Okay, let’s tackle this. So Nick has 36 years of experience in the printing industry, which is a long time. He’s worked as an owner and manager at two companies, which suggests he has a strong understanding of the business side of things. Skills like graphic design, pre-press, and variable data printing are in demand, but not necessarily high-demand skills. Location is Livonia, Michigan, which is a mid-sized city in the US. Printing professionals with his level of experience, especially in design and management, typically charge lower rates. Maybe around $100–$200 per hour? But considering his 36 years of experience, I’ll estimate around $125. Some entry-level designers might charge $50–$75 per hour, while more experienced ones might charge $200–$300 per hour. So, Nick’s rate seems reasonable in this context.