Experience

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  Various Companies

  • Cape Town

  • Multimedia content producer, SEO writer

    • Apr 2018 - Present
    • Cape Town

    The Media Image, digital marketing agency (current)• SEO copywriting, internal linking, metadata optimisationWISE MOVE (current)• SEO blog writingThe South African (current) News Writer • Writing and self-publishing news articles across news, lifestyle, sport verticals using WordPress• Ensuring content produced is in line with editorial, voice and style guidelines, specifically optimised for SEO KHC Communications Writer • Writing press releases for clients in the industrial and engineering sectors • Updating clients’ social media strategy and creating social media contentLobster Ink Script writer • Writing video scripts to brief for Nestle’s Foreign Body Awareness campaign • Tracking changes, carrying out rewrites where necessary WebsEdge UK Presenter • Lead presenter at the 17th World Conference on Tobacco or Health (WCTOH)• Conducted studio interviews with industry experts and medical professionals Conference playlist: https://bit.ly/3o2Oh4DKing of the Jungle CommunicationsWriter/ Editor • Writing and editing press releases for targeted media• Conducting Q+As with industry experts• Managing client briefs, implementing changes before deadline

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  24.com

  • South Africa
  • IT Services and IT Consulting
  • 100 - 200 Employee

  • Deputy Editor: Video

    • Apr 2017 - Mar 2018

    • Successfully managed a team of 10 multimedia journalists in absence of HoV• Assigned news stories, managed workflow, coordinated live streams on breaking news events• Produced exclusive content; selected and updated top stories and images for News24 Video• Technical advisor for News24 Video's first full-length documentary (https://stealingsunflowers.news24.com)

  • Video Presenter/ Producer

    • Sep 2014 - Mar 2018

    • Pitched, prepared and set up exclusive daily studio/ field interviews with guests and analysts• Produced piece-to-camera news headline videos and news updates• Packaged video news reports with voiceovers for News24, Sport24, Wheels24, Traveller24, Health24• Edited and produced explainer videos, aggregated and published viral and trending videos• Uploaded video content stories with SEO-strong headlines and blurbs• Posted and scheduled daily stories to social media (Facebook videos exceeding 500 000 views)• Played central role in growing News24 Video's Instagram account to over 100 000 followers

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  John Brown Media

  • Cape Town, Western Cape, South Africa

  • Content Editor

    • Jul 2014 - Sep 2014
    • Cape Town, Western Cape, South Africa

    • Copy editor and content writer for Pick n Pay's pilot issue of in-house staff newspaper, Shelf Talk• Conducted interviews with influencers, wrote short- and long-form feature articles

• 

  Various Companies

  • South Africa

  • Copy Editor and Content Producer

    • Oct 2011 - Aug 2014
    • South Africa

    Freelance projects between October 2011 and August 2014 with Women's Health, Runner's World, Durban Motor Show, Airush Kiteboards, Full Sus mountain-biking, MTN Y'ello, Traffik, Black Lion Group, First National Bank and Capitec Bank. References on request.

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  Condé Nast Magazines South Africa

  • Cape Town, Western Cape, South Africa

  • Copy Editor

    • Jan 2014 - Jun 2014
    • Cape Town, Western Cape, South Africa

    • Sub-edited editorial copy for lifestyle titles – GQ, GQ Style, House & Garden, House & Garden Gourmet• Ensured appropriate style and tone in line with GQ International• Contributed original headers, blurbs and captions• Wrote feature articles for GQ's Fifa World Cup issue in 2014

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  Highbury Media

  • Cape Town, Western Cape, South Africa

  • Sports Copy Editor/ Features Writer

    • Jun 2012 - Dec 2012
    • Cape Town, Western Cape, South Africa

    • Sub-edited editorial copy for sports titles (rechecking original copy and tracking in InDesign)• Wrote headers, blurbs and captions• Conducted interviews with high-profile sportsmen/women and coaches• Wrote features across leading sports titles (SA Rugby, SA Cricket, Sowetan, Road to Rio)• Managed social media pages for Business Day Sport and increased engagement

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  eNCA

  • Cape Town Area, South Africa

  • Sports Reporter

    • Mar 2009 - Sep 2011
    • Cape Town Area, South Africa

    • Produced sports content for both eTV (terrestrial) and eNCA (24hr satellite) channels• Conducted interviews with sportsmen/ women, coaches and administrators• Produced original features for broadcast, supervising video editing thereof with voiceovers and visuals• Wrote final copy for current sports news stories and match reports, cut relevant visuals on Dalet• Attended press conferences and live events, directing camera operators on interview set-up/ style• Shot regular pieces to camera and look-lives, and featured in Prime-Time live crossings

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  Primedia Group

  • Cape Town Area, South Africa

  • Head Writer

    • Jun 2008 - Mar 2009
    • Cape Town Area, South Africa

    • Wrote daily rugby news copy, previews, reviews and match reports for rugby365.com • Wrote weekly columns for rugby365 and iAfrica.com, engaging with readers in comments section• Participated in online debates in conjunction with iAfrica.com• Wrote lead stories and features with newsworthy angles and SEO-strong headlines• Interviewed players and coaches, attended international press conferences• Managed site in absence of editor

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  The Sanctuary Group

  • Cape Town Area, South Africa

  • Marketing Manager

    • Dec 2007 - May 2008
    • Cape Town Area, South Africa

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  House of Water

  • Knysna Area, South Africa

  • Sales and marketing rep

    • Apr 2007 - Nov 2007
    • Knysna Area, South Africa

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  Schroders, Marathon and Nomura Asset Management

  • London, United Kingdom

  • Fund Accountant

    • Feb 2005 - Dec 2006
    • London, United Kingdom