driving successful delivery from kick-off through deployment, with a focus on implementing UX initiatives that align with strategic objectives and enhance user satisfaction.Strategic management of multiple projectsOversee multiple projects, ensuring they collectively contribute to the organisation’s UX and strategic goals, coordinating with various departments to create cohesive and user-centric outcomes.Cross-functional team leadershipLead and coordinate internal teams, Development, UX/UI design, and external contractors/suppliers, fostering a collaborative environment that emphasises innovative UX solutions and effective resource utilisation.Project reporting and stakeholder engagementCommunicate project progress, success criteria, metrics, and deployment activities to the Managing Director, highlighting the impact on user experience and strategic alignment.Project planning and resource allocationDevelop detailed project plans that include all phases, tailored to project goals. Ensure the procurement and optimal allocation of resources to meet project timelines and user experience objectives.Resource managementSecure and manage the resources necessary to achieve project objectives within set timeframes.Key clients: Telstra (AU), Coca-Cola (NZ & AU), ASB, ANZ, TRENZ, Fieldays, Stuff Events, Amstrongs, Facebook.

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  Freelance

  • Digital Marketing Consultant

    • 2014 - Jul 2016

    Key responsibilities:Digital marketing program developmentTranslate clients’ goals and objectives into actionable and measurable digital marketing programs.Budget-conscious strategy implementationCraft and execute marketing strategies within the confines of client budgets, optimising for maximum impact and efficiency.Product and Service RepresentationCreate innovative methods to showcase products and services, effectively communicating their core benefits and attributes.Multichannel campaign analysisConduct comprehensive evaluations of multichannel marketing efforts, identifying areas of strength and opportunities for improvement.Website content managementOversee and create content for product sites, ensuring information is accurate, engaging, and reflects the brand’s voice.Digital marketing strategy creationDevelop both inbound and outbound digital marketing strategies, tailored to engage target audiences and drive results.Digital best practices trainingDesign and deliver training programs for clients, empowering them with knowledge of digital marketing best practices.

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  Microsoft

  • Buenos Aires, Argentina

  • Marketing & Communications Coordinator for LATAM

    • Dec 2010 - Jun 2013
    • Buenos Aires, Argentina

    Key responsibilities:Regional Leadership in Marketing & CommunicationsLead marketing and communications across Latin America for Hotmail (Outlook launch), Messenger, Skydrive, Windows (Windows 10 launch), and Internet Explorer, focusing on aligning regional strategies with Microsoft’s global vision and ensuring stakeholder engagement.Strategic planning and budget managementLed annual product marketing strategy development and execution, overseeing a $3M LATAM marketing budget to maximise impact and align with corporate objectives.Strategic reporting and executive engagementReport directly to Global and Regional Marketing VPs, delivering comprehensive presentations on campaign results, metrics achieved, and the strategic allocation of the budget. Highlight the effectiveness of various marketing strategies in place, showcasing successes and insights for continuous improvement and alignment with Microsoft’s overarching marketing objectives.Collaborative campaign executionCoordinate with advertising agencies, PR firms, and media partners to launch comprehensive campaigns. Direct multichannel campaigns spanning email, web, mobile, and social media, emphasising measurable success and areas for optimization.Campaign analysis and site managementAnalyse campaign performance to inform future strategies, focusing on ROI and key improvement areas. Oversee the content management for all product sites, ensuring consistency and relevance.Digital strategy and content creationCraft and execute both inbound and outbound digital marketing strategies, managing SEM, SEO, and display advertising to enhance online presence. Responsible for content updates and management using CMS.Cross-functional support and partnership managementProvide pivotal support to team members, facilitating cross-product campaign initiatives and managing critical internal and external partnerships to foster collaborative success.

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  E-volution

  • Buenos Aires, Argentina

  • Account Manager

    • May 2009 - Dec 2009
    • Buenos Aires, Argentina

    Key responsibilities:• Operate as the lead point of contact for all Microsoft Argentina marketing teams.• Manage and follow up Microsoft Argentina projects.• Forecast and track of key account online metrics.• Ensure timely, successful delivery of all digital campaigns.• Create digital marketing campaigns to accomplish clients’ goals and objectives.• Budget and follow up of digital projects.• Manage and deliver multi-channel campaigns across digital channels (e-mail, web, mobile and social media).• In charge of all SEM, SEO & display campaigns.• Create, manage and edit content in a web-based environment.• Manage key external and internal partnerships.

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  MG54

  • Buenos Aires, Argentina

  • Account & Project Manager (Argentina & UK)

    • Mar 2008 - Apr 2009
    • Buenos Aires, Argentina

    Key responsibilities:• Manage accounts and generate sales to reach sales target and forecast.• Identify sale opportunities by up-selling and cross-selling.• Work closely with creative teams, copywriters & other 3rd party suppliers.• In charge of planning clients’ projects and accomplishing deadlines.• Create actionable and measurable digital campaigns that reflects clients’ goals and objectives.• Deliver multi-channel campaigns across e-mail, web, mobile, and social media.• Budget and forecast of digital projects.• Provide weekly metric reports to the client in line with KPIs.• Manage SEM, SEO & display campaigns.• Monitor social media channels for trends and opportunities.• Create, manage and edit content in a web-based environment.• Create and execute e-mail marketing programs.• Identify and cultivate new prospects.

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  Axxon Consulting

  • Buenos Aires, Argentina

  • Marketing & Sales Assistant

    • Oct 2006 - Mar 2008
    • Buenos Aires, Argentina

    Key responsibilities:• Digital Marketing campaigns planning & execution.• Sync with advertising agencies, PR, media & other service providers.• Tracking, monitoring & analysis of campaign results (ROI).• Deliver multi-channel campaigns across e-mail, web, mobile, and social media.• Follow up of new sales opportunities.• Create, manage and edit content in a web-based environment.• Manage SEM & SEO campaigns.• In charge of content and monitoring of social media channels.• Conduct keyword research.• Upload website content using content management systems.• Execute e-mail marketing programs.