Experience

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  Thick as Thieves

  • Melbourne, Victoria, Australia

  • Head of Marketing & Events

    • May 2023 - Dec 2023
    • Melbourne, Victoria, Australia

    Head of Marketing and Events for Thick as Thieves - DJ agency, record label, event agency and lovers of all things House and Techno. The freshest touring roster in Australia.

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  Sydney WorldPride 2023

  • Sydney, New South Wales, Australia

  • Head of Marketing

    • Apr 2021 - Mar 2023
    • Sydney, New South Wales, Australia

    Head of Marketing for Sydney WorldPride 2023 - the largest global event to hit Sydney since the 2000 Olympic Games.Responsibilities• Ticketing strategy for major events• Development and execution of the global marketing plan• Brand management• Content management and strategy• Event management and production• Talent management and curation• Liaising and management of digital, marketing and PR agencies• Integration with Partnerships team• Project manager for Rainbow Champions - Sydney WorldPride's pseudo Ambassador program• Project manager for Rainbow City - public art initiative• Project manager for Merch (partnership with Sony Music)Achievements• Raising awareness of Sydney WorldPride from 2.3% (June 2021) to 76% (February 2023) via IPSOS• Building newsletter database to almost 70k subscribers, social media audience of over 50k• All ticketing targets for major events were exceeded, an extraordinary result for one-off, not-for-profit, ambitious festival in a post-COVID era• Leading creation of branding, visual identity and logo• Rainbow City generated millions in free publicity, along with a number of high profile, once-in-a-lifetime installations: https://sydneyworldpride.com/rainbow-city/• Rainbow Champions initiative was embraced warmly by the community and generated millions in free publicity in the 12 months leading up to the festival: https://sydneyworldpride.com/rainbow-champions/• All merch sales and revenue targets exceeded - almost all stock sold out by the end of the festival

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  Eleven: A Music Company & John Watson Management

  • Sydney, Australia

  • PR & Media Manager

    • May 2015 - Jun 2021
    • Sydney, Australia

    Client roster includes The Presets, Missy Higgins, Birds of Tokyo, Gotye, Midnight Oil, Cold Chisel, Dustin Tebbutt, Paul Mac, Silverchair, Peter GarrettResponsibilities• Publicity and promotion for client releases, tours and other projects• Artist relations • Radio plugging• Social media and digital management (EDM, database, official website)• Content strategy and creationAchievements• Sold out tours for Missy Higgins, Birds of Tokyo, Dustin Tebbutt, Cold Chisel, Daniel Johns, and Midnight Oil’s ‘The Great Circle 2017’ World Tour (72 dates in 16 countries)• Top 5 debuts for every album campaign I’ve worked on• Launch of Missy Higgins’ video for ‘Oh Canada’ – Over 1 million views in first day• Launch of Midnight Oil ‘The Great Circle 2017’ World Tour:- 1.4 million views on launch video within 24 hours- Facebook Live stream of the launch event on a boat in Sydney Harbour to over 1 million fans- Over 350,000 tickets sold worldwide within days- Managing international publicity and promo for over 72 dates in 16 countries

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  Southern Cross Austereo

  • Sydney, Australia

  • Digital Producer

    • Mar 2015 - Sep 2016
    • Sydney, Australia

    Responsibilities• Digital Producer for night shows Shazam Top 20 and Hit30 (6 month contract)• Content creation for Scoopla.com and Hit Network socials• Digital strategy for Weekends• Monitor traffic across Scoopla and Hit Network digital productsAchievements• Weekend traffic on Scoopla.com increased by over 2500% year on year, and for an extended period was on par with weekday traffic (unprecedented)

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  Authentic Entertainment Australia

  • Melbourne, Australia

  • Editor, Take40.com and TheHotHits.com

    • May 2013 - Mar 2015
    • Melbourne, Australia

    A member of the editorial and video content team behind some of Australia's biggest entertainment, music and celebrity brands including Take40.com, TheHotHits.com and ARIACharts.com.au.Responsibilities• Content creation across two entertainment sites with a combined monthly pageview count of 6million+• Production and integration of companion weekly radio shows• Content acquisition and artist interviews• Social media management and strategy execution for Take 40 (36k Likes) and The Hot Hits (96k Likes)• Campaign, advertorial, and native ad executionAchievements• Increased AUS-only monthly page views on The Hot Hits year-on-year by 277%, and AUS-only mobile monthly page views by 613%• Increased international monthly page views on The Hot Hits year-on-year by 231%, and international mobile monthly page views by 430%• Increased *organic* reach on The Hot Hits Facebook page by 1525% year-on-year• Delivered a 155% increase of page views on Take 40 news • Increased *organic* reach on Take 40 Facebook page by 233% year on year

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  Telstra

  • Marketing and Promotions Coordinator

    • Apr 2012 - Dec 2012

    Managing Melbourne activation of experiential marketing campaign.

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  Sydney Gay and Lesbian Mardi Gras

  • Media and Communications Coordinator

    • Sep 2010 - Oct 2012

    Responsibilities • Curating media guestlist for Mardi Gras party• Ensuring excellent media coverage of the Mardi Gras Party• Work as part of the Party working group, whose responsibility it was to create the party itself including talent, logistics, venue, technical, creative and salesAchievements• Increasing ticket sales by 25% year on year from 2010 to 2012• Part of the team that helped the party sell out in 2012 (13,000 advance ticket sales)• Getting Kylie Minogue performance announcement on the cover of the Daily Telegraph, November 2011

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  Junkee Media

  • Sydney, Australia

  • Writer

    • Aug 2011 - May 2012
    • Sydney, Australia

    Responsibilities• Creating engaging digital content for SameSame.com.auAchievements• Wrote Same Same's highest viewed article for 2011 "Prostitute? I prefer the word 'hooker'" (view here: http://www.samesame.com.au/features/7480/Prostitute-I-prefer-the-word-hooker)

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  Australian Radio Network

  • Street Team

    • Jun 2011 - Oct 2011

    Casual Contract

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  Sony Music Entertainment

  • Publicity and Promotions, Merchandising

    • Feb 2010 - May 2011

    Responsibilities• Coordination and maintenance of master media list• Coordination of press cut outs• Writing press releases• Assisting in artist relationsAchievements • Created Sony Music's first ever digital media mail-out• Lead a successful pitch to get MGMT on the cover of Rolling Stone magazine Australia

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  7th Avenue Entertainment

  • Sydney/Melbourne

  • Assistant

    • Sep 2009 - Feb 2010
    • Sydney/Melbourne

    Assistant to singer Ricki-Lee and her manager Lauren Brown.

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  DaTreats

  • Video Editor

    • Jan 2009 - Jan 2010

    Video Editor for Events, Weddings, Corporate