Experience

• 

  Kopparberg UK (Cider of Sweden Ltd.)

  • Senior Customer Marketing Manager

    • Jun 2023 - Present

• 

  FPP

  • Leeds, England, United Kingdom

  • Client Director Category & Shopper Marketing

    • Jul 2022 - Jun 2023
    • Leeds, England, United Kingdom

• 

  McCain Foods

  • Scarborough, North Yorkshire, United Kingdom

  • Senior Category Manager

    • Sep 2019 - Jul 2022
    • Scarborough, North Yorkshire, United Kingdom

• 

  GIG Retail

  • Leeds

  • Account Director Shopper Marketing

    • Jan 2019 - Sep 2019
    • Leeds

• 

  Aunt Bessie's

  • Hull, United Kingdom

  • Shopper Marketing Manager

    • Aug 2017 - Dec 2018
    • Hull, United Kingdom

• 

  ABP UK

  • Doncaster, United Kingdom

  • Category Controller

    • Apr 2017 - Aug 2017
    • Doncaster, United Kingdom

• 

  Nisa Retail

  • Scunthorpe, North Lincolnshire, United Kingdom

  • Head of Customer Insight

    • Apr 2016 - Mar 2017
    • Scunthorpe, North Lincolnshire, United Kingdom

• 

  Asda

  • Senior Manager - Category Planning - Chilled & Frozen

    • Aug 2013 - Mar 2016

    - Leadership of a large Category planning Team- People management, coaching, appraisal and personal development building,- Leadership of the Category Strategy process to delivery categorygrowth for the business- Partnering with Trading in developing Joint Business Plans thatencompass both Trading and Marketing- Provision of customer and market insight on a regular basis tounderstand our customer and provide competitive advantage- Leadership of the Trading Activity Planning process to ensure wehave the correct promotions and offers aligned to category andbusiness priorities- Creation of funding to drive activity plans through monetisation andnegotiation with Suppliers and Traders- Engaging the wider business with our Category Strategies andActivity Plans to gain marketing support- Leadership of the Own Brand strategy including product development,range selection and merchandising- Project leadership of all events, product showcases and conferences

  • Category Planning Manager - Frozen

    • May 2011 - Aug 2013

    Develop annual and 3 year category strategy.Leading and coordinating category activity plan.Develop and drive category promotional activity ensuring all promotions align with the corporate and customer strategy.Measure, monitor and proactively analyse A.C. Nielsen & Kantar panel data to highlight areas for improvement.Facilitating and chairing customer listening groups and accompanied shops to drive feedback and actions to steer the category.Direction of packaging design and development.Develop and manage all point of sale and advertising campaigns including media selection, creative design, implementation and review.Management of marketing budget and return on investment process.Managing supplier relationships to drive investment into Asda Media together with management and guidance of spend on brand activation plans.Leadership of Customer Planning Team

  • Category Planning Manager - Cafe & Food to Go

    • Nov 2009 - May 2011

  • Media Centre Manager (Maternity Cover)

    • May 2009 - Nov 2009

  • Regional Marketing Manager - South Division

    • Jun 2007 - May 2009

  • Feasibility Manager - North Division

    • May 2005 - Jun 2007

  • Format Development Manager - Small Store Formats

    • May 2004 - Jun 2005

  • Personal Assistant to Director of Replenishment

    • Jul 2002 - May 2004

• 

  Nelson & Co Solicitors

  • Legal Secretary (Temping Work)

    • Jan 2002 - Jul 2002

• 

  Energis Squared

  • Project Manager to Business Programmes Director

    • Apr 2001 - Jan 2002

• 

  Poulter Partners

  • PA to Commercial Operations Director

    • Mar 1999 - Apr 2001

• 

  Walker Morris

  • United Kingdom
  • Law Practice
  • 500 - 600 Employee

  • Facilities Administrator

    • Oct 1998 - Mar 1999

  • Legal Secretary - Insurance Litigation

    • May 1997 - Oct 1998

• 

  Cranswick Watson Solicitors

  • Legal Secretary - Civil Litigation

    • Jul 1995 - May 1997