Experience

Overtime

• United States
• Spectator Sports
• 200 - 300 Employee

• Associate Director, Media Services

  • Apr 2023 - Present

• Senior Paid Social Manager

  • Jan 2021 - May 2023



Dow Jones

• United States
• Online Media
• 700 & Above Employee

• Audience Development Manager

  • Mar 2020 - Dec 2020



Group Nine Media

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Sr. Manager, Paid Social

  • Dec 2017 - Feb 2020

  Greater New York City Area



BuzzFeed

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Ad Optimization Lead

  • Aug 2016 - Dec 2017

  Greater New York City Area ● Manage over $10MM in ad trafficking (Facebook/YouTube/DFP) for BuzzFeed branded content partners and key BuzzFeed accounts ● Execute all aspects of BuzzFeed’s media buys, including trafficking, optimization, reporting and analysis, across multiple social networks, ad servers, and ad buying platforms ● Interact with account managers, developers, project managers, design, and publishing partners on various ops projects. ● Demonstrate platform expertise and develop content distribution… Show more ● Manage over $10MM in ad trafficking (Facebook/YouTube/DFP) for BuzzFeed branded content partners and key BuzzFeed accounts ● Execute all aspects of BuzzFeed’s media buys, including trafficking, optimization, reporting and analysis, across multiple social networks, ad servers, and ad buying platforms ● Interact with account managers, developers, project managers, design, and publishing partners on various ops projects. ● Demonstrate platform expertise and develop content distribution strategies for both internal and external stakeholders ● Manage relationships with publishers, media vendors, and third party vendors to maximize the performance of existing buys and stay current with new products/features ● Continually test and evaluate new strategies, tactics, and partnerships in an effort to evolve and improve our product offering ● Actively contribute to the development and prioritization of new features and functionality for a constantly evolving product line

• Social Discovery Specialist

  • Aug 2015 - Aug 2016

  Greater New York City Area ● Manage over $5MM in social media buying for BuzzFeed branded content partners and key accounts ● Execute all aspects of BuzzFeed’s social media buys, including launching, optimization, reporting/analysis, across multiple social networks ● Demonstrate social media platform expertise and develop media plans for partners ● Manage relationships with media vendors to maximize the performance of existing buys and stay current with new products/features ● Continually test and evaluate… Show more ● Manage over $5MM in social media buying for BuzzFeed branded content partners and key accounts ● Execute all aspects of BuzzFeed’s social media buys, including launching, optimization, reporting/analysis, across multiple social networks ● Demonstrate social media platform expertise and develop media plans for partners ● Manage relationships with media vendors to maximize the performance of existing buys and stay current with new products/features ● Continually test and evaluate new strategies, tactics, and partnerships for social media



VaynerMedia

• United States
• Advertising Services
• 700 & Above Employee

• Associate Paid Media Manager

  • May 2014 - Aug 2015

  Greater New York City Area ● Executed over $3MM in paid media campaigns across various social platforms using native and third-party tools. ● Translated client needs into campaign strategies and media plans ● Generated reports to showcase performance of campaigns ● Experience managing ad technology vendors to execute campaigns ● Work collaboratively with account teams to develop and optimize campaigns

• Community Manager

  • Aug 2013 - May 2014

  Greater New York City Area ● Represented social voice for CPG, QSR, and sports clients across various platforms ● Showcased active use of social media as well as an understanding of the social web ● Experience with concepting, writing, and developing social content ● Analyzed weekly data/metrics and created reports informing on insights of the community ● Worked with teams to brainstorm and strategize social media initiatives based on client goals



Kensington Vanguard National Land Services, LLC.

• Escrow Account Manager

  • Nov 2012 - Aug 2013

  ● Manage client's escrow accounts on real estate transactions both commercial and residential ● Maintain and assist client relations with problem solving and customer service ● Communicating with Banks and Attorneys on transactions involving Taxes, Liens, Judgments, etc. ● Accounting and bookkeeping



Bryan Van Scoyk, Author

• Manager, "After the laughter, Slaughter the Otter"

  • Jan 2012 - Oct 2012

  Madrid Area, Spain ●Negotiated Sales and Commission percentages in English and Spanish to land copies of the book in over 10 book stores in Madrid and Barcelona ●Managed Twitter and Tumblr accounts representing the book to network with other authors and stores ●Directed promotion and advertising operations ●Managed finances, forecasted book orders, created invoices for stores ●Set up private reading sessions and signings in book stores



BEDA

• English Conversation Specialist

  • Sep 2010 - Jun 2012

  Madrid, Spain ● Taught English language at Elementary, Middle School, and High School level ● Initiated and developed PenPal program with an American High School resulting in letters written by over 200 students from each school. ● Tutored and Evaluated Faculty members for English proficiency exam resulting in 3 teachers obtaining their English Proficiency license



Town of Hempstead

• Lifeguard

  • Jun 2004 - Sep 2010

  Town of Hempstead, NY ● Grade II Certification, Pools, Calm Water Beaches ● CPR/AED Certification ● Camp Anchor Lifeguard (Summer 2006-2010) -Working with/Teach swimming to Mentally Handicapped/Disabled children -Camp Anchor Swim Team Coach 2006-2007