Experience

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  California Academy of Sciences

  • United States
  • Museums, Historical Sites, and Zoos
  • 700 & Above Employee

  • Web Content Strategist

    • Apr 2021 - Present

  • Digital Content Editor

    • Mar 2017 - Apr 2021

    Responsible for the care and feeding of the Academy's ginormous website, calacademy.org.

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  Heal the Bay

  • United States
  • Environmental Services
  • 100 - 200 Employee

  • Marketing & Communications Manager

    • Jun 2014 - Dec 2016

    Completed my pièce de résistance before moving back to SF: A complete overhaul and redesign of healthebay.org. Check it out!• Managed all aspects of marine conservation nonprofit’s marketing communications: Acquisition strategy, content creation and management, print and digital newsletter creation, social media strategy, email marketing, graphic design, media relations, owned/earned/paid media• Developed look, feel, and voice for local, regional, and statewide environmental advocacy campaigns; identified key political, celebrity, and community allies; created associated media and content calendars and creative assets on news cycle deadlines• Solidified and expanded the organization's digital presence, performing regular website and social analytics to identify opportunities for growth

  • Content Manager

    • Mar 2014 - Jun 2014

    Content jockey par excellence. • Curated 5 social media accounts totaling nearly 100k fans• Managed workflow, publication, and dissemination of all web content using Drupal CMS• Improved information architecture and UI/UX for key landing and interior pages

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  Granor Farm

  • Three Oaks, Michigan

  • Outreach/Marketing Manager and Farmer

    • Apr 2013 - Nov 2013
    • Three Oaks, Michigan

    The hardest, dirtiest, country-est (and most rewarding) eight months of my life! • Developed marketing and communications strategy for 25-acre organic vegetable farm• Produced 75+ varieties of produce using ecologically sound techniques to serve prominent Chicago restaurants and general public• C...

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  Yerba Buena Center for the Arts

  • United States
  • Museums, Historical Sites, and Zoos
  • 100 - 200 Employee

  • Community Engagement Program Manager

    • Sep 2011 - May 2012

    I helped make contemporary art a personal passion for over 100 people. Awesome. • Managed pilot phase of YBCA:YOU, an innovative arts immersion program forcohort of 100+ arts enthusiasts; helped secure IMLS grant, enabling program’s public launch• Managed 4 cross-departmental teams, 6 direct reports and 20+ volunteers• Co-designed and managed “YOUniverse,” a proprietary social network for pilot cohort

  • Community Engagement Associate

    • Aug 2009 - Sep 2011

    Building community through gigantic, epic, outrageous art parties. You had to be there...• Co-curated 6 “Big Idea Night” public art parties, programming music, performances, and interactive experiences, attracting 15k+ new audiences to exhibits and late-night programming• Co-curated 3 critically-acclaimed multimedia exhibits in Room for Big Ideas gallery• Nurtured partnerships with over 10 community-based arts organizations

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  Public Speaking Experience

  • Featured speaker or panelist

    • 1900 - 1900

    • California Coastal Commission's Coastal Cleanup Day Coordinators Conference, social media panel. May 23, 2016, Newport Beach, CA.• Social Media Club of Los Angeles' "Save The World: How Nonprofits are Nailing Social Media & Events" panel. July 21, 2015, Los Angeles, CA.• O...