Experience

• 

  Ubisoft

  • France
  • Computer Games
  • 700 & Above Employee

  • Senior Brand Manager

    • Dec 2021 - Present

  • Brand Manager

    • Dec 2018 - Present

    Games: - Assassin's Creed III: Remastered - Ghost Recon: Breakpoint

  • Associate Brand Manager

    • Nov 2016 - Nov 2018

    Games: - For Honor - Starlink: Battle for Atlas

• 

  LeapFrog

  • United States
  • Computers and Electronics Manufacturing
  • 400 - 500 Employee

  • Trade Marketing and Brand Manager

    • Aug 2014 - Aug 2016

    Trade Responsibilities• Lead trade marketing strategy for all retailers (including Walmart, Target and Toys R US); responsibilities include creative and operational execution of all retail point-of-purchase displays and signage (temporary and permanent), merchandising of exclusive products, training and management of in-store merchandisers.• Manage retail exclusives and clubs programs including product, packaging, and displays.• Head cross-functional team of sales, marketing and package engineers to design retail plan-o-grams.• Launched and continue to manage first LeapFrog brand ambassador program; 4 market test generated $1.4 million in incremental sales (677% ROI); Increased to 10 markets for 2015 season.• Assist in Marketing Communication projects including Disney and Nickelodeon Mall Tours; analyze sales and provide regular updates on performance to licensor partners.• Drive strategic retail campaigns that are integrated with full marketing programs including Back to School and holiday programs.• Created customized marketing presentation decks for major accounts, with a focus on new product launches and yearly campaigns.• Collaborated with digital marketing teams to create integrated marketing and promotional plans.Brand Responsibilities• Support on forecasting and business management on Tablet and Content business. • Manage packaging, copy, trailers, and web assets through creation, reviews, and implementation for new content. • Analyze sales performance and monitor inventory positions• Collaborate with sales, marketing communications, operations and international to coordinate multi-country product launches

  • Associate Trade Marketing Manager

    • Jan 2012 - Aug 2014

    • Managed trade marketing budget including displays, merchandisers and trade shows. Identified and implemented cost savings opportunities.• Executed in store, FSI, and mobile coupon programs including budget, vendor, and implementation management• Analyzed market and promotional activity; provided recommendations to executive management to maximize retail programs.• Sales account lead for Fry’s Electronics & Gordmans.

• 

  USAOPOLY

  • Carlsbad, CA

  • Account Manager

    • Jul 2011 - Dec 2011
    • Carlsbad, CA

    • Responsible for specialty accounts in 25 states. • Continually brought on new accounts to grow customer base.• Introduced new product lines to existing customers to increase brand presence.• Planned and participated in in-store promotions demonstrating new games.

• 

  Z'Tejas Southwestern Grill

  • United States
  • Restaurants
  • 1 - 100 Employee

  • Manager

    • Aug 2005 - Jul 2011

    • Managed team of 50+ employees; responsible for hiring, development, training and ensuring full participation in company vision• Responsible for scheduling, liquor ordering, sales projections and financial reports• Maximized cost efficiencies by procuring best possible prices utilizing buying power while maximizing inventory turns by creating a custom liquor forecasting tool.• Ensured financial success through cost management and continued sales efforts• Minimized labor cost by maximizing efficiency without detriment to performance

  • Server

    • Aug 2004 - Dec 2005

• 

  Romano's Macaroni Grill

  • Phoenix, Arizona Area

  • Server/Bartender

    • Jan 2001 - Mar 2004
    • Phoenix, Arizona Area
• 

  OddzOn Products

  • Napa, CA

  • Sales Analyst

    • Aug 1998 - Jul 2000
    • Napa, CA