Experience

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  TBC

  • Baltimore, Maryland

  • Communications Specialist

    • Mar 2021 - Present
    • Baltimore, Maryland

    Client Experience: CVS MinuteClinic, Bozzuto, KT Tape, Connections Academy and American Wood Fibers- Garner national press for clients by drafting press releases, crafting news pitches, managing media lists and building relationships with journalists- Lead thought-leadership content creation and profile management for (3) health care executives with a focus on company news, healthcare innovation and timely events- Produce monthly articles centered around public education and cultural awareness for online resource hub- Collaborate with senior-level public relations practitioners to create strategy decks and conduct competitive research to increase brand awarenessSocial Media Highlights: - Managed organic social content creation for (6) client social media channels with a combined following of 110,000+ - Drafted post copy and collaborated with senior designers to create digital assets - Refined content strategy to increase engagement and improve social media presence - Oversaw posting of digital assets through social media scheduling tool, Sprout - Proofread, updated and organized content calendars weekly to deliver to clients

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  Adeo

  • Baltimore, Maryland

  • Junior Account Executive

    • Oct 2019 - Mar 2021
    • Baltimore, Maryland

    - Publicized news, information and high-profile events by spearheading media relations efforts, including disseminating news pitches, drafting media advisories, crafting press releases and generating media lists - Crafted executive summaries, newsletters, memos, op-eds and graphics to catalyze and communicate client efforts and drive owned, shared and earned media - Interfaced with senior-level communications experts to create pitch decks and conduct competitive analyses to provide counsel and advice on methods to improve outreach and advocacy effectiveness- Managed social media channels by crafting copy, generating digital assets and graphics and compiling social insights and analytics Highlights: - Independently owned a stand-alone interactive, user-friendly website project for Wheelabrator's #WeCanBeMore Campaign by crafting website site maps, collaborating with designers, drafting and updating content and directing visuals- Planned all touchpoints for 300-participant Citizens for Pro-Business Delaware's Dinner and Conversations with Al Sharpton event by owning all logistics, sourcing supplies, managing volunteers and governing press representatives - Led a from-scratch #WeCan content campaign to promote and position Baltimore County's civic and community involvement, resulting in No. 1 in agency impressions (1,984 impressions) and a 5.4K impression increase - Maximized client COVID-19 support efforts, community service and corporate social responsibility initiatives by garnering favorable publicity across various outlets, including CBS Philadelphia, The Baltimore Sun, WMAR and WBAL

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  Hot at Howard

  • United States
  • Online Audio and Video Media
  • 1 - 100 Employee

  • Co-Founder

    • Jun 2016 - Mar 2021

  • Programming Director and Co-Founder

    • Jul 2016 - 2019

    - Partnered with brands like AJ Crimson Beauty, Deavcurl, BrownBeauty Co-op, Black Radiance and CURLS to provide attendees with exclusive access to their products- Developed communications materials to recruit panelists, including Miss Howard 2017-18 and BlackGirlsYouTubeToo founder, for annual Pillow Talk event- Executed 10 women's empowerment events on and around Howard University's campus, resulting in a 200 percent attendance increase- Spearheaded creative planning process for events with a team of 15+ interns and volunteers

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  Thales

  • Arlington, Virginia

  • Digital Communications Intern

    • May 2019 - Aug 2019
    • Arlington, Virginia

    - Drafted weekly social content for (5) corporate social media accounts, with a 400,000+ combined following; edited, proofread and coordinated editorial calendars for the North America region of Thales Group - Leveraged Google Analytics and in-app platform metrics to identify insights to measure #PoweredbyThales and #TechTuesday social media campaigns- Partnered with internal communications experts to mobilize the Cybersecurity in Airspace online campaign, with 59,000 total impressions

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  Youth Marketing Connection

  • Washington, D.C.

  • Marketing and Strategy Intern

    • Jan 2019 - May 2019
    • Washington, D.C.

    Brands: Tinder, Express, Maybelline and David’s Bridal- Created client decks for mass distribution to college stakeholders on a national scale and performed in-depth research to recruit college ambassadors while pre-screening 25+ potential candidates- Executed experiential events for clients; developed 120+ Twitter content pieces to educate target audience about Millennial and Generation Z trends

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  Municipal Securities Rulemaking Board

  • Washington, District Of Columbia

  • Communications Intern

    • Jun 2018 - Aug 2018
    • Washington, District Of Columbia

    - Crafted highly engaging social content to support and educate stakeholders about municipal bonds- Created first-ever "Hashtag Holiday" database to track relevant industry events and holidays for corporate social media accounts - Drafted published press releases to highlight diversity initiatives and company news- Assembled media lists using Cision and pitched journalists in the regulatory, municipal and financial industries

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  Alpha Kappa Psi

  • Howard University

  • Professional Development Chair

    • Nov 2017 - Apr 2018
    • Howard University

    - Conducted daily resume critiques and supervised professional development workshops for members- Provided feedback on professional documents which included cover letters, personal statements and follow-up emails- Created lessons centered around personal marketing and business etiquette to 10+ new members

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  Whitney Stringer PR & Events

  • Washington, D.C.

  • Public Relations Intern

    • Apr 2017 - Jul 2017
    • Washington, D.C.

    - Increased private tasting and pop-up brunch attendance at Etete Ethiopian Resturant by creating innovative marketing collateral and digtial assets to 400+ consumers- Conducted research and edited Etete’s information on TripAdvisor, Allmenus and Zomato- Drafted non-disclosure agreements and emails for consumers and stakeholders- Provided live social media coverage for private tastings to increase awareness about Etete’s modern menu

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  Undergraduate Student Assembly

  • Howard University

  • Programming Intern

    • Oct 2016 - May 2017
    • Howard University

    - Disseminated marketing collateral news and events to inform and engage with Howard University students, alumni, and university faculty members- Managed operations for Curves event, ensuring efficient utilization of all equipment and venue design- Participated in social media promotion for First Friday event at Howard University, which attracted 200 students annually

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  Alliance Marketing Partners

  • DMV Area

  • Marketing Team Member

    • Jun 2016 - Aug 2016
    • DMV Area

    - Hosted company events for Tory Burch and Dunkin Donuts in DMV communities to generate sales- Traveled around the DMV area to test overall satisfaction with new products- Strengthened customer loyalty by offering free incentives, including coupons, to expand product consumption