Experience

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  Threadneedle Media

  • United Kingdom
  • Media Production
  • 1 - 100 Employee

  • Editor

    • Aug 2023 - Present

    I'm serving as editor of Escapism, Britain's largest independent travel magazine, as well as Foodism, London's biggest food and drink magazine, across both print and online platforms. Alongside managing the lifestyle editorial team, budgets, and commissioning freelance writers and photographers, I work closely with Threadneedle Media’s managing director, creative director, technology director and sales director on strategy, commercial direction and multi-platform growth.

  • Contributing Editor

    • May 2022 - Aug 2023

    I've taken a position with Threadneedle Media as freelance Contributing Editor at Escapism, ahead of the relaunch of the standalone magazine later this year. I'm working on Escapism's website and digital channels, as well as contributing to Escapism's print section in sister title Foodism. I will be writing about luxury travel, outdoors and adventure travel, travel gear, apparel and destination guides.

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  Freelance

  • London, England, United Kingdom

  • Food and Travel Writer

    • Jan 2010 - Present
    • London, England, United Kingdom

    Composing features including cover stories for Food & Travel, Conde Nast, Travel Weekly, Grazia, Brummell, Escapism, Foodism, Square Mile, Hedge, Luxury London, City Magazine, Mayfair Magazine, Kensington & Chelsea Magazine, BA High Life and CityWealth.Travelling to destinations including Thailand, Antigua, Zimbabwe, South Africa, Zanzibar, Peru, Cambodia, Italy, Indonesia, Portugal, Hungary, France, Colorado, Florida, Morocco, Switzerland, Mexico and many more on assignment.

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  GetYourGuide

  • Performance Content Consultant

    • Dec 2022 - Aug 2023

    I worked closely with GetYourGuide's Head of Content and CRM Team to strategise and execute biweekly newsletter campaigns to millions of subscribers in multiple markets internationally; as well as consulting on and creating SEO-optimised content that successfully drove traffic

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  Innerplace

  • Editor

    • Jan 2013 - Aug 2023

    Columnist for Innerplace demonstrating expertise for Luxury London, Square Mile,Hedge, City Magazine, Harrods Halcyon, Chartwell, LuxWorldwide, CityWealth and City AM. Reporting on everything from top new launches to interviews with celebrity chefs and other industry leaders.Overseeing and composing all content on the website with a concentration on improving SEO, commissioning freelance writers to contribute webcopy, redesigning and relaunching the Innerplace website on two separate occasions.Analysing data to identify audience behaviour and continually strive to drive traffic andimprove the user experience.Coordinating brand partnerships across the media and hospitality industry.

  • In-House Writer

    • Jan 2011 - May 2020

    Scheduling, drafting and executing a weekly newsletter comprising of once-in-a-lifetime experiences, new partnerships with restaurants, hotels and private members’ clubs, exclusive events such as film premieres, club nights, private views at exhibitions, sold-out tickets to plays, sporting events concerts and award ceremonies, as well as restaurant reviews. Proven track record of member retention and a 60% open rate.Launching and managing all social media platforms, including Instagram, Facebook and Twitter.

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  High Water

  • London, England, United Kingdom

  • Co-founder / content

    • May 2020 - Jun 2022
    • London, England, United Kingdom

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  Absolute Press Ltd.

  • Book Author

    • Apr 2015 - Apr 2016

    Wrote M: A 24 Hour CookbookCoordinated with owner Martin Williams, Head Chef Michael Reid, photographer JodiHinds and publisher Jon Crofts to create a book with essays and recipes covering a full24 hours in the M London restaurants.