Experience

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  Smartware

  • Chief Executive Officer

    • Jan 2018 - Present

    Blurring the line between human and hardware through practical, effortless technologies. Smartware is a vertically integrated consumer products company focused on building brands that stand the test of time.

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  Puerto Rico Blockchain Trade Association

  • Board Member

    • Jul 2021 - Present

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  Grant Barco Capital

  • San Juan, Puerto Rico

  • Managing Principal

    • 2021 - Present
    • San Juan, Puerto Rico

    At Grant Barco Capital, we support our portfolio companies with decades of combined experience in the consumer packaged goods space married with a no-nonsense modern approach to direct to consumer technologies and operating models.

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  NOTICE.

  • San Juan, Puerto Rico

  • Chief Executive Officer

    • Jan 2016 - Present
    • San Juan, Puerto Rico

    Driving marketing success in the social news feed reality of today's world. Focus on developing strategies that deliver efficient return on spend with cutting edge creative solutions in digital, experiential, and OTT. Clients include VISA, Anheuser-Busch InBev, The Obama Foundation, Red Bull, Pepsico, and Porsche.- Foster team growth and development positioning NOTICE as a market leader- Manage complex productions including video, tech, and experiential marketing projects- Create, execute, and steward multichannel integrated media strategies- Design and deliver on never before seen creative solutions with hooks back to social- Grow the scale and engagement of client audiences on all platforms- Develop and measure KPIs against consumer growth and loyalty objectives- Oversee brand marketing, architecture, and positioning on behalf of clients

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  Stealth Health Tech Startup

  • Greater New York City Area

  • Board Member

    • Dec 2015 - Present
    • Greater New York City Area

    Enterprise healthcare software play.

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  Chicago Food Magazine

  • Greater Chicago Area

  • Founder

    • 2011 - Present
    • Greater Chicago Area

    Chicago Food Magazine is an online publication combining social media integration with compelling culinary editorial content to deliver millions of monthly impressions to Chicagoans. Learn more at www.chicagofoodmagazine.com

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  lonelybrand

  • Digital Strategy Lead, Founder

    • Sep 2010 - Present

    What if we told you it’s possible to create and staff an award winning digital marketing department and advertising agency rolled into one… and start work for your brand tomorrow? What if we also told you that it would cost far less than hiring in full time positions or costly traditional agencies and reduce risk because you know exactly what you’re getting for your money?It all starts with one lonelybrand℠

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  HY Connect

  • Greater Chicago Area

  • VP/Director of Social Media

    • Jan 2013 - May 2016
    • Greater Chicago Area

    Responsible for Social Media Department P&L and associated digital innovation, leading client engagements with global social brands and activating digital channels to acquire new business in key verticals.

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  ADMAVEN - The Interactive Advertising Blog

  • Author

    • Jun 2008 - Nov 2011

    ADMAVEN is the premier Interactive Advertising Blog. Covering a wide body of subjects, ADMAVEN strives to discuss relevant advertising subjects such as Internet, interactive television, mobile devices (WAP and SMS), kiosk-based terminals, SEO, SEM, and viral campaigns.

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  Maddock Douglas

  • Digital Innovation Manager

    • Aug 2008 - Sep 2010

    PRIMARY ROLES/RESPONSIBILITIESClient EngagementsLead client groups on proper strategy and implementation of social technologies. Develop and deploy award-winning social media strategies integrated with print and digital advertising, client-side personnel (Customer Support, IT, R&D, C-suite, Public Relations, Marketing Department), and key outside agencies.Community Manager - The Innovation Engine http://community.maddockdouglas.comDaily video and article content creation, editorial calendar creation and maintenance, editing of senior thought leadership content for tone and SEO, community engagement and moderation, blogger outreach, @MaddockDouglas Twitter account engagement and maintenance.Media strategy/buyingMaintenance of Google AdWords account, maintenance of media buying activities within Facebook and LinkedInWebsite strategyOversight of www.maddockdouglas.com including development of pages, content strategy and tone, traffic and digital lead generation. Raised traffic during the first year of implementation by 400%.Digital business developmentCreation and maintenance of inbound digital marketing strategy including twice-monthly webinar promotion and facilitation, frequent permission-based email campaigns and online form inquiries. Responsible for vetting inbound leads or pushing to the appropriate senior partner for followup. Increased inbound digital leads over 200% in the first year of implementation.Analytics and reportingDaily maintenance/monitoring of digital property and campaign analytics including Google Anaytics, StatCounter, ClickTale and Quantcast. Daily reporting to senior partners.Public Relations strategyMaintenance/monitoring of NewsBasis, PR Newswire, HARO and MediaSync accounts. Pitch creation/delegation and followup with appropriate media outlet. Oversight of creation ad distribution of press releases.

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  OHS National

  • Account Manager - Interactive

    • Jun 2003 - Aug 2008

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  Promedia Freelance Design

  • Interactive Project Manager

    • Jan 2001 - May 2004

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  DST Systems

  • Intern

    • May 2000 - Aug 2000