Experience

• 

  SchoolFinder Group

  • Canada
  • Higher Education
  • 1 - 100 Employee

  • Digital Marketing Specialist

    • Jan 2024 - Present

  • Digital Marketing Coordinator

    • Nov 2022 - Jan 2024

• 

  Streets Ahead Productions

  • Los Angeles, California, United States

  • Marketing Consultant, Intern (Remote)

    • Jan 2022 - Aug 2022
    • Los Angeles, California, United States

    • Conducted industry research via interviews and research on the film industry to determine industry best practices and develop benchmarks for social media and website optimization, enabling leadership team to drive strategy, resulting in distribution deals offers and international film festival invitations• Generated strategy recommendations regarding social media, PR, and website optimization to executive team, which led to development of 3 strategies for the 2022 film festival season• Analyzed website performance by monitoring web traffic via Google Analytics to implement SEO and website improvements, resulting in a 220% increase in traffic compared to the previous 6 months• Created content on social media platforms (Facebook, Twitter, and Instagram posts) to drive awareness for company, most notably increasing Instagram following by 90%

• 

  Uncle Studios

  • Toronto, Ontario, Canada

  • Marketing Coordinator

    • Dec 2019 - Sep 2021
    • Toronto, Ontario, Canada

    • Oversaw social media marketing, content creation, product marketing, paid advertising initiatives, and email marketing, working closely with the design team and management resulting in increased brand awareness and penetration• Optimized e-mail marketing campaigns by conducting a series of A/B testing which led to increased opens, click-throughs and conversion rates and improved ROI by 22%• Analyzed website performance by monitoring web traffic via Google Analytics to implement SEO and website improvements resulting in a 360% increase in traffic compared to the previous 12 months• Paid, earned, shared, and owned marketing strategy resulted in 57% follower growth on Instagram, 160% growth on email subscribers, and 2 community building events• Online and offline marketing campaigns activated over 500K in sales across all social media platforms, email marketing via Klaviyo, and offline advertising campaigns